Personal Branding

“A brand is anything . . . that separates one thing from another” (Patel & Agius).

Image from: http://solutionswide.com/2398/the-importance-of-branding-your-company-internally

Your personal brand is what separates you from everyone else . . .

Who are you, and why should we care?

Image from: http://smallbiztrends.com/2011/08/5-way-brand-branding-define-you.html

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.”

~ Tom Peters, management guru

Image from: http://www.letstalkaboutwork.tv/the-future-of-personal-branding/

Don’t be just another face in the crowd.Stand out!

Image from: http://www.partnerworks.co/blog/marketing-articles/stand-out-in-the-crowd-%E2%80%93-defining-your-competitive-advantage/

What’s in it for you?

http://www.brazencareerist.com/blog/2012/08/20/how-to-transition-from-corporate-job-to-entrepreneurship/ http://www.centuryproductsllc.com/dirty-money-and-how-to-avoid-getting-sick/

http://www.jarlmoe.com/jarl-moe-stories-to-success-part-3-is-released/

http://www.codeofliving.com/articles/how-do-i-find-happiness

How Do You Get Started?

Create your vision: How do you want to be perceived by others? How do you want to live your professional and personal life?

Image from: http://www.metcalf-associates.com/building-innovative-leadership-putting-vision-into-action/

“Personal branding, then, is the process of managing and optimizing the way that you are presented to others.

And social media is one of the keys (if not the biggest key) to managing your personal brand online.”

~ Kevan Lee

Image from: http://www.jillceleste.com/what-social-media-sites-should-you-use-for-personal-branding/

Which Social Media Tools Should You Use?

Image from: http://blogs.bmj.com/bmj-journals-development-blog/2014/04/14/what-does-social-media-add-to-conferences/

Who Is Your Target Demographic?

Facebook:•60% female; 40% male•76% of users are ages 25 and older•33% of users have income >$75,000

Twitter:•53% female; 47% male•81% of users are ages 25 and over•30% of users have income >$75,000

Google Plus:•37% female; 67% male•68% of users are ages 25 and over•72% of users have income > $60,000

LinkedIn:•50% female; 50% male•94% of users are 25 years old and older•46% of users have income >$75,000

“If you are going to choose only one personal branding tool to invest time in, choose LinkedIn.”

~ William Arruda, Forbes.com

Image from: http://www.succinctresearch.com/personal-branding-for-archaeologists-part-ii-linkedin/

How to Set Up a LinkedIn Profile

https://www.linkedin.com/

Join for free at linkedin.com!

http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job#.vkLqMra2w

Personal Branding in Academia . . .

. . . is important due to the nature of academic work and publishing research. You are responsible for your academic success. The more effort you put in to building your academic profile, the more rewards you may experience (Czemobay, 2014).

http://www.jhpr.co.uk/why-building-your-personal-brand-is-essential-in-business/

LinkedIn + Personal Branding: 10 Steps

1. Be Authentic2. Create a Distinctive Profile Headline3. Avoid clichés4. Be visible5. Build brand associations6. Add to your knowledge7. Share in LinkedIn Groups8. Be personal9. Be consistent10. Give generously

Sources

Arruda, W. (2014). Why LinkedIn is the only personal branding resource you need. Retrieved from

http://www.forbes.com/sites/williamarruda/2014/06/10/why-linkedin-is-the-only-personal-branding-resource-you-need/

Celeste, J. (n.d.) What social media sites should you use for personal branding? Retrieved from http://www.jillceleste.com/what-social-media-sites-should-you-use-for-personal-branding/

Czernobay, H. (2014). Personal branding for academics - what's it all about? Retrieved from

http://home.passle.net/education/personal-branding-for-academics/?nabe=6122723774300160%3A0

Deckers, E. (2013). Three personal branding secrets for academics. Retrieved from http://www.personalbrandingblog.com/three-personal-branding-secrets-for-academics/

Lee, K. (2015). The 5 keys to building a social media strategy for your personal brand. Retrieved from https://blog.bufferapp.com/social-media-strategy-personal-branding-tips

LinkedIn Corporation. (2013). Build your personal brand on LinkedIn. Retrieved from

https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/TipSheet_BuildingYourBrand.pdf

Meyers, K. (2012). Branding yourself: Not as painful as you think. Retrieved from https://www.insidehighered.com/blogs/branding-yourself-not-painful-you-think

Parks, C. (n.d.)The 14 LinkedIn hacks that could get you A job. Retrieved from http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job#.oa1XWvypR

Patel, N., & Agius, A. (n.d.) The complete guide to building your personal brand. Retrieved from http://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/

Peters, T. (2015). The brand called you. Retrieved from http://www.fastcompany.com/28905/brand-called-you