Personal branding identity kit - inside trade.Berry

Download Personal branding identity kit - inside trade.Berry

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<ul><li><p>Build your image!BE A LEADER!</p><p>P O W E R E D B Y</p><p>PERSONAL BRANDINGI D E N T I T Y K I T</p></li><li><p>Contents</p><p>trade.Berry official materials trade.Berry materials by Adrian Mazilu</p><p>03</p><p>04</p><p>05</p><p>23</p><p>Purpose of use</p><p>Foreword</p><p>Support materials</p><p>The importance &amp; usage of marketing kit</p><p>PHASE 1</p><p>25273137</p><p>Online Reputation Management (ORM)WebsiteSocial Media MarketingLink building and SEO optimization</p><p>PHASE 2</p><p>4142465052555962</p><p>Your core imageEmail signatureNewsletterOutbound Marketing - Event set up:Roll-upsBrochureFlyersBadge</p><p>PHASE 3</p><p>64666972</p><p>Business PackBusiness cardPresentation folderLetterheads</p><p>ONLINERebate PlanAnimation movie: What is trade.Berry?Corporate video - trade.BerryLaunch video trade.Berry</p><p>08091011</p><p>1213</p><p>OFFLINE trade.Berry brochuretrade.Berry roll-ups 21</p><p>OFFLINEBrochure: How to become an Active Member15</p><p>16171819</p><p>20</p><p>ONLINEAnimated tutorials:Rebate planOnline trading - Basic conceptstrade.Berry for Traders &amp; Analyststrade.Berry for Introducerstrade.Berry for Networkers</p><p>Videos:trade.Berry platform</p><p>STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7</p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>ForewordAs one of the Founding members of trade.Berry, my mission is to find and develop leaders for trade.Berrys network all over the world. From this point of view, Personal Branding Identity Kit aims to provide clear and concise directions for future leaders regarding the ways of promoting themselves and communicating in and out of the community.</p><p>This guideline material follows the lines suggested by trade.Berry and comes as a support material for the entire community. Because trade.Berry was designed with people in mind, it is built to put you on the stage, in front of your audience. You are the trade.Berry face now and you should take all the communitys reconnaissance. Introduce yourself properly, so the whole community built in a region or a country can easily get to you for advice or for a professional opinion. Grow together and find new members, expand your community and enjoy trade.Berrys philosophy.</p><p>The reason why your Personal Branding is so important as a leader, is that the image of yourself is a real, live and tangible proof of the fact that things have changed in this industry. Ethics, transparency and human interaction are the main values we have craved. Take the lead and be the leader!</p><p>All you have to do is presented in this material. Even more, you can download the Marketing Kit specially designed for trade.Berrys leaders, customize it with your personal information and the first step to your Personal Branding campaign starts now!</p><p>03page </p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>Purpose of useThe purpose of this guidebook is to offer you a full Marketing Kit, which includes all needed materials in order to build your Personal Branding Campaign. The marketing strategy covers two important areas of communication: Online and Offline. </p><p>ONLINE</p><p>When talking about online, we mean your personal presentation website, Social Media channels, Email campaigns and all other materials that can be displayed and promoted on different video, slide and content sharing platforms. The design, technical specifications and formats supported by various online platforms are precisely presented in each chapter, giving you the possibility to download them. Also, there are explanations regarding how and where to place this content, so everything left to do for you is to customize it with your personal details.</p><p>OFFLINE</p><p>Offline environment refers to events held in the community. For the seminars, conferences or meetings of members, you will need printed marketing materials. All the materials you might need are shown in this Marketing Kit from the design to the technical specifications. Consequently, all you need to do is have them printed.</p><p>04page </p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>Support materialsGoing further, you will find a presentation of both the trade.Berry official marketing materials and marketing materials designed by my Developing Team. Those will help you communicate in your Brand Awareness Strategy. </p><p>After you will finish building your Personal Branding Campaign, you will need to sustain it actively and grow it to the next level, meaning Permanent Awareness. Keep posting new materials, promoting the main ideas and concepts - keep in touch with your audience, basically.