PERSONAL BRANDING PROJECT Ariel Betancourt

Background

¨  20 year old female from the mountains of Asheville, NC

¨  Growing up in a single parent household I became extremely close to my mom and learned the importance of a hard work ethic

¨  Having experienced a past of pain I became grateful for every relationship that I do have and strive to maintain them with love and care. I’ve become a strong individual with a kind demeanor towards others.

¨  I came to SCAD because I wanted to expand myself by becoming independent in a fast-paced city while pursuing my passions for art, creativity, fashion, and modeling

¨  Prepared for expanding my skill set, learning deeply about my career field, and finding a future direction in the fashion industry

Personal Attributes

*Described by friends and family

¨  Dedicated and Motivated ¨  Determined/ability to persevere ¨  Ambitious ¨  Passionate ¨  Caring ¨  Sensitive ¨  Honest ¨  Loyal ¨  Creative

Beliefs and Values

¨  Respect; “Treat others the way you’d like to be treated”

¨  Taking positive actions; “Be the change you wish to see in the world”

¨  Integrity; being true to myself ¨  Putting forth my best effort in

all I do; relationships, school, work

¨  Optimism; thinking positively will create positive outcomes

¨  Anything is possible; you can achieve whatever you put your mind to– no dream or goal is out of reach

My mission is to a pursue a creative career in the fashion and graphic design industry that will promote a healthy lifestyle and positive self esteem for women while raising awareness of negative environmental impact

Mission statement

Combining creativity, open-mindedness, positive affirmations, eco-conscientiousness, with fashion and personal exploration

Personal vision

A motivated and dedicated aspiring fashion merchandiser, I offer effective communication, adaptation to change, creative thought processes and problem solving, and inspiration to my team of colleagues for effective completion of projects built on respect, loyalty, and optimism. I aim to combine graphic design and fashion to promote positive self image and an awareness for the latest eco conscientious products, while performing to the best of my ability.

Brand statement

Education

¨  Bachelor of Fine Arts in Fashion Marketing & Management (Anticipated: June 2013)

¨  Minor: Graphic Design ¨  Savannah College of Art and Design, Atlanta, GA ¨  GPA: 3.75/4.0 ¨  Dean’s List: Three quarters

¨  Associates of Arts (2010) ¨  Asheville-Buncombe Technical Community College, Asheville, NC ¨  GPA: 4.3 ¨  *Valedictorian of Buncombe County Early College high school

Professional skills

¨  *Proficient in Microsoft word, excel, and powerpoint ¨  *Web (Dreamweaver and HTML code) ¨  *Visual Merchandising and Marketing Plans ¨  *Business and Entrepreneurship Development ¨  *Social Media Outlets: Facebook, Twitter, Tumblr,

Klout

Career related work experience

Fashion Show Event Coordinator, Western North Carolina Aids Alliance, 2010 ¨  *Created fundraiser environmental fashion show “Project Green

Runway” ¨  *Coordinated all promotion and marketing in local newspapers,

“Citizen Times” and “Mountain Xpress”, 2010 ¨  *Held castings, styled photo-shoots and lead rehearsals ¨  *Volunteered as a spokesperson for WNCAP

Sales Associate, Abercrombie & Fitch, Asheville, NC (2009-2011) ¨  *Customer service ¨  *Handling customer concerns promptly and to their satisfaction ¨  *Proficient in point of sale cash terminal

Fashion show extravaganza with reused, recycled, vintage, and alternative fibers; “Saving the earth one fashionista at a time” *raised over $1,000 for WNCAP.org http://animoto.com/play/nqMq1K1bDaK0TeOqNALPqA

Project Green Runway

Volunteer Work/Awards

Volunteer Work: ¨  *Western North Carolina AIDS Project, Spokesperson, 2010 ¨  *Western North Carolina Prom Festival, Spokesperson and

Advocate, 2006-2010 ¨  *Mothers Against Drunk Driving, Outreach Programs, 2009 ¨  *Teen Court, Attorney and Juror, 2007-2009 ¨  *Relay for Life, Participant, 2006

Special Awards and Recognition: ¨  *Recipient of “Best Marketing Plan” by Young Entrepreneur Scholars

Program, 2010 ¨  *Graduate of Mind Spring Leadership program, 2010

Benefits I contribute as an employee

¨  Ability to problem solve ¨  Ability to apply creative thought

processes and think outside the box

¨  Listening and interpreting skills ¨  Adaptation to new environments

and change ¨  Public speaking and effective

communication ¨  Respect of others ¨  Showing up on time/being

reliable ¨  Optimism in the work place ¨  Unafraid of risk

Eclectic

Mixing current trends with my own wardrobe

Dressing for the occasion

Professional Style

Personal Interest: Fashion; the styling, creative direction and concept, makeup artistry, the movement and acting expressed through modeling, the post processing through photo shop

Creating a dark fashion look

Makeup/Styling

SCAD work: Foundation studies

Drawing 1, color theory 3D design

SCAD work: Intro to fashion design

Dress designed by me and my partner Morgan Jordan

Finished product after styling photo shoot and directing

SCAD work: Fashion Aesthetics and Style

Paper headdress designed and created with Marie Antoinette inspiration Finished product

Future possibilities

¨  Blogging and trend forecasting

¨  Social media promotion ¨  Graphic design and

website design ¨  Buyer for a department

store ¨  Writer for a fashion

magazine ¨  Styling for fashion shoots