personalization
DESCRIPTION
Personalization. Strategy for gaining competitive advantage Added service for a user Speeds task completion (I-Click) Can require login Cookies Dynamic. Privacy Concerns . No right to privacy in US Privacy Contracts Request of personal information can cause users to leave site - PowerPoint PPT PresentationTRANSCRIPT
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PersonalizationStrategy for gaining competitive
advantageAdded service for a userSpeeds task completion (I-Click)Can require loginCookiesDynamic
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Privacy Concerns No right to privacy in USPrivacy ContractsRequest of personal information can
cause users to leave siteHighly related to trust
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Trust
Many factors affect trust:ContextPerceived SimilarityStanding in organizationBehaviorCertificationReferences
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Fostering Trust Help establish credibilitySecurity StatementSafe display of personal informationUse of secure serversConfirmation of all costsConfirmation of shipping address
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Controlling Privacy No standard for enforcing privacy in
placeP3P standard developedEnforces and exposes site’s privacy
policyTools to inform users of compliance
with their selected privacy policy
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Trust (P3P)
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Trust (P3P)
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Privacy Bird
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Privacy Bird
Shows Embedded Content
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Privacy Bird
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Review for Final
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User Centered Development
Initial Stages:
Needs AnalysisUser and Task AnalysisFunctional AnalysisRequirements Analysis
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GoalsStarting point for task analysisWhat user want to accomplishIndependent of technology
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Tasks
Mechanism for accomplishing goals
Can be technology dependentComposed of sub-components called
Actions
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Bad Mapping
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Mental Models
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User Testing Layout
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Content Organization
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Organizational Schemes
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Organizational Schemes
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Organizational Schemes
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Organizational Schemes
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Organizational Schemes
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Organizational Schemes
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Organizational StructuresHierarchy
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Organizational StructuresDatabase
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Controlled Vocabulary
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Visual OrganizationProximityAlignmentConsistencyContrast
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Page Layout
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Wireframe
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Page Layout
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Page Layout
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Primary & Secondary Colors
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Monochromatic
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Complementary
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Analogous
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Triadic
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Typography
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Writing for The Web
Promotionalwriting (controlcondition)using the"marketese" foundon manycommercialwebsites
Nebraska is filled with internationally recognizedattractions that draw large crowds of people every year,without fail. In 1996, some of the most popular placeswere Fort Robinson State Park (355,000 visitors), ScottsBluff National Monument (132,166), Arbor Lodge StateHistorical Park & Museum (100,000), Carhenge(86,598), Stuhr Museum of the Prairie Pioneer (60,002),and Buffalo Bill Ranch State Historical Park (28,446).
0%(by definition)
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PerformanceResponseTime
User Reaction
< 0.1 Second User perceives this an instantaneous.< 1.0 Second User noticed the delay, but no break in thought stream.> 10 Seconds User switches to another task.
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Streaming
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Multimedia Information
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Grade II Braille
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Web Accessibility Initiative Guidelines
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Global User Population
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Languages Can Expand Labels
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Trust (P3P)