perry goldstein portfolio
TRANSCRIPT
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Perry Goldstein PortfolioRetail Co-marketing
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Perry GoldsteinPersonal Profile
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Work ExperienceExtensive experience in direct marketing to the consumer23 years at Panasonic in consumer marketing
Developed and managed Co-marketing concept from inceptionEngineered Panasonic entry into foreign language markets, including
Spanish, Vietnamese, Chinese, Japanese, Armenian, and KoreanManaged feature film product placementDeveloped and executed feature film co-marketing promotionsManaged national mobile tour consisting of 4 trucks, 2000+ event daysManaged western U.S. corporate contributions for Panasonic
Worked with nonprofit community groups, community leaders, and government officials
Executed sponsorships with major sports organizations, venues, and athletes
EducationCalifornia State University, Long Beach, Bachelor of Arts
Communications, radio, TV,film
Resume…At A Glance
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Recommendations
“I’ve worked with Perry on many projects over the last 10 years at Panasonic. He is a passionate, creative, and talented professional who understands the Consumer Electronics channel and who knows how to create winning and successful local channel partner programs. He has developed many local marketing programs that are considered benchmarks for future promotions.”Carol DiStaulo, Media Director Panasonic Corp. of North America
Perry and I worked together on corporate citizenship activities for Panasonic Corporation of North America. His work developing relationships with community leaders and local government was an important part of Panasonic’s overall government and public affairs outreach efforts. His many connections to the community, his keen interest in local issues, and his willingness to be a strong advocate enabled him to work successfully with local politicians and ably represent Panasonic in the public arena.
Mary Alexander, former Director of Government Relations, Panasonic Corp. of. North America
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New Product IntroductionLumix Digital Camera Introduction
Bruce Dale on “Good Things Utah” ABC TV Salt Lake City
Seminar at Abt Electronics, Chicago
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Messaging
•Execute multimedia campaigns•Tie in corporate brand message with retail ads•Work with local TV, newspaper and radio stations to support events
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Brand Integration at RetailRetail ads using corporate theme
Panasonic corporate adCreating synergy at retailRetail print ad
Abt Electronics Chicago, IL
amazon.comOn line ad
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Web Marketing
National print ad
Front page on Panasonic web site
Special landing page for retailer hot links Retailer landing page
ESPN Radio web site promotion
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Web MarketingAsset Syndication
Active Product Tours
Retail web site brand showcase managementSite activity reports
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Print Ads
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Floor Displays
Network solutions display
Shaver displayDigital camera display
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Radio
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Television
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Indoor/Outdoor Signage
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Direct Mail
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Experiential Marketing
•Execution of corporate sponsorships with retail partners•Create interesting activities to engage the consumer•Integrate product demonstration into activity
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•4 Trucks nationwide• 18 month tour•Over 1000 event days•Retail and off site placement
Mobile Marketing
2008 Event Marketing Magazine “Best Mobile Tour Of The Year”
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Sponsorships Executed
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Corporate Sponsorship ExecutionSan Francisco Giants
Father’s Day Shaver Promotion at Fry’s Electronics“Shave your head with Jerome Williams, S.F. Giants pitcher”
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Corporate Sponsorship Execution
Olympics
•Placement of Olympic themed ads with Channel Partners•Execution of Olympic themed field activities•Celebrity autograph appearance with Mark Spitz Nine time Gold medalist
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Corporate Sponsorship Execution Major League Soccer
MLS player appearance
Soccer movies on plasma TV
Camera demo and photo op
Soccer video game contest on plasma TV
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•Free movie tickets with product purchase•Special Private Showings for Fry’s customers•End cap and special store displays to promote offer
Feature Film Marketing Retail
Execution
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Feature Film Marketing Integration of product placement and retail
execution
•Actual car from movie with Panasonic electronics inside•7 city tour at retail locations
Private showing of film as Gift-With-Purchase
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Kick The Ball In The Penguin’s LegsWin A Prize
Soccer obstacle coursePhoto Op
On-Site Event Activities Guaranteed To
Draw A Crowd
Radio Remote
Celebrity Autograph appearance
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Trade Shows
•Design and execute trade shows•From concept creation to cleanup •Industry only and general public
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•Universal Studios theme park lot•February, 2001 line show•Executed Universal sponsorship•Used actual movie props to display products
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•Movie Props•“The Grinch”•“The Flintstones”•“The Mummy Returns”
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Ethnic/Foreign Language Specialty Marketing
•Spanish•Chinese•Japanese•Vietnamese•Korean•Armenian
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•“Town Hall Meeting”•Digital TV transition
•Over 500 attendees•Hosted by Univision TV personality•TV coverage•Panasonic store specials•Informative event on digital transition
Spanish Language Market
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Spanish Language Market
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Iron Chef– Chief Morimoto endorsing
Panasonic appliances
Japanese Language Market
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Chinese Language Market
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Community Grassroots Activities
•Corporate contributions activities•Work closely with community nonprofit organizations and government
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The Special Olympics Summer Games City Of Hope donation
March of Dimes Walk America team leader
Magic Johnson Kids day
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Feature Film Product
Placement
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