personal brand plan - michael thomson
DESCRIPTION
This is my personal brand plan, designed to maximize my online presence and promote myself in the public relations industry.TRANSCRIPT
![Page 1: Personal Brand Plan - Michael Thomson](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b4db114a7959a2458b45ad/html5/thumbnails/1.jpg)
PERSONAL BRAND PLAN
PUTTING YOUR BEST DIGITAL FOOT(PRINT) FORWARD
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STARTING LINE:
• Post-graduate student in PR• MA in political science• Volunteer with CPRS and
IABC• Keen interest in current events
![Page 3: Personal Brand Plan - Michael Thomson](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b4db114a7959a2458b45ad/html5/thumbnails/3.jpg)
SLOW AND STEADY WINS THE RACE
• take advantage of any and all volunteer opportunities
• follow the advice and wisdom passed on by my mentor and instructors
• maximize my online presence in a way that stays true to my core values and competencies
• don't try to be someone i'm not
![Page 4: Personal Brand Plan - Michael Thomson](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b4db114a7959a2458b45ad/html5/thumbnails/4.jpg)
WHAT DOES THE FINISH LINE LOOK LIKE?
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• secure an internship in the field of investor relations
• work and impress during my internship
• secure employment with a respected IR firm
• continue on an upward trajectory, gradually gaining new responsibilities
![Page 6: Personal Brand Plan - Michael Thomson](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b4db114a7959a2458b45ad/html5/thumbnails/6.jpg)
POTENTIAL STUMBLING BLOCKS
• lack of work experience• instability in the local and
global economy• gaining a foothold in the
industry
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POSITIONING MYSELF
• as the consummate professional
• knowledgeable in business and how to communicate with a variety of audiences
• committed to excellence and integrity in investor relations
• providing reliable value to clients
![Page 8: Personal Brand Plan - Michael Thomson](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b4db114a7959a2458b45ad/html5/thumbnails/8.jpg)
SMARTARTICULATE INTELLIGENT
HARD-WORKINGRELIABLEDRIVEN
BUSINESS SAVVY CREATIVE
PASSIONATEPROFESSIONAL
CONFIDENTPROBLEM SOLVER
SOCIALLEADER
TEAM PLAYERWELL READ
QUICK LEARNER
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CHANNELS
• FACEBOOK • GOOGLE
• NING
• WORDPRESS
• HOTMAIL
• BLOGGER • TWITTER
• WIGGIO
• FLICKR
![Page 10: Personal Brand Plan - Michael Thomson](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b4db114a7959a2458b45ad/html5/thumbnails/10.jpg)
PLAN OF ACTION
• increase blog posts (at least 20 by the end of April)
• clean up Facebook profile to reflect a more professional image
• maximize presence on twitter (reach 50 tweets; follow more influentials in the industry)
• expand LinkedIn network to include professionals in the industry
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CONTINUE TO STRENGTHEN AND SOLIDIFY MY BRAND