PERSONAL BRAND

How to be unique and meet your goal |Brits in Business, November 2015

What

From Napoleon Hill in 1937 selling personal services or ideas: The first book to

boldly ask, "What makes a winner?"

William Arruda and Brenda Bence : YOU (tm)

Your TM or Persona :

Who I am? -> my added value

Social media leverage effectFacebook, Twitter, Pinterest, Vine, Instagram, etc…

Why: stand out of the crowd!

◦ Because I am worth it!

◦ More seriously… because I want to be recognized as….to

◦ Find a job

◦ Develop my employability (and achieve a fulfilling career)

◦ Position myself as a leader

◦ Market my own company and / or services

◦ Just because I am unique!

Who

◦ Leaders and influencers

◦ Entrepreneurs

◦ Professional experts

◦ Job seekers

◦ Artists

◦ politicians

How – 5 major steps to get an attractive brandPositioning

◦ Who am I?

-> Vision|values| personal path |skills | knowledge |achievements

◦ Am I unique?

◦ My goal(s) and current objectives

◦ Who do I serve? -> my audience

◦ What do I say about myself?

Building my online presence (profiles)

◦ building my online profiles where my target audience is.. LinkedIn, Facebook, Twitter, G+, etc.

◦ optimising my profiles in term of targeted visibility (keywords)

How – 5 major steps to get an attractive brandGrowing my ( network)-> tactics

◦ Develop your network!

◦ Connect to the influencers & biggest networkers

◦ Use 2nd degree leverage effect

Crafting and planning my communication

◦ Your «voice»

◦ branding image

◦ compelling message

◦ Your (audience) theme(s)

◦ Plan your messages, articles, etc.

How – 5 major steps to get an attractive brand

Taking part in conversations…on the road to influence ( or become a « guru»)

◦ Community conversations -> bring added value

◦ 1 to1 messaging

◦ From virtual to IRL!

Where

Goal

-> Audience mapping

-> Presence building

->Audience engagement (in conversations)

Taking it to the next level: questions

◦ Can and should I «co-brand»?

◦ My company

◦ My peers

◦ My industry

◦ My communities

◦ My country…etc

To remember

Dos

◦ Be truthfull

◦ Transparency is key

◦ Monitor your e-reputation

◦ Consistency in your online presence

◦ Position yourself clearly and check uniqueness

◦ Grow your network

◦ Feed your audience, on a regular basis

◦ Build strong and productive relationships

Don’ts

◦ Lie (nearly eveything can be checked)

◦ Put confidential information

◦ Allow tagging without your consent

◦ Don’t try to sell , you’re not a salesman

Action!

What is going to be your first step?

Be true to yourself and….