1P age

PERSONALBRANDING

FOR BARTENDERS

THE ROOSTER FACTORY

2P age

BRANDING, YOU SAID?

P ERS O NAL B RANDI NG Th e a r t o f ma r k eti n g you r s el f . Y ou a r e a BR AND

wh eth er you r ea l i ze i t o r n o t.

3P age

BRANDING

Brings maximum brand exposure,visibility, and effectiveness.Maintaining your popular ity at theforefront is an essential daily task,especially online.

OFFLINE BRAND BUILDING FORBARTENDERS

• Events, trade shows, teaching…• Face to face interaction, having

drinks…• Direct mailing

ONLINE BRAND BUILDING FORBARTENDERS

• Social media• Website• Blogs• Industry groups

Definitions

4P age

THE VALUE OF PERSONAL BRANDINGFOR BARTENDERS

5P age

04Greater visibility

The Value of Personal Brandingfor Bartenders

02Leadership opportunities

03Recognition and prestige

01Increased opportunities for

employment

6P ageThe Value of Personal Brandingfor Bartenders

06Rewarding partnerships

0705Higher perceived value Relevance to a specific

market / audience

7P age

8P age

STEPS TO BUILDING A PERSONAL BRAND

9P age

BUILD UP YOUR ONLINE & OFFLINE PERSONAL ASSETS

THINK OF YOURSELF AS A BRAND

CREATE YOUR PERSONAL BRAND VISION

6 steps to building a personal brand

10P age

MONITOR YOUR ONLINE PRESENCE

FIND WAYS TO PRODUCE VALUE

6 steps to building a personal brand

BE PURPOSEFUL IN WHAT YOUR SHARE

11P age

YOUR ONLINE SELF

12P age

A connected world

13P age

ENGAGEMENTSIGNIFANCE CONSISTENCY

RESPONSIVENESSFOCUS

5 key rules for social media

14P age

Which platforms?

15P age

What about the others?

16P age

BEST PRACTICES

17P age

Posting to multiple channels

18P age

Industry relevant hashtags

#bar #cocktails #cocktail #mixology #drinks #barman #mixologist #drink #bartending #alcohol #work #bartenderlife #nightlife #beer #vodka #barlife #craftcocktails#whiskey #liquor #booze #gin #bartenders #drinkporn #happyhour #cheers #wine #selfie #barista #restaurant #foodporn#coffee #bartendernotmixologist#cocktailporn #barmen #craftcocktail#BarLife #DrinkUp #HappyHour#cocktailoclock #cocktailoftheday#worldsbestbars #instadrink #TikiTuesday#WhiskeyWednesday #ThirstyThursday#HomeBar

19P age

Online bartender communities

RedditsFacebook GroupsLinkedIn Groups

20P age

AND WHEN YOU’RE OFFLINE?

21P age

04Making time to visit other

bars and engage with bartenders

What to do offline?

02Taking interest in your guests and colleagues

03Attending key industry events

(like TOTC)

01Presenting yourself professionally

22P age

10 ACTIONABLE ITEMS

23P age

01

moving forward with any personal branding efforts

CLEAN HOUSE

02

And stick with them

PICK YOUR CHANNELS

24P age

04

Ask your friends, followers questions, include any action

CALL TO ACTION

05

As brands can actually hear you, more than when you’re behind the bar

TALK ABOUT THE BRANDS YOU LIKE

03

Have a vision, tell a story

CREATE A SHORT BIO

25P age

07

Whenever people engage with you

ALWAYS RECIPROCATE

08

What’s good for your bar is good for you

TEMPT & INCENTIVIZE SPECIALS

06

Engage with their content, become noticed by them

FOLLOW INDUSTRY LEADERS

26P age

09

Establish relationships with bartenders all around the world and they’ll be ready to invite you behind their own bar

OPTIMIZE YOUR SEO

10

Sharing your success is very different than just plastering your wall with every A-list opportunity you’ve been given. #startenders

DON’T OVERSELL

27P age

PERSONAL BRANDING FOR BARTENDERS

THANKYOU!

THE ROOSTER FACTORY