personal branding acc / september 13, 2017 · pdf file13.09.2017 · comfort zones...

Personal Branding

ACC / September 13, 2017

Vivian VanLier, CPRW, JCTC, CEIP, CCMC, CPBS Certified Career Coach & Resume Writer Advantage Resume & Career Services www.CareerEmpowermentCoach.com

(818) 994-6655 / [email protected]

All materials copyright © Vivian VanLier, Advantage Resume & Career Services Please do not distribute

mailto:[email protected]

My Brand Statement:

As The Career Empowerment Coach, I Help Job Seekers, Career Changers And Entrepreneurs Go From

Career Confusion… To Career Clarity… To Career Confidence … And Have Fun Along The Way

CareerEmpowermentCoach.com | [email protected] | (818) 994-6655

PERSONAL BRANDING

Your Brand Exists In The Mind Of Others! …. But It’s Your Job To Define And Market Your Brand.

Personal branding is not new—the concept was first introduced in 1997 by William Bridges in his book, Creating You and Company. In 1999 Tom Peters published The Brand You 50. Careers have changed: a generation or two ago you could get an entry level job with a company and work your way up until it was time to retire. One career; one company. Transportation Analogy Today “They” aren’t in charge of your career—and by extension your life—any more. You are. Welcome to the age—if you’re smart—of brand you!

It is no longer enough to meet the requirements of the job — you need to differentiate yourself!

WHAT IS a personal brand?—Your Unique Promise of Value. An effective brand statement should

Consist of one sentence

Be understandable by a 12 year old The branding process starts with knowing yourself. .. Defining your brand helps you to clarify and communicate what makes you stand out. When you understand the elements of your brand you can use your brand to:

Manage your career

Increase your confidence

Make better career choices

Elevate your visibility

Make a mark on your organization as a team member

Successful personal brands are not created but uncovered. You need to understand and define your talents, skills, value, and brand attributes

Define yourself in six adjectives. (Then ask 6 people)

1

2

3

4

5

6


In thinking about your brand attributes, consider

Target audience—

Who are your competitors

What are your offerings

Strengths

Weaknesses

Opportunities

Threats

Brands need to be visible: Establish thought leadership and/or create a community

Talks / workshops

Publish articles

Blog

Email image

Branded Resume

Career portfolio

Newsletters

Sponsorships

Networking

Create / optimize your online identity


Keep a Career Journal:

Document your qualifications, credentials;

Document your successes Manage your online identity:

Google yourself and see what comes up and create a strategy for getting rid of digital dirt.

Update your LinkedIn profile; make it interesting. Use your branding tagline in the heading.

Buy your domain name.

Email signature (don’t forget the importance of your voice mail)

YOUR

PERSONAL

BRAND

Strength

Strength

Strength

Strength

Strength


MESSAGE (ORGANIZATION) CHART

Use an organization chart to develop your qualifications overview / summary, your 60 second sound byte and your two minute “elevator” speech (i.e. your sales pitch!).

At the top of the chart is YOU; your message.

The next level contains your skills, abilities, talents, etc.

The third tier is where you list your “stories” (i.e. accomplishment examples) to describe each of the skills.

Message

Strength Strength Strength Strength Strength Strength


CAREER MANAGEMENT WHEEL

Rate your satisfaction level on a scale of one to seven (circle a number in each slice of the pie; seven being high and one, low) for each of the categories in the Career Management Wheel. Connect the numbers to see where any imbalance lies.

In Sync with Strengths: Your responsibilities allow you to use your talents, strengths, and favorite skills the majority of the time; you wake up in the morning and look forward to work

Industry & Interests: You have a genuine interest in your professional field; you like the products or services that your organization is involved with

Income: Your financial needs are met and support your desired lifestyle

Work Environment & Schedule: The location or commute is acceptable; your physical surroundings suit you; your work schedule allows you time for a balanced life

Your Choice: Identify and rank an area that is personally important to you in your career.

Level of Responsibility: You have the responsibility, authority, and flexibility you want; there aren’t excessive pressures or demands placed on you

Personal Growth & Development: You are in a position or industry that allows as much growth as you want (e.g., opportunities for new learning, projects, or advancement)

Social / Relationships: The social environment is satisfying; relationships are positive; you work with a certain type of population that’s important to


Examples Of Branded Target Statements On Resumes / Profiles

Project Manager—Operations and Process Improvement

Six Sigma Black Belt Experienced in Internal Audit and Process Improvement Functions for Multi-Million-Dollar Retail, Manufacturing and Financial Services Operations

