Expand your business, BROadEn yourknowledge, STREnGTHEn your talent!E x c l u s i v E l y f o r p E r m a n E n t m a k E - u p p r o f E s s i o n a l s

W O R L D C O N F E R E N C E

PERMANENT MAKE-UP

THE wORld’S fiRST plaTfORm fOR pERmanEnT makE-up

OctOber 12-13, AmsterdAm, the NetherlANds

The Permanent Make-Up World Conference, the world’s first platform for permanent

make-up! This new event will provide a tremendous incentive for the development of

every permanent make-up professional and is guaranteed to spark their enthusiasm.

During the two-day event, you will be able to choose from a wide range of interesting

sector-related themes.

Your development as a professional is important for the success of your business. The

World Conference will offer you the opportunity to learn the newest techniques, to find

out about the latest developments in the sector and to network with other professionals.

Leading experts will give presentations on no fewer than 29 themes from which you

can choose and compile your own personalised conference programme with topics that

interest you.

W O R L D C O N F E R E N C E

PERMANENT MAKE-UP

daTE, TimE and placE

The Permanent Make-Up World Conference is being organised at the Park

Hotel in Amsterdam. The Park Hotel is situated in the heart of

Amsterdam, with a large number of restaurants, places of entertainment

and hotels in the immediate vicinity.

date: October 12-13, 2012

Agenda: Friday, October 12th from 12:00 - 6:00 p.m.

Followed by Meet & Greet network drinks until 19.30 p.m.

Saturday, 13 October from 9:00-5:00 p.m.

Followed by the World Conference Gala Dinner from 7:30-10:00 p.m.

Location:Park Hotel Amsterdam

Stadhouderskade 25

1071 ZD Amsterdam

The Netherlands

daTE, TimE and placE

The Permanent Make-Up World Conference – don’t miss out!

The World Conference is being organised for all national and

international permanent make-up professionals. It does not matter

if you work alone or in a team: our goal is to strengthen your talent,

broaden your knowledge and expand your business irrespective of the

brand you work with.

certificate After the Permanent Make-Up World Conference has ended, you will

receive a certificate of participation that will prove to your customers

that you know all about the latest developments and techniques. The

certificate will enhance your professionalism and dependability as a

permanent make-up specialist and will persuade potential customers

to choose you more readily!

dOn’T miSS OuT!

Permanent make-up has a great many possibilities and disciplines. During the World Conference,

widely ranging themes will be presented in 45-minute sessions. As a participant, you will be able to

choose to attend up to 12 presentations on various sector-related themes and compile your own

conference programme of subjects that interest you!

Note: For the latest updates, please check the programme on our website, www.pmuworldconference.com.

pRESEnTaTiOnS & dEmOnSTRaTiOnS

Presentation 1 the effects of pigments in the skin

A complete overview of permanent make-up and medical pigmentation technology. You will

learn exactly what the pigmented parts of the skin do in relation to the different layers of the

skin. The safety of pigments will also be discussed and what the risks of lower quality pigments

are. A very valuable presentation for permanent make-up specialists to learn everything there

is to know about the functionality of the skin and the effect of pigmentation.

Presentation 2 Applied cosmetology for permanent make-up

Many aspects of cosmetology are important for permanent make-up. Face shapes, the

position of the eyes, the shape of the lips, the positioning of the eyebrows are but a few

of these aspects. In order to apply perfect permanent make-up it is important to measure

accurately, to determine shape and to make corrections. This presentation will teach you all

about applied cosmetology for permanent make-up on the eyebrows, eyes and lips.

Presentation 3 the success story of Karen betts

Karen Betts from the UK is one of the leading specialists for permanent make-up. She is

well-known throughout the country and makes regular TV appearances in the UK. In her

presentation, Karen explains how she ended up in the world of permanent make-up and how

she has built up her business over the years. In addition, she will explain how she managed to

get national attention and what her vision for the future of permanent make-up is.

Presentation 4 marketing & sales for permanent cosmetics

As a permanent make-up professional you know how to achieve the most beautiful creations.

But do your potential clients also know that you are a professional, and can clients find you?

