PewInternet.org

Personal. Portable. Participatory. Pervasive. The Digital Landscape in 2013 and its

Impact on Communities

Community Foundations - Denver

July 18, 2013

Lee Rainie (@lrainie) Director, Pew Internet Project

Email: Lrainie@pewinternet.org

“Tell the truth, and trust the people” -- Joseph N. Pew, Jr.

http://bit.ly/dUvWe3

http://bit.ly/100qMub

Chelsea Welch Alois Bell

r/atheism

Next-news

• Spiritual precepts and atheism

• Vigilantism

• Privacy rights, publicity rights, and collapsed contexts

• Minimum wage policies and employment practices

• Corporate social media policies

3 tech revolutions

Digital Revolution 1: Broadband at home - 66% Internet users overall - 85%

34%

3%

3%

66%

0%

10%

20%

30%

40%

50%

60%

70%

80%

June 2000

April 2001

March 2002

March 2003

April 2004

March 2005

March 2006

March 2007

April 2008

April 2009

May 2010

Aug 2011

Dec 2012

May 2013

Dialup

Broadband

The Landscape of Social Media Users (among adults)

% of internet

users who…. The service is especially appealing to

Use Any Social

Networking Site 72% Adults ages 18-29, women

Use Facebook 69% Women, adults ages 18-29

Use Twitter 18% Adults ages 18-29, African-Americans,

urban residents

Use Pinterest 15% Women, adults under 50, whites,

those with some college education

Use Instagram 13% Adults ages 18-29, African-Americans,

Latinos, women, urban residents

Use Tumblr 6% Adults ages 18-29

reddit 6% Men ages 18-29

326.4

Total U.S. population: 319 million

2012

Digital Revolution 2 - Mobile cell 91% … smartphone 56% … tablet 34%

Apps > 50% of adults

22%

29%

38% 43%

50%

0%

10%

20%

30%

40%

50%

60%

Sept 09 May 2010 Aug 2011 April 2012 May 2013

Digital Revolution 3 Social networking – 61% of all adults

% of internet users

9%

89%

7%

78%

6%

60%

1%

43%

0%

20%

40%

60%

80%

100%

2005 2006 2007 2008 2009 2010 2011 2012 2013

18-29 30-49 50-64 65+

The social media platforms arts orgs use

1% 1% 1% 2% 2% 3% 4%

6% 7%

9% 11% 12% 13% 13%

17% 19%

20% 23%

27% 31%

38% 67%

74% 99%

0% 20% 40% 60% 80% 100%

Digg Ning

Slideshare Delicious

Jume uStream JustGive

Kickstarter Instagram Eventbrite

MySpace iTunes

Network for Good Tumblr

Google+ Yelp

Foursquare Vimeo

Wikipedia LinkedIn

Flickr YouTube

Twitter Facebook

Source: Pew Research Center’s Internet & American Life Project Arts Organizations Survey. Conducted between May 30-July 20, 2012. N for respondents who answered this question=1,202.

102

138

148

153

141

132

95

70

48

36

31

16

9

10

3

2

1

1 platform

2 platforms

3 platforms

4 platforms

5 platforms

6 platforms

7 platforms

8 platforms

9 platforms

10 platforms

11 platforms

12 platforms

13 platforms

14 platforms

15 platforms

16 platforms

17 platforms

Number of platforms

The majority of arts organizations that use social media maintain profiles on at least four different social media sites.

Big Change 1: It has networked people

• Moved the basic social unit from tight, close-in groups to far-flung, loose networks

• New social operating system of “networked individualism

• Enlarged and diversified people’s networks

• Prompted a shift in trust from institutions to networks:

– Sentries

– Evaluators

– Audience

• NOT MADE PEOPLE LONELY OR ISOLATED!!!!!!!

Big Change 2: It has networked information

• Pervasively generated

• Pervasively consumed

• Multi-platformed

• Personally filtered

• Participatory / social

• Linked

• Continually edited

• Real-time / just-in-time

• Timeless / searchable

• Given meaning through social networks and “algorithmic authority”

Big Change 3: It has changed the civic ecosystem

• More niches

• More topics of discussion (and different “news” agendas”)

• More alliances (“peer progressivism”)

• More DIY work

• More arguments

• More disclosure

• More surveillance / sousveillance / coveillance

• More people in decision-making spaces -- “wisdom of crowds” and the filtering capacity of algorithms into people’s decision making

• More evidence of everything humans do: – Love

– Hate

– Altruism

– Stupidity

@poop_strong (Arijit Guha) and Aetna CEO Mark Bertolini

@Poop_Strong and @mtbert (Aetna CEO)

• @Aetna has now denied $118k in claims (in just 5 mos) since kicking me to the curb. Gotta preserve that $2 billion annual profit somehow.

• From @Aetna:

@Poop_Strong We care about our members. We want you to be empowered to be healthy and make informed decisions.

• That’s so sweet you want me to be empowered. Does @mtbert care to empower me by paying my $118K and counting in bills?

• From @mtbert: We paid hundreds of

thousands of $ already. A call is all it takes.

• From @Poop_Strong: Does that mean if I call you,

you’ll graciously offer to pay my bills?

Twitter Conversation, cont’d

• @mtbert Do you think it’s morally justifiable to offer a flawed insurance product that doesn’t cover catastrophes?

• @poop_strong Why do you think the premiums were so low? Don’t you look at your policy limits when you buy other insurance (auto)?

• Tweets from others ‘friends of @Poop_Strong:

• @mtbert I’m concerned that you don’t understand how your industry works. ASU students aren’t given a choice on insurance plans

• @mtbert As a dad, if your kid was in school, got cancer & reached their lifetime cap, what advice would you give him?

“The system is broken. I’m trying to fix it.” – Aetna CEO

Aetna agreed to pay @Poop_Strong’s $118,000 in medical bills

New ASU health plan: No lifetime cap

Meaning of Arijit’s encounter

• Transparency and engagement are important in era of social media – sousveillance and coveillance are part of life now

• The less powerful can bring their issues to public spaces

• Powerful entities can lose control of their message once it’s “out there”

• Conversations can bring calls to action

Be not afraid