****

CHIEF OPERATING EXECUTIVE

International Experience / Mergers and Acquisitions / Change Management

****

A Career Of Generating Improvements in Global Operating Results

****

Driving Strategies… Improving Processes… Inspiring Teams…

****

Leveraging Finance and Business Expertise to Drive Corporate and Stakeholder Value

****

Taking Innovative Concepts To Market And Building Global Company Value

****

Merging Technology With Business Acumen To Drive Exponential Business Profitability

****

Expertise That Facilitates Sustainable Growth

Leadership Qualities That Build World Class Organizations

Technical and Management Skills That Deliver Company and Stakeholder Value

Sample Profile

As an IT Executive / CIO / CTO and Certified Project Management Professional (PMP) I’m passionate and innovative about driving full cycle technology and IoT initiatives that deliver strong and sustained contributions to efficiency, productivity and cost-savings across both private and public organizations. I’m a trusted advisor to senior leadership and Inspiring team builder and leader who thrives on innovation and motivates teams to go beyond their comfort zones in elevating their skills and executing projects.


(818) 994-6655 | CareerEmpowermentCoach.com | [email protected]

Empowering Professionals to Make Smart Career & Life Choices In Transitioning From Career Confusion To Career Clarity To Career Confidence

CAREER MANAGEMENT PROFESSIONAL with 20+ years’ experience assisting, professionals, executives, entrepreneurs and new grads transition and optimize their careers to achieve personal satisfaction and work/life integration. Consistently commended by clients and colleagues as passionate, knowledgeable and committed. Solid background in the business/corporate world. BSBA—University of California, Berkeley, Haas School of Business.

Published resume writer— (30+ best-selling career books) with a national reputation for writing cutting-edge personal marketing documents that stand out and get results in today’s highly competitive marketplace.

Quoted as a career expert— in 100+ US newspapers including The Los Angeles Times, The Chicago Tribune, San Jose Mercury News, Hartford Courant, etc. Authored or featured in numerous magazines and websites including CNN Money, Monster.com, TheLadders.com, Women In Technology (WITI.com), etc.

Coordinated career conferences and delivered presentations— to large and small groups of job seekers, educators and career professionals throughout the U.S. and in Canada.

Committed to ongoing professional development— through training programs, research, participation in national conferences and by partnering with professionals in the business world and hiring community.

TRANSFORMING CLIENT CAREERS THROUGH IN-DEPTH EXPERTISE, KNOWLEDGE & EXPERIENCE

Résumés & Cover Letters LinkedIn Profiles

Executive & Networking Bios Personal Branding

Online Identity Management

Career Management & Development Career & Job Transitions

Job Search Strategies Interviewing Skills

Salary Negotiations

Networking Skills Encore Career Coaching Workshops & Seminars

Public Speaking Executive Coaching

A CAREER COMMITTED TO EXCELLENCE AND MAKING A DIFFERENCE

President—ADVANTAGE RESUME & CAREER SERVICES, Valley Glen, CA—1990 to Present

Provide résumé writing, career coaching/consulting, personal branding, life coaching and Boomer/retirement coaching to clients throughout the U.S. and internationally at all levels and across all industries and functions. Primary focus is on partnering with professionals, executives and entrepreneurs on co-creating and executing successful career transitions, job searches and personal branding strategies.

Built private practice that generates clients (5,000+ to date) from throughout the world.

Gained national industry reputation through active participation in professional and business organizations, as well as public speaking and writing.

Presented at leading professional conferences, community groups and educational institutions.

Selected as a preferred provider, workshop facilitator, and/or contributor to career sites/organizations including Execunet.com, TheLadders.com; Netshare.com, CNNMoney.com, Monster.com and others.

Early Career

Commercial Real Estate Sales & Leasing Agent Assistant Controller/Cost Accountant ($160M Division of International Company.)

Corporate Auditor (National Conglomerate) / Staff Accountant (Beverly Hills CPA Firm)

mailto:CareerEmpowermentCoach.com



VIVIAN VANLIER PAGE TWO

(818) 994-6655 | [email protected] | www.linkedin.com/in/vivianvanlier

EDUCATION / PROFESSIONAL DEVELOPMENT

B.S. in Business Administration UNIVERSITY OF CALIFORNIA, BERKELEY—HAAS SCHOOL OF BUSINESS

UCLA Extension—Coursework in Writing, Graphic Arts, Law, Management.

