personal branding live implementation workshop
TRANSCRIPT
BASIC RULES TO MAXIMIZE GREATNESS
Collaborative learning environment. Not a monologue
We are all superior in some aspect. Leave your ego at the door
You must interact with and provide feedback to your peers
You are welcome to take phone calls….outside of the room
You are encouraged to ask questions
Your peers may answer questions
You are allowed to network & exchange info
WORKSHOP GOALS
Redefine your idea of the Power you hold
Reshape your value to the marketplace
Deliver resources to shorten your learning curve
PERSONAL BRANDING MASTERMIND
• Fastest growing Personal Branding group on the East Coast
• #1 Personal Branding Group in Baltimore• Meet 2 times per month • Workshops every 4-6 weeks • Annual Personal Branding conference • 2 Day Retreat
WHY BUILD A PERSONAL BRAND?
You have a right to be happy at your given career path
Unhappiness in your career is a cancer of the heart, mind, and soul
Job unhappiness can take years off of your life expectancy
70% of Recruiters and are searching for you on Google before an interview
Hiring Managers are searching for your Facebook profiles
INTRODUCTIONS
Tell us about yourself
Name
1 Interesting fact about yourself
Your #1 challenge in building your Brand
SHARPENING YOUR ELEVATOR PITCH
Why is the elevator pitch important?
What if you’re talented at many things?
How long should my pitch be?
Interaction: Your Elevator Pitch
(10 minutes)
WHAT IS YOUR HERO STORY?
Every brand has a story. Let’s define yours.
1.) List your greatest achievement
2.) List 3 major sacrifices that you had to make
3.) List your lowest point in the journey
4.) List what you’ve become as a result of the achievement
5.) List your “Humble Beginnings”
YOUR PERSONAL BRAND…IS PERSONAL
Great Personal Brands reflect Personal Values in everything they do
Great Personal Brands know what they stand for
Great Personal Brands know what they will *NOT * tolerate
Key Takeaway:
Great Personal Brands have a strong self awareness
Why is this important?
YOUR PERSONAL BRAND…IS PERSONAL
What is Public information vs. Private information
What are you willing to share?
How do you handle personal crisis?
Rants vs. Bringing Awareness
YOUR PERSONAL BRAND & FAMILY
Involve your children in your Personal Brand tasks
Invite your family to your presentations and public events
Make your success a family celebration
Make it “a family affair”
ESTABLISHING YOUR TEAM
A Personal Brand leads with an individual but is bolstered by a team
The biggest mistake is operating like: “The One Person Army”
Until you can work with the best you can afford, you work with what you have
Hiring vs. Family
Do you pay vs. barter system
Defining your organization
Worksheet Exercise
ESTABLISHING LISTENING POSTS
Listening for your name
Listening for keywords
Listening for industry news
FINAL THOUGHTS
Fill out assessment
Video or Audio testimonial
Tell a friend using hashtag: #iamabrandlive
2016 PERSONAL BRANDING WORKSHOP
Personal Branding Live! Presents: Your Best Year Ever
Saturday, January 2nd, 2016
Towson Sheraton North
1:15pm – 5:30pm
Vision Boarding for a successful 2016
Prosperity Mindset
Building a Powerful Social Circle
Healthy Mindset