personal branding ide
DESCRIPTION
Personal Branding IDETRANSCRIPT
Personal Branding Introduction– 10th of September 2012 First slides: goals of IDE 2012
Personal Branding Introduction– 10th of September 2012
Personal Branding What do you think Personal Branding is? And why do you want to learn it?
Personal Branding - today • Understanding what Personal Branding is. • Why it’s important and useful for you • The set up and way of working of this course • Next steps
Why Personal Branding?"
Marketing in the old days
Marketing now
Marketing now
Marketing now
Marketing nu
How do you learn this in this course?"
Personal Branding – learning objectives • Analysing a persons personality
• Translating this analysis in a brand identity using different marketing tools. • Present and communicate a brand identity in text and with visuals.
End results"• Group work report: advice on Personal Brand strategy for a client"
• Individual report: your Personal brand"• Individual presentation: your personal 1-minute pitch video"
Examples "• .."
PB"Introduction"
Explore"Analysis of person"
Create"A brand"
Entrepre-neur"
Make it happen"
PB"Introduction"
Explore"Analysis of person"
Create"A brand"
Entrepre-neur"
Make it happen"
Block 1! Block 2! Block 3! Block 4!
Explore"Analysis of person"
Create"A brand"
Entrepre-neur"
Make it happen"
Advice a client: group work!
Advice yourself : individual!
Indiv. Coaching!Mon:Theory lecture!
Tue:Workshop! Self study!
Group work! Self study!
Wk 1! Wk 2!
Block 1! Block 2! Block 3! Block 4!
BLOCK!
PB"Introduction"
May I present to you…"
The Clients"
Assignment BLOCK 1 • Define goals and desired end results • See document on blackboard
Define goals for a holiday"
Participatory course"
• Why?"
Participatory course"• Roles:"
• Block hosts "• Harvesters of the course"• Organising end event"
Workshop tomorrow:"• Read the manual (see blackboard)"• Read the assignment for Block 1 (see blackboard)"
• Be there between 8:30 – 8:45 h. We start at 8:45 h"
“Always remember you are absolutely unique, just like everyone else…” Margaret Mead, Scientist