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Friday, March 27, 2015

Branding the “YOU Inc.”- Mani Nutulapati

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Introductions

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What is Personal Branding?

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What is Personal Branding?

Marketing is

presenting

Sales is convincing

Branding is influencing

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What is Personal Branding?

Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign

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Brand YOU

I've learned that people will forget what you said,

people will forget what you did, but people will never forget

how you made them feel.

-- Maya Angelou

“The most important relationship in your life is the relationship you have

with yourself.”

-- Diane von Furstenberg

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Brand YOU

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Brand YOU – Know Yourself

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Brand YOU – Elevator Pitch

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- What you are wearing, posture, hairstyle, smile

and level of eye contact

- Your overall “business presence”

- How well you are groomed, your first impression

and ALL details

93% of 1st impression is non-verbal

Brand YOU – Visual Cues

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Tone, speed and accent

- Language and clichés

- How articulate you are

- How diplomatic and tactful you are

- Topics of conversation chosen

- How you motivate others verbally

Brand YOU – Verbal Cues

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Actions and treatment of others

- Professional reliability and timeliness

- How comfortable you make others

feel

- Your unique blend of social skills

- Your work ethic and job habits

- How dependable and professionally

accountable you are

- No disconnect between words and

actions

Brand YOU – Behavioral Cues

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“People are like diamonds, they have a basic market value, but it is only after

they have been polished, that the world will pay their real value….”

----William Thourlby

“A brand is what people say about you when you are not in the room” – Jeff Bezos, CEO Amazon

Good luck with branding the “YOU Inc.”- Mani Nutulapati