</p><p>In this active communication you will need permanent new content, as well as support materials which will be presented repeatedly to your audience. Of course, all of them need to be built in the public interest of your community - beginners, new entry members, active members, etc. As a leader, your ultimate accomplishment is to create new leaders beneath you. In order to be considered a leader, your followers need to see your real support and help. Thats why you permanently have to provide them the knowledge and the information about this business. </p><p>Start by sharing trade.Berrys official materials and marketing materials made under the Adrian Mazilu brand. All of them are suited for different categories of users, and theyre considered support materials in trade.Berrys network. In this continuous process of communication with your audience, you might discover new necessities. As a leader, you can design your own support materials addressed exclusively to your community or even develop new strategies for a larger public. </p><p>05page </p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>06page </p><p>PERSONAL BRANDING I D E N T I T Y K I T</p><p>P O W E R E D B Y</p><p>Please note that in order to use the trade.Berrys logo on any marketing materials, you need to get the written permission from the Compliance </p><p>Department of trade.Berry brand. As this is a trading name owned and operated by R Capital Solutions Ltd, a regulated company under CySec license (nr.246/14, HE 329922), the usage of the logo without </p><p>permission is strictly prohibited.</p><p>06page </p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>trade.Berry materials by Adrian Mazilutrade.Berry official materials</p><p>Support materials</p><p>ONLINERebate PlanAnimation movie: What is trade.Berry?Corporate video - trade.BerryLaunch video trade.Berry</p><p>OFFLINE trade.Berry brochuretrade.Berry roll-ups</p><p>trade.Berry official materials</p><p>Support materials trade.Berry official materials 07page </p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>08page </p><p>OFFLINE OFFLINE ONLINE </p><p>The document named the Rebate Plan is available on www.tradeberry.com/Documentation/Rebate Plan Brochure, and it can be downloaded and printed. It is designed for both active members inside trade.Berry network and for potential users who have not yet joined the community. The document presents the requirements for each phase of the Rebate Plan, explaining the calculations and showing graphic examples for a better understanding.</p><p>This material is designed with an explanatory role, it addresses only those members that want to enroll in the Rebate Plan (Qualified Member). This document can be also used in marketing purposes, in events / seminars / conferences.</p><p>Print for sales presentation or email it to possible clients.</p><p>Rebate plan</p><p>Support materials trade.Berry official materials ONLINE Rebate Plan</p><p> __ D E S C R I P T I O N __ P U R P O S E O F U S E __ U S E</p><p>trade.Berry official materials</p><p>Support materials</p><p>ONLINERebate Plan</p><p>trade.Berry materials by Adrian Mazilu</p><p>Link Rebate Plan</p><p>www.tradeberry.comhttp://tradeberry.com/wp-content/uploads/2016/07/Rebate-Plan.pdf</p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>09page </p><p>OFFLINE OFFLINE ONLINE </p><p>Support materials trade.Berry official materials ONLINE Animation movie - What is trade.Berry?</p><p>The animated video is available both on www.tradeberry.com website and on the official trade.Berry Youtube channel. It aims to explain in general terms the trade.Berrys mission, to whom it is addressed and what are the benefits for each category of members inside the network</p><p>This material can be used with a marketing purpose, being informative and promotional.</p><p>Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc) or use it on a screen as an intro to your event.</p><p>Animation movie - What is trade.Berry? __ D E S C R I P T I O N __ P U R P O S E O F U S E __ U S E</p><p>trade.Berry official materials</p><p>Support materials</p><p>ONLINEAnimation movie - What is trade.Berry?</p><p>trade.Berry materials by Adrian Mazilu</p><p>Link What is trade.Berry?</p><p>www.tradeberry.comhttps://www.youtube.com/channel/UCBAu4DnPGxNOZdn4L-zd58Ahttp://tradeberry.com/index.php/whatis/</p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>10page </p><p>OFFLINE OFFLINE ONLINE </p><p>Support materials trade.Berry official materials ONLINE Corporate video - trade.Berry</p><p>The corporate video is available both on www.tradeberry.com website and on the official trade.Berry Youtube channel. It is an artistic video that reveals the trade.Berry philosophy and its core values - meaning the brands essence.</p><p>Link corporate video trade.Berry</p><p>This material can be used with a marketing purpose, being informative and promotional.</p><p>Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc) or use it on a screen as an intro to your event.</p><p> __ D E S C R I P T I O N __ P U R P O S E O F U S E __ U S E</p><p>Corporate video - trade.Berry</p><p>trade.Berry official materials</p><p>Support materials</p><p>ONLINECorporate video - trade.Berry</p><p>trade.Berry materials by Adrian Mazilu</p><p>www.tradeberry.comhttps://www.youtube.com/channel/UCBAu4DnPGxNOZdn4L-zd58Ahttps://youtu.be/j6kWh4M8rbU</p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>11page </p><p>OFFLINE OFFLINE ONLINE </p><p>Support materials trade.Berry official materials ONLINE Launch video - trade.Berry</p><p>The launch video of the trade.Berry brand is available both on www.tradeberry.com website and on the official trade.Berry Youtube channel. trade.Berry was launched within IFXexpo exhibition in Cyprus, one of the most important international business events in the financial markets field. Within those 3 days of exhibition, trade.Berry became known for the first time to B2B partners. </p><p>This video can be used with a marketing purpose, promoting the trade.Berry brand.