personal branding through social media 06 18 2009
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A Workshop on Personal Branding Through Social Media with Classes for Causes to benefit We Can Solve It. For other classes, please visit http://www.classesforcauses.orgTRANSCRIPT
Personal Branding through Social Mediawith Susan BarnesJune 18, 2009
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Introductions
• me and YOU • Please tell us
1. your name 2. your company 3. what you want to be when you grow up and 4. what you hope to get out of this class
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is Social Media?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Who Are You Online?
Source: http://www.chrisg.com/social-media-brand/
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
The Funnel Reversed
• Now you have a voice• You will be heard• People are listening
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What does it all mean?
“Content is the new democracy, and we the people are ensuring that our voices are heard”
SOURCE: Brian Solis - The Social Media Manifesto
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
It’s Social
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Social Media
• People are listening• People are following• People are voting• People are friending• People are watching• People are talking
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
The Conversation Prism
By Brian Solis of PR 2.0. - http://www.briansolis.com/2008/08/introducing-conversation-prism.html
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Source: Beth Kanter – Creating Your Own Social Media Strategy Map
So How Do We Do It?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Blogs
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is it?
• Web log (journal entry)• Chronological order• Comments• Themes• News• What’s your favorite blog?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Where do I start?
• Blogger.com– Free– Good basic introduction for learning– Template driven – Google owned
• WordPress.com– Style doujour– Lots of widgets– Hosted (needs to be installed)– Free after installation (excluding hosting)
• TypePad.com– Fees apply– Similar to WordPress although not as popular– Seth Godin uses it
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is my goal?
• Expert?• Links to website?• Search engine rankings?• Conversation?• Building your brand?• Suggestions?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
How often will I use it?
• Content is King and• Consistency is Queen• Regular posting
– Daily– Weekly (same day)– Hourly– Monthly
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Pros and Cons
Pros
Search Engine Friendly
Fresh
Open Door
Cons
Updating time
Content Creation
Management
If you can write - WRITE dude, WRITE!
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Studies
Seth Godin has been blogging daily since January 2002. He is now a world-reknowned author having sold several book titles. He is considered a marketing guru and expert presenter. http://sethgodin.typepad.com
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Studies
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Studies
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Studies
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Studies
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Source: http://www.sysomos.com/insidetwitter/
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is it?
• Microblog• 140 characters• Everywhere• Niche• Dialog• Who are you following?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is it?Stats1,425,599,999 - number of Tweets to date (see an up to the minute
count here)3,000,000 - number of Tweets/day(March 2008) (from TechCrunch)165,414 - number of followers of the most popular Twitter user (@
BarackObama) - but he’s not active86,078 - number of followers of the most active Twitter user (
@kevinrose)63% - percentage of Twitter users that are male (from Time)
SOURCE: 49 Amazing Social Media, Web 2.0 and Internet Stats
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Where do I start?
• http://www.twitter.com – Tools:
• Seesmic Desktop• Tweetie, Tweetdeck• http://twitter.grader.com/• URL shorteners
– http://tr.im– http://www.tinyurl.com– http://bit.ly– http://ow.ly
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is my goal?
• Customer service?• Research?• Dialog with customers and peers?• Build followers to sell to (fans)?• Have fun?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
How often will I use it?
• Content is King and • Consistency is Queen• Regular posts win the day
– Shoot for 5 posts a day to start• Random Thought• Question• Action• Action• Random Thought
– From: Twitter Power by @JoelComm
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Pros and Cons
Pros
Easy and short
Fresh
Linking to blog posts
Fun
Everywhere
Cons
Time to learn
Content Creation
Management
Building followers
Following good peeps
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Studies
• http://www.twitter.com/comcastcares• http://www.twitter.com/directv• http://www.twitter.com/mashable• http://www.twitter.com/jowyang• http://www.twitter.com/THE_REAL_SHAQ• http://www.twitter.com/cookingstudent
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Who to Follow
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Studies
10 Most Extraordinary Twitter Updates
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is it?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Where do I start?
• http://www.facebook.com– Be sure to check your settings– Start sharing, sharing more– 6 degrees of separation– Think about who you are– Think about who is viewing your profile– Manage your wall
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is my goal?
• Building your personal brand– With friends?– With business associates?– With colleagues?– With family?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
How often will I use it?
• Content is King and • Consistency is Queen• Regular and Quality posts are best
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Pros and Cons
Pros
Friendly
Fun
Network
Pages and Groups
Viral
Cons
Your wall is not your own
Time consuming
Less for business
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Studies
As of 06/18/2009
- 6,393,027 supporters
- 47,029 likes for most recent note
- 168,946 fans of the Obama application
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Studies
http://www.facebook.com/prsarahevans
As of 06/18/2009
- 3,671 friends on Facebook
- 24,794 followers on Twitter
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Studies
http://www.facebook.com/briansolis
As of 06/18/2009
- 3,381 friends on Facebook
- 25,561 followers on Twitter @briansolis
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is it?
• Professional network• Recommendations• Bio• Online Resume• Think Connections• Start a group and/or join groups• What do YOU do with LinkedIn?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Where do I start?
