personal branding for geeks

Personal Branding for Geeks@tburgess57 http://bit.ly/brandingforgeeks

Introduction

Personal Branding For Geeks

Todd Burgess

Todd Burgess [email protected]

Prepared for:Toronto Java User Group


What is a Personal Brand

Your personal brand is what you are known for

What can you provide


Why Should a Geek Care?

Help you to find a new job

Build your own company

Give back to the community

Advance your career


Where are we Building a Social Brand

Social Media

Blogs

Websites

Open Source Projects


Hacking a Brand

Building a Personal Brand is like hacking

What can you do that will get you noticed in a crowd doing the same


Cats


Five Things to Build a Brand

Five best practises you can do now to build your brand


Best Practise #1

It's not what you are doing for yourself it is what you are doing for others


What Does It Mean

Share

Praise

Say good things about others

Support other people


Best Practise #2

If you can't create, curate


What Does it Mean

Be known as the the answer person

Share stuff you find on the Internet


Best Practise #3

Get your code out there and support the software community


What Does it Mean

Participate in Open Source Projects

Make your own Open Source Project

Publish your code on GitHub


Best Practise #4

Connect Your Social Networks and Share across Networks


What Does it Mean

Cross promote your social media activities


What Does it Mean

Take advantage of networks and apps ability to cross promote content


Best Practise #5

Use hashtags where allowed and use them wisely


Measure your Social Media

Use tools like Klout to measure your engagement and influence

A high Klout score can help find better jobs


Monitor Your Klout Score on Android


In Conclusion

Your brand is what enables people to know what you can deliver on

personal branding for geeks

Social Media

tburgess57 http

lybrandingforgeeks cats

social networks

best practises

social media activities

social media use tools

high klout score

share praise