</p><p>Link trade.Berry launch</p><p>Display it on your personal website or share it on your Social Media channels (such as Facebook, Twitter, etc).</p><p> __ D E S C R I P T I O N __ P U R P O S E O F U S E __ U S E</p><p>Launch video - trade.Berry</p><p>trade.Berry official materials</p><p>Support materials</p><p>ONLINELaunch video - trade.Berry</p><p>trade.Berry materials by Adrian Mazilu</p><p>www.tradeberry.comhttps://www.youtube.com/channel/UCBAu4DnPGxNOZdn4L-zd58Ahttps://youtu.be/Krpq3BC3mIg</p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>12page </p><p>Support materials trade.Berry official materials OFFLINE trade.Berry brochure</p><p>It is available in electronic format on the website www.tradeberry.com / marketing materials, it can be downloaded and printed. The brochure has 16 pages in A4 format, presenting the trade.Berry philosophy, the TOOMIT technology (technical explanations), as well as the 4 categories of users to whom trade.Berry addresses: traders, analysts, introducers and marketers.</p><p>The brochure is useful to potential users who have not yet joined the trade.Berry community, highlighting the advantages and benefits of a member inside the network. This marketing material can be used electronically also, as an informational material presented to the general audience, as well as in print use with a promotional purpose in various events, seminars or conferences held by trade.Berrys members.</p><p>Link brochure</p><p>Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc), send it by email to new community members or use it as an educational material in meetings and events.</p><p> __ D E S C R I P T I O N __ P U R P O S E O F U S E __ U S E</p><p>trade.Berry brochure</p><p>trade.Berry official materials</p><p>Support materials</p><p>ONLINE OFFLINEtrade.Berry brochure </p><p>trade.Berry materials by Adrian Mazilu</p><p>OFFLINE ONLINE </p><p>https://tradeberry.com/index.php/marketing/http://tradeberry.com/wp-content/uploads/2016/06/tball-en.pdf</p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>13page </p><p>ONLINE</p><p>Support materials trade.Berry official materials OFFLINE trade.Berry roll-ups</p><p>There are 3 trade.Berry official roll ups on the website www.tradeberry.com / marketing materials that can be downloaded and printed. Their design can not be changed or replaced with other logos and signs belonging to the network member that will use these materials. Its recommended to use these roll ups together: Platform with a face!, Our chief analyst and Our best sales. </p><p>In the set up of the event held by one of the network members, the official roll ups can be used together with other roll ups or marketing materials branded with the members name and using the trade.Berry logo. In this case, those extra materials needs to specify clearly the name of the member and have a disclaimer indicating that those are not trade.Berry official materials. Its mandatory to ask for the written approval from the trade.Berry Marketing Department as the usage of the logo without permission is strictly prohibited.</p><p>Email: marketing@tradeberry.com estimated time for an answer depends on the complexity of the materials. </p><p>Link roll-up Platform with a face!</p><p>Link roll-up Our best salesLink roll-up Our chief analyst </p><p> __ D E S C R I P T I O N __ P U R P O S E O F U S E</p><p>trade.Berry roll-ups</p><p>trade.Berry official materials</p><p>Support materials</p><p>OFFLINEtrade.Berry roll-ups</p><p>OFFLINE ONLINE </p><p>trade.Berry materials by Adrian Mazilu</p><p>(continued on next page)</p><p>In print in your office or in the set up of any event.</p><p> __ U S E</p><p>https://tradeberry.com/index.php/marketing/http://tradeberry.com/wp-content/uploads/2016/06/tradeberry_rollup-pl-with-a-face.pdfhttps://tradeberry.com/wp-content/uploads/2016/06/tradeberry_rollup-best-sales.pdfhttps://tradeberry.com/wp-content/uploads/2016/06/tradeberry_rollup-chief-analyst.pdf</p></li><li><p>Support materials trade.Berry official materials</p><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>trade.Berry materials by Adrian Mazilu</p><p>trade.Berry official materials</p><p>Support materials</p><p>OFFLINEBrochure: How to become an Active Member</p><p>ONLINEAnimated tutorials:Rebate planOnline trading - Basic conceptstrade.Berry for Traders &amp; Analyststrade.Berry for Introducerstrade.Berry for Networkers</p><p>Videos:trade.Berry platform</p><p>trade.Berry materials by Adrian Mazilu</p><p>14page </p></li><li><p>PERSONAL BRANDING I D E N T I T Y K I TP O W E R E D B Y</p><p>15page </p><p>ONLINE</p><p>trade.Berry official materials</p><p>Support materials</p><p>OFFLINE OFFLINE ONLINEAnimated tutorials:Rebate Plan</p><p>trade.Berry materials by Adrian Mazilu</p><p>Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorial...</p></li></ul>