personal branding for social workers and human services professionals
TRANSCRIPT
Personal Branding Kristin Battista-Frazee, MSW
Yes, I know I
need to develop
my personal
brand, but how?
www.kristinbattistafrazee.com
What is Personal Brand?
Personal Brand = the tangible and
intangible qualities that make you, you.
What a person thinks when they hear
and see your name.
Branding = Act of communicating and
sharing those qualities.
Brand Is What Makes You. You.
Everyone has a brand,
whether you realize it or
not. You need to
cultivate and shape it.
Strengths- Strong writer, passionate,
organized, creative, strategic, capacity for
broad vision, flexible, amiable.
Weaknesses- Too flexible, can’t say no,
impatient, self-doubt creeps in, fear of
presenting in public.
Values- Balance, Courage, Learning,
Resourcefulness, Creativity
Elevator Pitch
Concise and strong delivery
Be aware of your target
audience
Prepare in writing and
practice saying aloud
I dream about telling
my story.
Telling Your Story
Pros and Cons
Incorporate Your Values
Communicate Strengths
Tools of Telling
Website
Social
Media
Blog
Video
Pictures
Presenting
Keep Your Target Audience in Mind
Promote Your Brand
Get Out There!
o Engage with like-minded
professionals
o Seek mentors
Leverage Good Content
o Highlight your strengths
o Tied to your values
Closing Thought
What Would You Do If You Weren’t Afraid?
Sheryl Sandberg, author of Lean In:
Women, Work, and the Will to Lead
Whew! Now I
know how to
develop my
personal
brand.
For questions, contact Kristin
www.kristinbattistafrazee.com