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Sources:1) Smartfocus stat - consumers think about online & o�ine shopping2) 5 Tips for Powering Contextual Messaging White Paper3) https://www.internetretailer.com/2015/01/08/shoppers-want-marketing-e-mails-tailored-their-preferences 4) http://www.hubspot.com/marketing-statistics5) http://www.monetate.com/blog/the-tipping-point-for-personalized-website-experiences/

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Every year we tell Santa what we want, he delivers the right gifts, at the right time. He gives us the ultimate personalized experience

we have grown to expect. The festive season can be a busy and stressful time for your customers, give them the perfect present and make sure

their experience with your brand is truly personalized

77% of marketers believe real-time personalization is crucial.Are you now part of that 77%?

When implementing personalization, our clients see a

1 Your customer has the power

of millennials will share their personal data in return for personalized experiences

Santa believes your brand is like lights around

the tree, customers decide when they want

to switch you on

They decide when to share their personal data, open your

messages, or when to go shopping – online or in-store.

So ensure your content is relevant, dynamic

and adapts in real-time

3 Make messages 100% unique

of consumers like it when retailer emails contain recommended products based on previous purchases

Connect the dots

of consumers buy more from retailers who personalize the shopping experience across channels

5

2 Context is key

Customers who receive contextual messages are five to twenty times more likely to convert

Santa wouldn't give a Grandma a skateboard

for Christmas. Avoid inappropriate and untimely o�ers and messages to your customers this festive season

Use real-time data points to adapt content based

on weather, time, location or stock levels

Just like leaving out a carrot for Rudolph (and perhaps a little

whisky tipple and mince pie for Santa) is a must on Christmas Eve, utilizing mobile data is

a must for your festive season marketing campaigns

Mobile is the primary hub for all customer interactions via email,

web, push notifications and apps. Optimize your messages by sending relevant and timely

messages in-store to encourage them to purchase that extra present

Mobile data is a must4

44%

80%

56%

40%

of consumers say they would like brands to deliver deals and coupons to their mobile devices

You would recognize Santa any time of the year, whether you

saw him in person or heard him “ho ho ho” down the phone. So you need to recognize your customer whatever

channel they use

Your customers rarely shop in siloed channels, so

acknowledge and recognize your customer across all

channels they wish to use to enhance their experience

Gran

Santa doesn't give every child the same present each festive season. Each child is di�erent, just like your customers, so don’t batch them together

Connect real-time data with the goldmine of historical data you have on customer past transactions and preferences to make sure each message is unique to each individual

Customer engagement

Sack of profits

Customer loyalty all year round

Seasonalconversions

Seasonalsales uplift

5 tempting reasons why:

5 important ways how:

minimum of 9% sales uplift and an increase in their ROI from their marketing programs.

Personalization tips to learn from Santa

Amy

StuartDavid