PERFORMING PRIVACY

HOW PRIVACY CONCERNS ARE ENACTED WITHIN CHILDREN’S INTERNET ENVIRONMENTS

Isolde SprenkelsIrma van der Ploeg

APC 09-10-2012

The DigIDeas Project

• DigIDeas: social and ethical aspects of Digital IDentities. Towards a Value Sensitive Identity Management.

• Aims– Identify and reframe social and ethical aspects of digital identities– Contribute to academic and policy debates– Aid in developing more value sensitive identity management systems

• Theoretical and Methodological framework– Social and constructivist studies of science and technology– Surveillance studies– Philosophy of technology– Discourse analysis– Actor network theory

APC 09-10-2012

Privacy, Identity, Reputation and Trust

• Context PhD project connecting to panel

• Digitized society– Interact– Communicate– Exchange

– Identity management – Digital traces– Monitoring

APC 09-10-2012

PhD Project

‘Growing pains’ in a Personal Relationship Economy. Children, Identity, and New Media in Brand – Child Relationships.

• Identity – ‘Growing pains’– Interactive, mediated, relational, dynamic

• Children and new media– Play, learn, explore, interact

• Corporations and new media– Where children are online is where one needs to be– Online presence corporations– Corporate goals– What children do and care for online is worth monitoring

APC 09-10-2012

PhD Project

• Sensitivities ‘personal relationship economy’

• Shaping children’s (consumer) identities

• Case studies– Digital marketing practices– Framing commercial literacy– Performance of privacy

ANT informed analysis of privacy concerns in the context of (children’s) internet environments

APC 09-10-2012

ANT

• Actor Network Theory– Bruno Latour, Michel Callon, Madeleine Akrich, John Law– ≠ theory– Case studies– Actors– Networks– Human & non-human

• “not to impose a priori some spurious asymmetry among human intentional action and a material world of causal relations” [Latour 2005:76]

– Material-semiotics (Callon) or sociology of associations (Latour)

APC 09-10-2012

ANT Informed Analysis of Privacy Concerns

• Conceptualization of privacy– Not unequivocal– Privacy enacted = outcome of translations and interactions of actors within

network

• Following the actors

• Example

• Multiplicity [Mol 2002] of privacy

• Why this is helpful for my research project