personalised travel planning a switch from private motor vehicle use towards cycling steven windey
TRANSCRIPT
- Slide 1
- Personalised Travel Planning a switch from private motor vehicle use towards cycling Steven Windey
- Slide 2
- Masterplan 2020 Ambition: 50/50 modal shift for wider region Plan Set of infrastructural works for different modes Point of interest We need people to make use of this infrastructure
- Slide 3
- Oosterweel connection Enlarging of the Albert Canal Until 2020 (and even later) Huge road infrastructure works ahead Noorderlijn Masterplan 2020
- Slide 4
- Challenge Underlying road network Noorderlijn Summer 2016 - 2018 Lack of capacity for (users of) cars 3,300 cars per rush hour 10,000 cars per rush Main road works Oosterweel 2017 - Extra lack of capacity 6,000 cars per rush hour 18,000 cars per rush
- Slide 5
- Challenge But we need more!
- Slide 6
- PTP-Cycle/Wijs op weg Target groups o Workplaces: employers and employees o Universities: employees and students o Schools: employees, pupils (and their parents) Selection (back-office) by: o Impact of road infrastructure works o Size of the workplace/organisation o Modal split: based on Federal Diagnostic o Segmentation: MaxSem
- Slide 7
- PTP-Cycle/Wijs op weg Approach Service 1: Mobiscan o On company level: general overview modal split o On individual level: who comes from where by which mode Service 2: Tailored communication products o On company level: mobility guide o On the individual level: Personal conversation (face to face) Marketing package: info, leaflets, flyers, gadgets Service 3: Post measurement (after service 1) o On company level: general overview modal split o On individual level: personal changes (cf. segmentation)
- Slide 8
- PTP-Cycle/Wijs op weg 1 year (more or less) Information session (in plenum) Information about roadworks and about PTP Announcement of baseline measurement Recruiting champions Communication traject: cooperation and cocreation
- Slide 9
- Information session
- Slide 10
- PTP-Cycle/Wijs op weg 1 year (more or less) PTP - conversations PTP-conversations at info booth based on a tailored mobility guide
- Slide 11
- PTP conversation
- Slide 12
- Mobility guide (examples here)here
- Slide 13
- PTP-Cycle/Wijs op weg 1 year (more or less) post measurement short term: after some weeks long term: after some months Comparison with baseline measurement More sustainable modal split? Change in MaxSem phases?
- Slide 14
- PTP-Cycle/Wijs op weg First results (Eandis)
- Slide 15
- PTP-Cycle/Wijs op weg First results (Eandis)
- Slide 16
- Lessons learned Behaviour = M A T (behaviour model of Behaviour Model of B.J. Fogg, Stanford University) Motivation Ability Trigger Strategies: AVOID / SHIFT / (IMPROVE)
- Slide 17
- PTP-Cycle/Wijs op weg Strategies New target groups o Focus on big potential win o Motivators: External motivators: road works Internal motivators: mobility policy, engagement o Other inducements: Workplaces: move of company New inhabitants, inhabitants who move within the city Stimulating active mobility by stakeholders in the health sector (medical men, health insurances,)
- Slide 18
- PTP-Cycle/Wijs op weg Strategies
- Slide 19
- Wijs op weg (Smart on the road) is sponsored by European projects PTP-Cycle http://ptpcycle-europe.eu/http://ptpcycle-europe.eu/ Switch http://www.switchtravel.eu/ http://www.switchtravel.eu/ Wijs op weg in Europe
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- Thank you for your attention Contact us for more information Steven Windey Project leader Wijs op weg (PTP-Cycle and Switch) [email protected] + 32 338 49 52 Rafael Myncke Deputy head of the Mobility Department [email protected] +32 3 338 22 97 Antwerp cycle team [email protected] + 32 3 338 22 54