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Track performance with Personal Dashboards The big five design decisions

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Page 1: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Track performance with

Personal Dashboards

The big five design decisions

Page 2: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Toby Beresford

CEO

Rise.global

Page 3: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Celebrate

your score

Page 4: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

What is a personal dashboard?

Engaging, actionable feedback that triggers

timely, behaviour change

Page 5: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

WHY DO WE NEED PERSONAL

DASHBOARDS?

Page 6: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

We want to

learn

something

new

Page 7: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

We want to get

better at

something old

Page 8: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Who is a personal dashboard for?

Me

Page 9: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Who designs my dashboard?

I do

e.g. Geckoboard

My coach/manager does

e.g. Rise

A 3rd Party

e.g. Google Analytics

Page 10: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Now you…

How to become a

dashboard designer

Page 11: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Big 5 design decisions

1. Business Objective

2. Reward Strategy

3. Score Design

4. Leaderboard Design

5. Distribution Channels

Page 12: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

#1 – Business Objective

Q: Is the dashboard for

measurement or

scorekeeping?

Page 13: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Understand your role

Managers

measurePlayers and

Coaches keep

score

Page 14: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Example

Measurement Scorekeeping

Page 15: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

#2 – Reward Strategy

Q: Macro or micro

rewards?

Page 16: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Drive - the surprising truth about what motivates

us

“if-then rewards usually do more harm

than good. By neglecting the

ingredients of genuine motivation—

autonomy, mastery, and purpose—

they limit what each of us can

achieve.”

Daniel Pink

Bestselling author of Drive

Page 17: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Macro Rewards: Win an ipad

• Finite “Gamification”

• Yes, massive short term increase in all metrics

• Encourages ‘compers’

• Can result in at work cheating

• No engagement post campaign

Page 18: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Micro Rewards: Nike Plus

• Infinite Gamification

• Personalised activity tracking

• Feedback on personal score

• Comparison with friends

Page 19: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

#3 – Score Design

Q: What scores do I

create and show?

Page 20: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Multiple or Single Score?

Page 21: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

When designing a dashboard…

Common Practice

Unrelated activities

Un-actionable stats

No goals

Raw numbers

Better Practice

Related activities

Triggers data enquiry

Manual goals

Derived indicators

Best Practice

Balanced single score

Triggers action

Automated goals

KPIs

Page 22: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Common Practice

Page 23: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Better Practice

Page 24: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Best Practice

Page 25: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Rise Social Selling ClubVisual IdentityGives a tone of voice andoriginal narrative

IdentifiedPhotos make it personal.

Single ScoreMultiple KPIs balancedinto a simple score.

Relative positioningBenchmark against peerscreates an automated target

Relevant KPIsDerived ratios track results vs activity

Page 26: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

#4 – Leaderboard Design

Q: Who do I compare

myself with?

Page 27: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

e.g. Tray processing rate / scanner

Page 28: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

e.g. Tray processing rate / shift

Page 29: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

#5 – Distribution Channels

Q: How do we share the

dashboard?

Page 30: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Multi-channel distribution

Email Tweet Web page RSS / CSV Big Screen

Page 31: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Worst

channel

ever?

Out of dateLast release was 4 monthsago.

Period unclearIs this all time / this week?

Two ways to winIs this a leaderboard of brews or of liters (sic)?

Poor Old VladimirCan he ever win?

Distribution mediumScrappy paper makes it feel unimportant

Page 32: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Rise Stories

Page 33: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Gurus leaderboard

www.rise.global/gurus

Page 34: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Strava Stories

Page 35: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Big 5 design decisions

1. Business Objective

2. Reward Strategy

3. Score Design

4. Leaderboard Design

5. Distribution Channels

Page 36: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Summary

• Personal dashboards provide engaging,

actionable stats that trigger timely behaviour

change.

• A single, composite score is easy to distribute,

understand and allows peer comparison.

Page 37: Personal Dashboards to track Performancefiles.meetup.com/18891917/PerformanceDashboards... · Rise Social Selling Club Visual Identity Gives a tone of voice and original narrative

Go Deeper

• Read– Drive, Daniel Pink

– Scorekeeping for Success, Chuck Conradt

– Rise blog – blog.rise.global

• Join– Rise Online Influencer

board

– bit.ly/riseinfluencer

• Create– Rise Power 100

leaderboard based on

Twitter handles

– rise.global/pages/power10

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