In the Marketing and Sales presentation you will learn how you can use the various marketing

tools to increase your reputation as a permanent make-up professional and how you can

attract more clients. In addition, you will be given tips on how you can extend your work area

and turnover by offering your services to other salons.

Presentation 5 Needles and techniques

As a permanent make-up specialist you will often use needle configurations which you are

used to. However, there are many different needle configurations and techniques which you

have probably never worked with. In this presentation you will be given a broad overview of

all the different needle configurations, the techniques which these configurations can be used

for and their application for permanent make-up. A particularly interesting lecture to inspire

you to apply even more beautiful permanent make-up.

The Conference Speakers are internationally renowned experts in the field of

permanent make-up, plastic surgery and beauty. Big names like Terri Folker (USA),

Karen Betts (UK), Wayne Shi (China) and many other speakers are pleased to convey

their knowledge to you. For more information on the speakers, please visit our website

www.pmuworldconference.com.

Presentation 6 the Art of brows: From Garbo to GaGa

The importance of good eyebrows is the central theme of this presentation. We will take a step

back in time and discuss the development and the history of eyebrows through the years: what

trends have there been, what are the current trends? But also: how do you follow trends with

permanent make-up? How do you choose the right position and eyebrow shape for a face?

How do you select the right pigment colour and which technique to use?

Presentation 7 Permanent make-up & cancer

During this presentation you will learn about what PMU can mean for cancer patients, how you

can best camouflage scars, how you can recognise cancer tissue and what you can improve

using PMU following reconstructive surgery. As a result of chemotherapy, a patient can lose

eyebrows and eyelashes, but through timely anticipation, you can make the difficult period much

more bearable for the patient.

Presentation 8 how to enter the medical market

Alongside the cosmetic uses for permanent make-up, permanent make-up is also particularly

suitable for medical purposes. Not only for breast reconstructions, but also for the treatment

of scars or correcting schisis (cleft lip). This presentation outlines which steps you can take

to move into medical pigmentation, either to work in hospitals or through referrals from the

hospital to you, the permanent make-up specialist.

Presentation 9 Photography: how to make the perfect portfolio

A picture is worth a thousand words: before a client decides to have permanent make-up

applied, she first wants to see the permanent make-up specialist’s work. It is important to

have a good portfolio with before and after photos and clear photos on your website. During

the presentation you will learn what you need to consider when taking photos, how to take

good photos and tips & tricks for lighting, distance and camera focus. In addition, this will

cover editing photos and how to create a beautiful portfolio.

Presentation 10 the perfect eyebrow

The most beautiful eyebrows are the most natural ones, the unaltered eyebrows that make

every woman look unique, young and beautiful. This presentation teaches measuring, drawing

and other approaches to successfully create the perfect brows. Precise methods of corrective

and other advanced enhancement techniques increase your customer satisfaction and profits,

with valuable information about facial zones, face shapes and eyebrow analysis.

Presentation 11 Permanent make-up for men

The time for only women wanting to look good is long gone. Men want to look good too and

permanent make-up can help with that. In this presentation the difference between permanent

make-up for men and women is explained, which treatments you can provide for men, men’s

eyebrows, enhancing the look and pigmentation of bald patches in beard growth. You will also

be given an overview of what you definitely must not do with permanent make-up for men.

Presentation 12 breast reconstruction and permanent make-up

This presentation will discuss the facts and figures relating to breast cancer. Which methods

are available for breast reconstruction and when is each method used. Following breast

reconstruction the patient will have breasts, but often without any areola. There will then follow

a discussion regarding how permanent make-up can be applied to complete the breast and an

explanation as to how a new areola can be created, for example.

Presentation 13 colour correct

Permanent make-up is safe and very little can go wrong. But it is still possible to have clients in

your practice that are not completely satisfied with their permanent make-up, which means

a correction needs to be carried out. In the Color Correct presentation you will be given

an explanation as to how you can remove the pigment from the skin, how you can solve

problems and which permanent make-up you can and can’t remove.

