Personal Branding 101: How to Discover, Create and Use Your Personal Brand

31st of JULY 2010, JÕULUMÄE

GERD TARAND www.gerdtarand.eu Currently: NGO Emerging Media Alliance, chairman of the board Head of Policy for SDY Estonia But also: BSSSC board member, BSSSC WGYP + YN Vice-chairman of the Mustamäe district council in Tallinn

Previously: Estonian National Youth Council, head of youth policy YiA Estonia, European Youth Week project manager ENYWC, chief-expert on youth participation UBC Youth Network, Tallinn Youth Council Secretary General of SDY Estonia

HERE!

The foundation of your personal

brand

What are the key elements

of your personal brand?

Be authentic

Lean how to introduce yourself

The elevator pitch

Step 1: know yourself!

Know yourself: what from your experience

is relevant to what you hope to do now?

Know yourself: what are your strongest

skills?

Know yourself: what are your strengts and

passions, career-wise?

Know yourself: what are you pursuing now?

Know yourself: what makes you memorable

and special?

Step 2: craft your pitch!

Part 1: who are you?

Part 2: what are your major

accomplishments/passions/unique

skills?

Part 3: what do you want / where are you

going?

“Hi, I’m Natasha Brown. I’ll be receiving my BBA in Accounting in May from UT-Austin and I

interned last summer at PricewaterhouseCoopers in the Assurance

practice. I also participated in the firm’s community service project in New Orleans,

which was an incredible experience. I’m also the vice president of UT’s business fraternity.

I’m currently seeking an auditor position in the Chicago area, which is why I’m here at this

conference.”

“Hi, my name is Rob Smith. I’m currently a junior at Boston College majoring in business with a minor in Chinese language. I spent last semester in Beijing, where I studied and had a

really exciting internship with a small American marketing firm working with Beijing’s tourism

agency. I saw that your agency has added some Chinese clients lately, which is why I’m eager to

apply for one of your internships.”

Consider your body

language

Show your confidence

Develop the tools of the

trade

Show your cards

Dress for success

Mirror, mirror on the wall*

*Research by Elon University, Jayoti Das and Stephen B. DeLoach

Build a professional online image

Take a writing class

Ask for feedback

Reassess your personal

brand regularly

The Power Of Passion

10 ways to add passion to your

career

Be (authentically)

enthusiastic

Say YES more often

Find your bliss

Get rid of the should’s and shouldn’ts

Be proactive

Hang out with passionate

people

Hang out with passionate

people - online

Give back

Support others

Let’s get back into the

sandbox!

Activities I loved as a

child

How I could

include this in my life today

Meet me back here at 12:40*

*If you feel like it

So, you think you can

network?

10 Dos and Don’ts

for Building Relationships

Don’t wait until you need a network to build one

Don’t overlook the obvious

Do make sure all networking relationships are mutually

beneficial

Do become an active alumn

Do volunteer to build your network

Do join indistry assosiations

Do research before any

event

Don’t bail

Do follow up - fast

Don’t forget to say thank you

Make your life one huge

networking event!

Your Network

Social media

and you

Online branding tips

Google Yourself

E-mail impeccably

Add links to your e-mail signature

Make sure your networking profiles

are rated PG

Become an active user of

LinkedIN, Facebook,

Twitter etc.

Bring offline relationships

online

Share your status

Get some online bylines

Stay diligent about your

online presence

10 ways to be open to

opportunities and change

Do one thing every week to

advance

Cast a wide net

Get in the

know

Study the stars

Be a leader

Keep in touch

Pack Your Bags

Revisit career services

Be more than willing

to learn

Don’t be afraid

to

What will your personal brand

look like?

Thanks! gerd@gerdtarand.eu; +37256462734