ONLINE PERSONAL BRANDING PLANBy Salma Ghassan AlwanRegional Digital Sales and Marketing Manager

Personal BrandingPersonal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Personal Branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an indi-vidual.

CEO’s Personal BrandUsing social media for CEOs can be another compelling way to enhance the company’s reputation, business results, employee communications & tell stories around innovation. The fact that 75 percent of global executives say that having a social CEO humanizes the company should be compelling.For CEOs to be effective storytellers, we need to strategically select all those digital tools that will ad-vance their business — ranging from their company’s own intranet and website to social network pages and feeds to video and image sharing platforms. Not all kinds of content can be effectively served on any one particular medium, nor are all parts of the world at the same level of social advancement. Social cannot realistically be limited to just social network pages or feeds. CEOs have a variety of en-gagement means at hand that will allow them to get their messages across without being pressured to be social pied pipers.

PERSONAL BRANDING ISthe art of becoming knowable, likable and trustable

CEO sociability instills positive feelings.Executives with social CEOs say their CEO’s social media presence makes them feel inspired (52%), technologically advanced (46%) and proud (41%). Very few are nervous or embarrassed (6%). In fact, the majority (73%) even search to see what their CEOs are saying in social media.

Social CEOs are better leaders.Among a list of nine leadership attributes, social CEOs get better grades than unsocial CEOs on eight attributes, and some significantly better. Social CEOs are much more likely to be seen as good communicators than unsocial CEOs (55% vs. 38%, respectively). With fewer than half of all global executives (47%) describing their CEO as a good communicator, sociability helps change this perception. Only one quality, competitiveness, is more likely to be used to describe unsocial CEOs.

Employees Want Their CEO To Be Social

ObjectivesIncrease the awareness of the CEO.Leverage the CEO title.Make the CEO a thought leader.

Benefits of CEO participation in social mediaIs a good way of sharing news and information about our company.

Has a positive impact on our company’s reputation.

Shows that our company is innovative.

Gives our company a human face or personality.

Is a good way for our CEO to communicate with employees.

Helps our CEO build good relationships with the news media.

Gives company a human face or personality.

Has a positive impact on business results.

Makes our company a more attractive place to work.

Enhances our credibility in the market.

Helps us find and attract new customers.

Gives our company a competitive edge.

SOCIAL MEDIA TACTICAL PLANSocial media for CEO is a must

Social Media Platforms

Platforms Number of posts Starting Day of posting

Twitter.

2/3 per week 1st of Sep

1st of Sep

1st of Sep

1st of Sep

Sun, Tue, Thurs

Sun to Thurs

Sun and Thurs

Sun and Thurs

4/6 per week

2 per week

2 per week

Facebook fan page.

LinkedIn personal profile.

Google+ personal page.

We are going to use the main four soical media platforms

Content Action Plan

Content Types

Content type Owner Approval Due date

Business quotes.

Digital team

CEO

CEO

CEO

CEO

1st of the month

20th of the month

1st of the month

Digital team

PR team

Digital team

Vidoe with Dr. Hazem.

Articles.

Personal pictures and events.

Monthly meeting with Dr. Hazem and the community marketing director.

- Famous quotes.- Business / CEO’s quotes.- Events pictures.- Videos content.- Artickle of the CEO

Send the posting list to our top management to review it