California Real Estate Sales License (expired)

Professional Certifications

Certified Job & Career Transition Coach (JCTC—Career Planning & Adult Development Network)

Certified Career Management Coach (CCMC—Career Coach Academy)

Certified Professional Retirement Coach (CPRC—Career Coach Institute)

Certified Employment Interview Professional (CEIP—Professional Association of Resume Writers)

Certified Professional Resume Writer (CPRW— Professional Association of Resume Writers/Career Coaches)

Licensed Life Blueprint Facilitator (Life Blueprint Institute/Laura Berman Fortgang)

Reach Certified Personal Branding Strategist/ Reach Online Identity Certified / Reach 360 Certified

Authorized DISC Administrator

Professional Development—See Addendum

Public Speaking—See Addendum

PROFESSIONAL MEMBERSHIPS, AFFILIATIONS & LEADERSHIP

Haas Alumni Network, Los Angeles—President (2011/2012) President Elect (2010/2011), Vice President, Professional Development (2008-2010), Development Council.

International Career Development Conference—2008 Hospitality Chair, Global Issues Forum Chair, (Los Angeles, CA); 2005 Co-Chair (Anaheim, CA); 2004 Executive Planning Committee Member (Sacramento, CA); 2002 Co-Chair (Irvine, CA); 2001 Executive Planning Committee (Seattle, CA)

International Certification Committee, Professional Association of Résumé Writers & Career Coaches–3 years

Member—Professional Association of Résumé Writers & Career Coaches (PARW/CC)... National Résumé Writer’s Association (NRWA)... Career Planning & Adult Development Network... Career Management Alliance (formerly Career Masters Institute) Charter Member... International Coach Federation (ICF)... Professional Coaches & Mentors Association (PCMA), Career Directors International (CDI).

Media Coordinator—A Brand You World Global Personal Branding Telesummit

Past Memberships—Valley Business Network; Charter Member / President... LeTip of Sherman Oaks (Business Networking Organization); President (2 years) / Vice President / Social Chair (2 years) / Program Chair (2 years)... Woman’s Referral Service... National Association of Female Executives... Encino Chamber of Commerce (Education Committee, Taste of Encino)... Volunteer—America's Promise, The Alliance for Youth


http://www.linkedin.com/in/vivianvanlier


VIVIAN VANLIER (818) 994-6655 | [email protected] | www.linkedin.com/in/vivianvanlier

RESUME ADDENDUM—PAGE ONE

PUBLIC SPEAKING / WORKSHOPS—PARTIAL LIST

Delivered presentations throughout the U.S. and in Canada to job seekers and career professionals on topics including resume writing, networking skills, interviewing, career transitions, strategic job search, salary negotiations, internet career exploration, job market research, entertainment industry careers, personal branding, etc., including:

Speaker—National Resume Writers Convention (Nashville, TN, 2004; Las Vegas, NV, 2000, Denver, CO, 2014)

Personal Branding— (Accounting and Financial Women’s Alliance / Commercial Real Estate Women, 2013)

Workshop Facilitator—Palomar College Counseling/Health Services Retreat (Lake San Marcos, 2009)

Presenter—Full Day Presentation with Martin Yate (Knock ‘Em Dead) on Résumé Writing and Job Search

International Career Development Conference (Los Angeles, CA, Nov. 2008)

Presenter—Personal Branding as a Career Strategy (ICDC; Los Angeles, CA, 2008)

Coordinator/Moderator—Reel People / Reel Careers: Entertainment Industry Careers (ICDC; Los Angeles, CA

Presenter—Personal Branding: Key to Managing and Recession-Proofing Your Career (ICDC, 2008)

Coordinator/Panelist—Personal Branding Presentation; Haas Alumni Network Career Event, Los Angeles, CA

Resume Evaluator—Women For Hire (2006, 2007, 2008); Los Angeles CareerBuilder Job Fair (2007)

Resume Evaluator / Career Expert—National Association of Hispanic MBA’s (2005)

Presenter—SeasonedPro, Baby Boomer Conference (Occidental College, Los Angeles, CA, 2005)

Workshop Facilitator—Fulfillment Fund, (Los Angeles, CA, 2005) Presenter—International Career Development Conference, (Sacramento, CA, 2004; Seattle, WA, 2002)

Speaker—Los Angeles Times Career Builder Expo (Los Angeles Convention Center; 4- time Presenter Presenter—Career Management Association (formerly Career Masters Institute) (Kansas City, MO, 2003)

Presenter—Professional Association of Resume Writers Convention, (Toronto, Canada, 2000)

PUBLISHING CREDITS—PARTIAL LIST

Authored and/or was featured in 100+ Newspapers, Magazines and numerous Internet articles appearing on Monster.com, TheLadders.com, Women In Technology (WITI), and other sites.

