1. Personal Branding-An IntroductionBy Dr Vikram Venkateswaran

2. A personal brand is the key today 3. This is because we live in a overcommunicated world 4. Start with you- What do you like? Whatis it that you want the world to be? 5. Select the one thing that is mostunique about you that most othersdont have 6. Map how that uniqueness can helpshape a better future for you, for yourfamily, community, society and nation 7. Finally play to your strengths 8. In Conclusion Competency= All the activities that you are good at Core Competency= The activity that you do bestamong all of these Competitive Advantage= The activity you do best thananyone else. Personal Brand= Communication of that CompetitiveAdvantage 9. For more information please contactTwitter @drvikramEmail: drvikramvenkateswaran@gmail.comTHANK YOU