Presentation 14 Plastic surgery and permanent make-up

Following this presentation you will know how permanent make-up can compliment plastic

surgery, how you can camouflage plastic surgery scars, what is possible to achieve with

permanent make-up before or after surgery and you will learn to assess the consequences of

plastic surgery on permanent make-up that has already been applied. Permanent make-up can be

a fantastic supplement to plastic or reconstructive surgery.

Presentation 15 Fillers & botuline toxine (botox)

The aim of permanent make-up is to enhance natural beauty. There are also other methods

for improving the way you look, such as injecting Botox or fillers. This presentation will explain

the difference between Botox and fillers, what both methods can and can’t do, and what you

should be aware of when applying permanent make-up on clients who also have or would like

to have cosmetic injections.

demonstration 1 Asian Art of brows

Alongside permanent make-up it is also possible to apply hair stroke eyebrows using razor

blades. Wayne Shi from China is the leading expert for the razor blade technique. In the

demonstration you can see for yourself how this technique is carried out and what results

you can achieve with the razor blade technique.

demonstration 2 Areola Pigmentation

The pigmentation of the areola following breast reconstruction is the finishing touch that

helps the patient to feel completely whole again. The areola is applied using a 3-dimensional

technique which makes the new areola look extremely natural.

demonstration 3 hair stroke 3d

You can create the most beautiful eyebrows with the hair stroke technique, where each

individual hair is pigmented in the skin. By working with different pigment tints it is almost

impossible to distinguish the pigmented eyebrow from a real eyebrow.

demonstration 4 Advanced eyeliner

A designer eyeliner is much more advanced than a regular eyeliner. This can be combined

with working in duo-tone with 2 colours or by shading to create a smokey eyeliner.

demonstration 5 Permanent make-up for men

Permanent make-up for men has to fulfil different requirements. In this demonstration you

can see how a man’s eyes can be made more expressive in a very natural way and how

eyebrows can be made fuller, without the outside world noticing that it is permanent make-

up.

demonstration 6 shaded lip liner

Lip liner is completely back in fashion again. Today lip definition is increased using a very

subtle liner which is then blended softly into the lip area. This treatment is carried out using

a 3-point sloped needle.

Presentation 16 colour theory and mixing pigments

Choosing the right colour for your client is not always simple. The colour of the hair,

eyes and skin plays an important role. In addition, you have to take into account the cool

or warm undertone of the skin and select your pigment accordingly. Moreover, you can

create a custom-made colour to suit your client by mixing various pigments. What you

should look out for and how to create new colours will be clearly explained in detail.

Presentation 17 meta therapy

Meta therapy is an entirely new practice in the beauty industry. This ‘face-lift alternative’ is a

newcomer in the field of invasive treatments. The presentation will discuss the possibilities

and results offered by Meta Therapy. What does it do to the skin, how does the Meta

Therapy treatment work, how can you use this method successfully in your salon and what

are the profit margins? Sign up for this presentation if you would like to expand your business

and increase your success.

Presentation 18 hygiene in the salon

Permanent make-up is a treatment where the skin is penetrated by needles, which can

sometimes leave the skin open to infections. Moreover, the treatment can sometimes

cause bleeding, so very good work hygiene standards are particularly important to protect

yourself and your client and in order to prevent the transmission of diseases. Work hygiene

standards and an overview of blood-borne pathogens provide clarity regarding the safest

working methods.

Presentation 19 New developments

The world of permanent make-up is constantly evolving and new developments and

innovations are announced in quick succession. If you would like to be brought completely

up-to-date on the latest developments in the area of permanent make-up equipment, hand

pieces, needle cartridges and pigments, then this lecture is an absolute must.

Presentation 20 brows: the Oriental way

With oriental looks there are a number of other aspects to be considered when applying

eyebrows. The face shapes, eyes and eyebrow shapes are different to those with Western

looks. When it comes to eyebrows, Wayne Shi is the leading, most prestigious expert in

China. His unique method and insights will enrich your knowledge of eyebrows for oriental

looks.

dEmOnSTRaTiOnS

demonstration 7 hairstroke with slope needle

Pale or faded lips can be beautifully shaped once more by colouring them completely

using the full lips technique. This could be in a very natural colour, or equally in an

expressive colour. This treatment is carried out using a 5-point sloped needle.

demonstration 8 meta therapy

With Meta Therapy you can carry out skin rejuvenation, skin improvement, anti-aging and

wrinkle treatments in your salon. With this treatment the natural production of collagen

and elastine is self-stimulated by the skin and active ingredients are injected into the skin.

