personal branding and business protocol
DESCRIPTION
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Rodolfo SalazarAmericas [email protected]
Reality Vs. Perception
What we do
What we say we do What others
think we do
Rodolfo Salazar - Idea Works
Why don’t we analyze this?Why don’t we analyze this?
*Generating buying- Mark S. Walton
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Rodolfo Salazar - Idea Works
Building your personal brand
If you had to pick a brand in the marketplace that you would use to define yourself, what
would that brand be?
Definition - Protocol
Art of creating a distraction free environment that facilitates the complete and open exchange of information to resolve issues and build relationships in global business and international diplomacy.
Robert W. Frye, CMPInternational Business Protocol
• Ask yourself if your essence is in everything you do and say.
• Your unique personal brand is something that no one else can duplicate.
• Each time people experiences you, you want them to experience your brand.
Communicating consistently
Communicating consistentlyCommunicating consistently
Questions?
Rodolfo Salazar - Idea Works
““El conocimiento es el único recurso El conocimiento es el único recurso que entre mas se cómprate mas se que entre mas se cómprate mas se
multiplica”multiplica”
[email protected]@hotmail.comRodolfo Salazar - Idea Works
ThanksRodolfo Salazar - Idea Works
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