periscope – now everybody can have their own tv (fenomem)
TRANSCRIPT
PeriscopeNow everyoNe caN have their owN tv
Trend
word image Video
Technology touches eVery part of our liVes
User generated content Blurring the Boundaries Between author and recipient
is accompanying social change
Periscope
We want to create our own stories, to be true creators. Periscope is a platform that can make this happen, where we can become a journalist or even a celebrity!
Periscopewhat, how aNd why?
a moBile app with a social nature
Periscope
Enables us to broadcast our own reality and create our own content. Presented materials are available for viewers to see for a 24 hour period. On Periscope, viewers are both followers and participants at the same time.
Periscope was introduced onto the market in 2015App was purchased by Twitter for 100 milion dolarów dollars after only a few monthsPresently, Periscope has 10 milion registered usersMost frequently used by people aged 16-34 years old (80% of users)71% materials are broadcasted by menAverage time of materials made by users of Periscope is 350 hours per dayApp is available in 25 different languages
PeriscopeiN Numbers
PeriscopeROŚNIE W SIŁĘ
Źródło: socialbakers
what does the interface look like?
Access to own broadcasts and materials promoted by Periscope (in both cases there are materials which where made during last 24 hours)
Button leading to list of most popular and favourite broadcasters
Start of video broadcastingLive broadcasts
what does the interface look like?
Current comments by participants of event/discussion
Number of people who are actually viewing the broadcast
Access to mobile technology is becoming more commonMore than 60% of people in Poland have at least one smartphone 10 million Poles are using social media via smartphoneInstant communication is changing the world – the here and now is important!We need to share our life with others and we want to be the authors of this content
Periscopewhat is the source of growiNg popularity of live-streamiNg?
Who is using periscope?
also deVelops
Periscope in Poland
Regular users are Becoming reporters
Periscope shortens the distance Between sender and receiVer
Periscope marketing use and some effectiVe case studies
what can Brands do thanks to periscope?
Periscope
Present their products – video content is much more attractivethan traditional photosShare the latest information and live broadcasts from eventsInform fans about special offers and promotionsLead interactive customer serviceLead PR in critical situations - Periscope is built for a quick andeffective response
Free flight search, one of the first, decided to prepare an action with the help of PeriscopeThe action was carried out on 5 continents and the material was broadcasted for 24 hoursThe campaign involved 21 travel bloggers who prepared the live broadcast from the various places they visited during their tripA new broadcast from each city started every hour – in total there were 24 “episodes”Each material was watched by 500 spectators and the prepared films generated 16,000 “hearts” from customers
actioN with iNflueNcers
transatlantic flights promotion
Turkish Airlines prepared an action aimed at promoting transatlantic connections and to improve the image of their company, as a brand associated with the highest travel standards and customer service.The video was filmed during a flight from Istanbul - New YorkThe presented material enabled viewers to see the various stages of flight from the eyes of the crew membersThe action earned Turkish Airlines more than 5000 followers and generated 300 000 likes.
also does it well
The manufacturer of liqueur decided on an action that was aimed at promoting their flagship product The entire material was prepared in connection with existing brand image, which the company has built on the basis of references to French culture and historyThe action had a direct relationship with the slogan “La Vie Parisienne dans la Bouteille„
The brand prepared 6 types of material, which together generated more than 55 000 likes
The brand prepared its action on Periscope in connection with the first day of summer
The campaign was designed to promote the Nestlé Drumstickice creamThe programs were broadcast from places associated with leisure time
Nestlé employed 100 people for the campaign, that supported the action on Twitter - through tweets using the hashtag #FIRSTDAYOFSUMMERPrepared films have generated 5,000 views
We invite you to contact us. We will be happy to tell you more ;) Daniel BiegajbusiNess developmeNt director
[email protected] +48 602 129 230