personal branding online toolkit
DESCRIPTION
Cyrus Mavalwala's personal branding and social media presentation toolkit from the 2014 IABC World Conference in Toronto. This toolkit includes The Business Model to Promote & Protect Your Personal Brand Online. This toolkit from the Cracking the Code to your Personal Brand Online presentation highlights some of the key learnings. Should you have any questions regarding social media and/or personal branding please contact Cyrus Mavalwala, ABC at Advantis Communications. Hope you find this new model and slides helpful! CyrusTRANSCRIPT
IABC World Conference 2014
Presentation Toolkit
Cyrus Mavalwala, ABC
Introduction
Cracking the Code to Your Personal Brand Online
Thank you for attending my Cracking the Code to Your Personal Brand Online presentation at the 2014 IABC World
Conference in Toronto.
If first impressions are so important, what have you done to strategically design your online personal brand to ensure
your future bosses, partners and employees are connecting with your authentic story? You’ve done your diligence and
know your personal brand, but how do you accurately and genuinely project your persona online? Specifically, what do
you do that that adds remarkable, measurable & distinctive value?
As promised during the presentation, in this toolkit you will find The Business Model to Promote & Protect Your
Personal Brand Online as well as additional resources for building and maintaining your personal brand online. Use
these tools as the first step in taking control of your personal brand online.
If you’d like to further your learning or want a personal branding and/or social media workshop presented to your
organization, I’d be happy to have a chat to see if there’s a fit. I only want to be involved if I can deliver tangible value to
you or your team. You can reach me at 416-848-1885 or at [email protected].
Sincerely,
Cyrus Mavalwala Cyrus Mavalwala, ABC
Table of Contents
The Business Model to Promote & Protect Your Personal Brand Online …..
Sampling of Audit Tools…..………………………………….……………………
Be Your Own Community Manager……………………………………………...
Social Cleaning Apps……………………………………………………………...
Knowem……………………………………………………………………………..
Six Step Content Creation Process………………………………………………
Additional Resources……………………………………………………………...
Parting Words (but let’s not make this good-bye!) .…………………………....
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The Business Model to Promote & Protect
Your Personal Brand Online
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Sampling of Audit Tools
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Be Your Own Community Manager
If you wouldn’t want to see it as a headline, don’t publish it
Remove it yourself
Ask the publisher to remove it
Label it as spam
Request help from the platform
Bury it
Use a white-washing service
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Social Cleaning Apps
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persona http://www.persona-co.com/
For Facebook, Twitter and Google+ – Has a predetermined list of questionable
phrases and presents you with posts and photos that could compromise your
personal brand. Easy delete so you don’t have to go back to the platforms to delete
the posts – you can do it right from persona.
SimpleWash http://simplewa.sh/login
For Facebook and Twitter – Use their predetermined list of questionable phrases or
search for your own terms. Does not have easy delete.
Socially Clean https://sociallyclean.com/
For Facebook only – No custom search but has several predetermined lists – you
can search/delete political posts, party posts, racy posts, etc.
AJAX Social Wipes http://ajaxsocialwipes.com/
For Facebook and Twitter – Helps clean up your liked pages on Facebook and
spam accounts on Twitter.
TweetEraser http://www.tweeteraser.com/
For Twitter only – Search and delete Tweets based on keywords, hashtags or date.
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Advantis Communications’ Six Step
Content Creation Process
Target Audience
Business Objectives
Key Messages
Compelling Content
Distribute & Market
Best Channels
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Additional Resources
Books, Blogs and Guides
Ditch, Dare, Do: 3D Personal Branding for Executives (William Arruda and Deb
Dib, 2013)
Reinventing You (Dorie Clark, 2013)
Platform: Get Noticed in a Noisy World (Michael Hyatt, 2012)
Branding Yourself (Erik Deckers and Kyle Lacy, 2012)
Personal Branding for Dummies (Susan Chritton, 2012)
Me 2.0 (Dan Schawbel, 2010)
Personal Branding Blog – www.personalbrandingblog.com
Tao Leadership Development – www.tao-leadership.com
Grande Guide to Personal Branding – www.eloqua.com/resources/grande-
guides.html
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About Advantis Communications
In addition to teaching social media strategy and communications
management at the University of Toronto School of Continuing
Studies, Cyrus leads a seasoned team at Advantis Communications.
Advantis is an award-winning public relations and content marketing
agency.
We help companies grow by developing and implementing integrated
communication campaigns and we build all the content (like
producing videos) that enables the campaigns to come to life.
We also share our knowledge gleaned from working with
organizations across North America through our training for
communicators services.
Combine our savvy expertise with our methodical, integrated
communications approach and you’ve got the most effective way to
reach and connect and motivate your audiences.
For the most up-to-date news, check out
our blog, LinkedIn or Twitter pages.
For a quick, thought provoking
conversation, reach out and say
hello – don’t be shy;-)
Cyrus Mavalwala, ABC
416-848-1885
www.advantiscomm.com
http://linkedIn.com/in/CyrusMavalwala
@cyrusmavalwala
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