personal branding
DESCRIPTION
By Rob Kelly. Personal Branding. #1 Owning The Brain. No One Owned “Beautiful Computers” in my Brain. The Ladder in my Brain for “News”. #2 Specificity. (7 Billion people / 12,000 words = 583,000 people per word. “Alienate The Non-Prospect”. Think like…. 10,000 People Want “Purpose”. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Personal Branding](https://reader036.vdocuments.us/reader036/viewer/2022081514/56815ed4550346895dcd6e43/html5/thumbnails/1.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Personal BrandingBy Rob Kelly
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
#1 Owning The Brain
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
No One Owned “Beautiful Computers” in my Brain
![Page 5: Personal Branding](https://reader036.vdocuments.us/reader036/viewer/2022081514/56815ed4550346895dcd6e43/html5/thumbnails/5.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
The Ladder in my Brain for “News”
![Page 6: Personal Branding](https://reader036.vdocuments.us/reader036/viewer/2022081514/56815ed4550346895dcd6e43/html5/thumbnails/6.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
#2 Specificity
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
(7 Billion people / 12,000 words = 583,000 people per word
![Page 8: Personal Branding](https://reader036.vdocuments.us/reader036/viewer/2022081514/56815ed4550346895dcd6e43/html5/thumbnails/8.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
![Page 9: Personal Branding](https://reader036.vdocuments.us/reader036/viewer/2022081514/56815ed4550346895dcd6e43/html5/thumbnails/9.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
“Alienate The Non-Prospect”
![Page 10: Personal Branding](https://reader036.vdocuments.us/reader036/viewer/2022081514/56815ed4550346895dcd6e43/html5/thumbnails/10.jpg)
Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Think like…
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
10,000 People Want “Purpose”
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
#3 Beacons
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
“The more you tell, the more you sell”-- Ad Guru David Oglivy
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Be Yourself
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Find Yourself
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Share Yourself
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
It worked…and I told 300,000 people
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Exercises for Brain, Specificity & Beacons
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Circle of Competence
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Explore Your Purpose & Passion
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Pick a Ladder on Which You Are the Top Rung
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Green Computers?
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
“The more you tell, the more you sell!”
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Blog + Brian Kerr = AMA Speech
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
A book as a 200-page business card
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Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
Thank You!