Author—The Cutting Edge Resume Toolbox

Author—Coaching Clients on Career Opportunities in Entertainment & New Media (ERIC/CASS)

Technical Editor—The IT Careerbuilders Toolbox (Cisco Press)

Consultant / Contributor—Hollywood Drive, What it Takes to Break In... and Make It in the Entertainment Industry Contributor—College Grad Resumes to Land $75,000+ Jobs (Impact Publications) Contributor—Best Career Transition Resumes for $100,000+Jobs (Impact Publications) Contributor—Resumes That Knock Em Dead (Adams) / Cover Letters That Knock Em Dead (Adams) Contributor—Complete Job Search Guide for Latinos (Barrons) Contributor—101 Best Resumes for Grads; 2500 Keywords To Get You Hired; 202 Great Resumes (McGraw) Contributor—Professional Résumés for Managers and Executives (JIST) Contributor—Cover Letter Magic / Gallery of Best Resumes / Gallery of Best Cover Letters (JIST) Contributor—Professional Resumes for Accounting, Tax, Finance, and Law (JIST) Contributor—America's Top Résumés for America's Top Jobs (JIST) Contributor—Expert Resumes for Baby Boomers / Expert Resumes for People Returning To Work / Expert

Resumes for Computer and Web Jobs / Expert Resumes for Teachers and Educators / Expert Resumes for Manufacturing / Expert Resumes for Health Care Careers/ Expert Resumes for Career Changers (JIST)

Featured—Home Office Computing-Self-Help for the Self-Employed (with Paul & Sarah Edwards) PBS—The Home Office: An American Paradox (with Paul & Sarah Edwards) E! Entertainment (as self / Career Coach) on the Chelsea Handler Show




VIVIAN VANLIER (818) 994-6655 | [email protected] | www.linkedin.com/in/vivianvanlier

RESUME ADDENDUM—PAGE TWO

PROFESSIONAL DEVELOPMENT—PARTIAL LIST

Training—Partial List

Life Blueprint / 90 Days to a New Life Direction, Orange County, CA (Laura Berman Fortgang 2005, 2013)

360 Reach Personal Branding Strategist Certification, Online Identity Certification (2007; 2010)

Certified Job Search Strategist (Career Coach Academy, 2010)

Executive Career Coaching, Emotional Intelligence, DISC (Career Coach Institute, 2007)

Career Coaching Bootcamp, Portland, OR (Career Coach Institute, 2007)

ADD Coaching (ADD Resources, Tacoma, WA)

Certified Retirement Coach Training (Career Coach Institute, 2004)

Job & Career Transition Coach Training (Career Planning & Adult Development Network, 1999, Colorado Springs, CO / 2005 Palm Springs, CA)

Certified Career Management Certification Training (Career Coach Academy, 2002)

The Business of Career Coaching (2002, San Diego, CA)

Certified Employment Interview Professional Training; (2001, Dallas, TX)

Five O’Clock Club Training

Landmark Education

Conferences

Career Thought Leaders Symposium, 2012, 2011, 2010, 2011, 2012, 2014 (Baltimore, MD)

Career Directors International 2010, 2012 (San Diego, CA)

International Career Development Conference, 1999 (San Diego CA), 2000 (San Francisco CA), 2001 (Seattle WA), 2002 (Irvine CA), 2003 (Oakland CA), 2004 (Sacramento, CA), 2005 (Anaheim, CA), 2006 (San Jose CA), 2008 (Los Angeles, CA). Co-Chair 2002 and 2005; Executive Planning Committee Member 2001, 2002, 2004, 2005, 2008)

Career Masters Institute / Career Management Alliance Annual Conventions; 2000 (Toronto, Canada), 2001 (Washington D.C.), 2002 (San Diego, CA), 2003 (Kansas City, MO), 2004 (Atlanta, GA), 2006 San Francisco, CA, 2007 (Louisville, KY), 2008 (Minneapolis, MN)

Professional Association of Résumé Writers & Career Coaches Annual Conventions; 1993 (Las Vegas, NV), 1994 (St. Louis, MO), 1996 (Scottsdale, AZ), 1997 (Boston, MA), 1998 (St. Petersburg, FL), 1999 (Colorado Springs, CO), 2000 (Toronto, Canada)

National Career Development Conference, 2004 (San Francisco, CA), 2014 (Long Beach, CA)

National Résumé Writer’s Association Annual Conventions 1998 (Chicago, IL), 1999 (New Orleans, LA), 2000 (Las Vegas, NV), 2001 (San Antonio, TX), 2004 (Nashville, TN), 2006 (Scottsdale, AZ), 2007 (Savannah GA), 2008 (San Diego, CA), 2014 (Denver, CO)



personal branding acc / september 13, 2017 · pdf file13.09.2017 · comfort zones...

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