• http://www.linkedin.com• Be sure to complete your profile• Create a profile URL -
http://www.linkedin.com/in/susanbarnes
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is my goal?
• Build an online resume?• Make business connections?• Find other people in my field?• Hire people?• Find a job?• Learn from industry peers?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
How often will I use it?
• Daily• Weekly• Whenever I get InMail• As time allows
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Pros and Cons
Pros
Networking
Job search resource
Learning
Connections
Cons
Limited
Serious
Time to really make an impact
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Study
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Study
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
FriendFeed
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is it?
• An Aggregator of information• Feeds from other social media tools• Easier way to see people you’re interested in
(your friends)• Think all your tools/spaces in one
– Facebook, Twitter, Flickr, YouTube
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Where do I start?
• http://www.friendfeed.com• Set the services you want to feed • Choose your friends and groups
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is my goal?
• Learn from industry professional?• Share (more) with family and friends?• Learn a new tool?• Aggregate all my feeds?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
How often will I use it?
• As often as you post to other SMT’s (social media tools)
• Whenever I feel like it• Daily• Weekly• Remember the King and Queen
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Pros and Cons
Pros
Friendly
Easier to see just what you want
Great resource for learning and keeping up with trends
Cons
Another tool to check
Small learning curve
Fewer people using it right now
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Study
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Flickr
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Flickr
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is it?
• Photo sharing• Tagging with keywords• Way to link back to your site (SEO)• Showcase your work• Share your life
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Where do I start?
• http://www.flickr.com• Post photos often• Tag carefully• Add your website URL• Consider if you want to share or not
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is my goal?
• Brand myself• Brand my business• Be transparent• Create more links to my website• Share and participate
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
How often will I use it?
• As often as possible• Daily? Weekly? Monthly?
• Remember: – You are who you are in the listening– The more you participate the more
visible you are.
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Pros and Cons
Pros
Easy to share photos publically
Good way to get links
Tagging with keywords
Easy to connect with other tools - blogs etc.
Cons
One more place to manage
More people share photos on Facebook
Public and people will steal
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Study
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Study
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
YouTube
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is it?
• Video blog• The moving image is the closest thing to
______• Quicker than reading• Multimedia (visual, audio, kinesthetic)
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Where do I start?
• http://www.youtube.com• Quality of picture doesn’t matter as much as quality
of content• Keep it short (5 minutes or less)• Post in various places (website, blog, social media
spaces - WWBD? - What Would Brian Do?)• Look at
http://www.viralvideocharts.com
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
What is my goal?
• Build my brand by– Sharing useful information?– Being funny?– Being smart?– Providing tips and/or training material?– Talking about my business or product?– Being the face behind the company?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
How often will I use it?
• As often as possible• Video takes time to create• Make a video that’s worth watching and
sharing• Think focus and niche
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
YouTube and Viral Video
http://www.youtube.com
http://www.viralvideocharts.com
http://www.vimeo.com
http://www.revver.com
http://www.justin.tv
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Pros and Cons
Pros
Easy to share photos publically
Good way to get links
Tagging with keywords
Easy to connect with other tools - blogs etc.
Cons
One more place to manage
More people share photos on Facebook
Public and people will steal
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Study
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Study
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
YouTube
Will It Blend?
Who’s watching?
3,540,455 views since October 2006
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
YouTube
Where the Hell is Matt?
20,258,969 views since June 2008?
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
YouTube
Where the Hell is Matt?
72,593 views
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Case Study
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Do
• Use a photo for profile pictures• Post as often as possible• Listen• Share• Give credit (RT)• Participate
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Don’t
• Write or say anything you wouldn’t say in front of your mother
• Broadcast• SHOUT• Copy• Forget about the elephant!
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Putting it All Together
• http://www.gavinnewsom.com/ • http://www.briansolis.com• http://www.bethkanter.com• http://www.chrisbrogan.com• http://www.georgekao.com• http://daggle.com/ • http://kevinrose.com/ • http://prsarahevans.com/ • http://www.web-strategist.com/blog/
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Putting it All Together
1. Be in as many places as you can
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Putting it All Together
2. Choose the tools that work best for you and remember - it’s not about technology
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Putting it All Together
3. Participate by providing useful content1. Focus around your niche2. Add value3. Be remarkable
You are who you are in the listening
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Conclusion
• Figure out who you are• Create who you want your brand to be• Start sharing and posting on related topics• Be a kid, have fun and make friends• Participate in the conversation• Think cocktail party!
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Conclusion
• It’s about TRUST• It’s about relationships• It’s about participation• It’s about entertainment• It’s about fun• It’s about quality and• It’s about YOU
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Conclusion
• Be Authentic• Be Transparent• Be Useful• Be Fun• Be Polite• Be Trustworthy• Be Engaging and Be Engaged
And people will follow…
Personal Branding through Social Mediawith Susan Barnes, June 18, 2009
Thank You!
Please keep in [email protected]
http://www.classesforcauses.org
http://www.linkedin.com/in/susanbarnes
http://www.twitter.com/classes4causes
http://www.twitter.com/susby