personal branding workshop - by leigh george
DESCRIPTION
Leigh George, PhD and VP at Social@Ogilvy in DC presented this to the Association for Women in Communications on February 25, 2014.TRANSCRIPT
Leigh George
Vice President, Strategist | Social@Ogilvy
Personal Branding
AWC-DCFebruary 2014
@leighgeorge
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Why should I invest in influence?
Why is personal branding important?
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What is your brand?
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Who do you want to connect with?
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Does your use of social media support your brand and the people you’re trying to reach?
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Identifying your unique value
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Be realistic about the commitment you can make
How much time can you spend?
How many platforms can you manage and offer value?
What types of content can you create and share?
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What are the platforms that best support your brand value?
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Adapting your content for each platform
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Get mileage out of thought leadership
ARTICLES/BLOG POSTS PRESENTATIONS
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Create a sense of personality with visual content
SLIDESHAREINFOGRAPHICS
PHOTOS/VIDEOS
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• Identify your unique promise of value and who you’re trying to reach
• Determine how you can use social media to promote your value to those people
• Be realistic
• Create the right kind of content for your audiences and the platforms they’re on
• Maximize your thought leadership
Don’t forget
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Connect with me
Leigh George, PhDVice PresidentSocial@Ogilvy
Email:[email protected]
Twitter:@leighgeorge
LinkedIn:linkedin.com/in/leighgeorge