A unique treatment for every salon.

demonstration 9 Injections with fillers

Learn how injections with Botuline Toxine (Botox) and fillers work, in this fascinating

demonstration. See for yourself how the treatment is carried out close-up, with an

explanatory commentary from the doctor providing the treatment.

Note: For the latest updates, please check the programme on our website,

www.pmuworldconference.com

The fee for attending the two-day event is € 495 per person excluding VAT. A valuable

investment in your future and professionalism that you can easily recover with earnings

from only 2 new customers!

It includes a wide choice from no fewer than 29 interesting themes, all snacks and drinks,

the opportunity to network during the Meet & Greet network drink and a luxurious

lunch on Saturday.

Besides the interesting, instructive and fun programme, the Permanent Make-Up World

Conference will offer you the opportunity to meet professionals and experts from

different countries. All participants are invited to the Meet & Greet network drink on

Friday.

paRTicipaTiOn cOSTS

Registration in advance is compulsory. The Permanent Make-Up World Conference will offer you

the opportunity to learn the newest techniques, to find out about the latest developments in the

sector and to network with other professionals. Register quickly!

Go to www.pmuworldconference.com and make your choice from no fewer than 29 themes

presented by leading experts and compile your own conference programme.

If you would prefer to register by telephone, call +31 495 589 570

Final registration date:

You can register from May 1st- September 30th 2012

If the registration period has elapsed and you would still like to participate, please contact

info@pmuworldconference.com and we shall look into the possibilities.

REGiSTRaTiOn

Gala dinnERThe World Conference will end in style with an exclusive gala

dinner. The guest speakers at the Permanent Make-Up World

Conference will be present at the dinner and, whilst enjoying

a sumptuous five-course meal, you will be able to meet these

leading experts from all over the world. The great atmosphere,

luxury four-course meal, good company and live entertainment

will give you an unforgettable evening in Amsterdam!

Combine business and pleasure. For € 75,- you can take part

in the gala dinner on Saturday, October 13th. There are only

75 places available, so book quickly!

commencement:

7:30 – 11:00 p.m.

Additional costs:

€ 75,- p.p.

dress code:

Black tie

Registration in advance is compulsory.

Go to www.pmuworldconference.com to book a seat at the

gala dinner, or call +31 495 589 570

Booking for the gala dinner is only possible in combination with

participation in the Permanent Make-Up World Conference.

pROGRammEFriday, 12 October

12:00 p.m. 1:00 p.m. Reception

1:00 p.m. 2:00 p.m. Theme 1*

2:00 p.m. 3:00 p.m. Theme 2*

3:00 p.m. 3:30 p.m. Break

3:30 p.m. 4:30 p.m. Theme 3*

4:30 p.m. 5:15 p.m. Theme 4*

5:15 p.m. 6:00 p.m. Theme 5*

6:15 p.m. 7:30 p.m. Meet & Greet network drink

saturday, 13 October

9:00 a.m. 12:00 p.m. Theme 6*

10:00 a.m. 11:00 a.m. Theme 7*

11:00 a.m. 12:00 p.m. Theme 8*

12:00 p.m. 1:00 p.m. Lunch

1:00 p.m. 3:00 p.m. Theme 9*

2:00 p.m. 3:00 p.m. Theme 10*

3:00 p.m. 3:30 p.m. Break

3:30 p.m. 4:30 p.m. Theme 11*

4:30 p.m. 5:15 p.m. Theme 12*

7:30 p.m. 11:00 p.m. World Conference Gala Dinner

* Presentation or demonstration of your choice

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W: www.pmuworldconference.com @: info@pmuworldconference.com T: +31 495 589 570 twitter.com/pmuwc facebook.com/pmuwc

W O R L D C O N F E R E N C E

PERMANENT MAKE-UP

© copyright 2012 - The Permanent Make-up World Conference is an initiative of Nouveau Contour ®