person to person online fundraising

45
use online fundraising pages to make a difference Presented by Mark Sutton President, Artez Interactive US

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Webinar presented by Mark Sutton or Artez with CharityHowTo.com. This presentation shows how non-profit organizations can use person to person fundraising.

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Page 1: Person to Person Online Fundraising

How individual supporters use online fundraising

pages to make a difference

Presented by Mark SuttonPresident, Artez Interactive US

Page 2: Person to Person Online Fundraising

Individual Fundraising with Social Media

• What is social media and why is it so hot these days?

• What this means for you as a non-profit

• How to put this to work for your organization today

Page 3: Person to Person Online Fundraising
Page 4: Person to Person Online Fundraising

Grass Roots Fundraising

• Many small online donations

• More donors than ever before

• Self organized

• Ability to act upon passions

• Enabled not directed

People give to People

Page 5: Person to Person Online Fundraising

Social Media

Share

NetworkPublish

3 Aspects of Social Media

Page 6: Person to Person Online Fundraising

Social Media Publishing Tools

WIKIPEDIA

Page 7: Person to Person Online Fundraising

Web 2.0 & Social Mediayou’re not the center of the world

1.0 2.0

Page 8: Person to Person Online Fundraising

User ratings

Page 9: Person to Person Online Fundraising

Different Perspectives and Opinions

Page 10: Person to Person Online Fundraising

Blogs – The post is just the beginning

Page 11: Person to Person Online Fundraising

Breaking News Discussed not ‘Consumed’

Page 12: Person to Person Online Fundraising

User Behavior

Page 13: Person to Person Online Fundraising

User Recommendations

Page 14: Person to Person Online Fundraising

What all this means for youas a fundraiser

Page 15: Person to Person Online Fundraising

...the more they are the same

• People don’t have time

• People do better in groups

• People give to people...particularly online

• Good stories make people act!

• It’s all about “the ask”

Page 16: Person to Person Online Fundraising

Catalysts & Connectors

• Catalysts• Events

• Weddings

• Memoriam

• Natural Disasters

• Illness

• National/Global News

• Awareness Months

• “non-events”

• Connectors• Runners

• Bloggers

• Social Networkers

• Mavens & Moguls

• Personalized• Personal pictures &

videos

• Personal connections & communities

• Personal stories

• Personal reasons

• Personal passions

Page 17: Person to Person Online Fundraising

Your organization…

Page 18: Person to Person Online Fundraising

… with some key supporters

Page 19: Person to Person Online Fundraising

…each one recruiting donors…

Page 20: Person to Person Online Fundraising

A Local Event

Page 21: Person to Person Online Fundraising

Fundraiser Distribution

Page 22: Person to Person Online Fundraising

Donors Nationwide

Page 23: Person to Person Online Fundraising

Even Chickens can Fundraise Online

• It’s easier to connect to more peopleonline and easier to ask online

• Average number of online friends people are connected to = 164

• How long does it take tomake 164 phone calls?

Page 24: Person to Person Online Fundraising

~30% of emails sent are answered with a donation

Harp’s Fundraising~8,000 + Raised - Over 120 donations - How’d he do it?

Very simply, Harp made the asks• He deliberately compiled

an email list…• Asked everyone…• Asked them again…• It worked, no huge gifts,

pure diligence, passion and commitment

Page 25: Person to Person Online Fundraising

Not all digital fundraisers are equal

• 80% of funds will be found by 20% of the people

• Identify them early

• Treat them differently

Page 26: Person to Person Online Fundraising

Find your ‘sneezers’

• Epidemics teach us that disease is spread unevenly

• Some individuals are particularly contagious, named ‘sneezers’

• What if instead of a ‘sneeze’ the action is an ‘ask’

Page 27: Person to Person Online Fundraising

2008 2009 % Chg.

# Fundraisers Registered 381 606 +50%

# Teams 28 42 +50%

$ e-Gifts (Average) $507,365 ($152) $1,221,750 ($152) +63%

# e-Gifts 3,961 9,676 +64%

# Participants with 1+ online sponsors

263 457 +74%

Average # of e-Gifts / Fundraiser

14.8 20.9 +41%

Ave $ e-Gifts / Fundraiser $1,942 $3,668 +89%

Top 10 Fundraisers $278,082 $452,112 +63%

Case Study: Sneezer Metrics

Page 28: Person to Person Online Fundraising

Sneezers surprise you

£ 1 millionSwam the English channel

Page 29: Person to Person Online Fundraising
Page 30: Person to Person Online Fundraising

Board Member Fundraising

Page 31: Person to Person Online Fundraising

Your Community’s Sensibilities

Page 32: Person to Person Online Fundraising

Appealing to communities

Family and close friends

Other friends/Co-workers

Acquaintancespeople from the past or far away

Broader Community

Page 33: Person to Person Online Fundraising

Appealing to broader communities

Broader Community

• Social networks

• Blogs• Mass media

Some supporters will have access to powerful communities

Page 34: Person to Person Online Fundraising

Blogger – Case Study

Blog Based Fundraiser• Over $85,000 in 3 weeks• Online community• >1,700 donors• >700 blogs linked to

Pim's fundraising page

Funds Raised By Year

$-

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

2003 2004 2005 2006 2007

My personal message: Every year, Food Bloggers from all over the world join together for a fundraising campaign.  We call it 'Menu for Hope'.  Last year, we raised $60,925.12 for the UN World Food Programme.

This year Menu for Hope 4 again raises funds to support the WFP.  Specifically, the amount we raise will go to support the school lunch program in Lesotho, Africa….

Page 35: Person to Person Online Fundraising

Awareness Month Example

Page 36: Person to Person Online Fundraising

People & Projects

Page 37: Person to Person Online Fundraising

Pages for “people” in your community

Page 38: Person to Person Online Fundraising

Non-Profits of any size• Annual Budget of

<$50k

• Raised >$11k online

Page 39: Person to Person Online Fundraising

What all this means for youas a fundraiser

Page 40: Person to Person Online Fundraising

How to put this to work for you today

• Embrace grass roots fundraising• What does it mean to your organization?• Get out of the way…

• Invite people to support you• Web site, news letters, programs

• Identify the social fundraisers• Who has a blog, FB page, runners

• Share examples with your supporters

Page 41: Person to Person Online Fundraising

Test, measure and adjust.Test, measure and adjust.

Test, measure and adjust.

Figure out the formula for your organization

Page 42: Person to Person Online Fundraising

Tip:

Set Realistic

Targets

Page 43: Person to Person Online Fundraising

It is NOT about the

TECHNOLOGY.

Page 44: Person to Person Online Fundraising

It is aboutTECHNOLOGY

letting your supporters tell your

STORIES.

Page 45: Person to Person Online Fundraising

Thank you!

Mark SuttonPresident, Artez US

[email protected]

Twitter: @marksutton

www.artez.com