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Social Media Disclosure and the Social Penetration Theory Cris Swaters | COM 609 | 10 Nov. 2010

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Page 1: Personal Learning Project

Social Media Disclosure and the Social

Penetration TheoryCris Swaters | COM 609 | 10 Nov.

2010

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Overview

• Social Penetration Theory• Research• Facebook and Disclosure• Conclusion

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Introduction

“Ogres are like onions… we have layers”

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Social Penetration Theory

• Dalmas Taylor and Irwin Altman• Social Penetration is… “the reciprocal behaviors that occur between

individuals in the development of an interpersonal relationship. These behaviors include the exchange of information, exchange of expressions of positive and negative affect, and mutual activities” (Taylor, 1968, p. 79).

• Initial study

Taylor, D. A. (1968). The development of interpersonal relationships: Social penetration processes. Journal of Social Psychology , 75(1), 79-90.

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Four Levels of Disclosure

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Four Levels of Disclosure

1. Orientation2. Exploratory Affective Exchange3. Affective Exchange4. Stable Exchange

Taylor, D. A. (1987). Communication in interpersonal relationships: Social penetration processes. In Roloff , M. E. & Miller, G. R. (Eds.), Interpersonal processes: New directions in communication research (pp. 257-277). Beverly Hills, CA: Sage.

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Research

• Technorati• Blogs• Twitter

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Technorati

• Blog search using terms:– Family– Children– Traveling

• http://amymyles.blogspot.com/

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Blogs: http://sentimentsofaslone.blogspot.com/

• Extreme• Discloses

about herself and her husband

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Blog: http://mamabearcarm.blogspot.com/

• Extreme• Divulges a lot of

information about her family and two children

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Blog: http://shannahhayley.blogspot.com/

• Stays on the outer layer of disclosure• Doesn’t disclose husband’s name

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Twitter

• Inner Layer Extreme

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Twitter

• Outer Layer Extreme

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Facebook Level 1

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Facebook Level 2

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Facebook Level 2

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Facebook Level 3

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Facebook Level 3

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Facebook Level 4

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Facebook Level 4

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Facebook Level 4

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Conclusion

• Social Media is an avenue for different levels of disclosure.

• Questions?