performance metric and project yourbenefit calculations...

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Performance metric and project benefit calculations

Marketing research and research report format

Darcy Bullock, P.E.Professor of Civil Engineering &

Joint Transportation Research Program Director

Purdue University

West Lafayette, IN

[email protected]

Your investment is having IMPACT

Research Philosophy

Research & Innovation

Implementation

Universities Business PartnersAgencies

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Engagement is Critical

District One Law Enforcement FHWA Briefing

IMI and E&B Paving Webinar Workshop with Utah

Outline

1. Message2. Past Efforts/Elevator Pitch3. New communication initiatives to

support engagement4. Series of case studies

illustrating blended communications tools.

5. Dialog

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Messages• Demonstrating implementation & return on investment is good, but demonstrating IMPACT is even more important

• IMPACT can be measured in multiple different ways

• Having a diverse portfolio of IMPACT messages is important

• It is important to have a variety of traditional and non‐traditional media to communicate IMPACT

• Posters, Pocket Portfolio, Video Abstracts, Traditional reports, informal content feed to agency PIO, carefully managed local media engagement

http://www.azdot.gov/CCPartnerships/News/NRel2959.asp

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2011 National Recognition“The return on the states’ investment in research is substantial. In just one example, a formal cost analysis in 2003 prepared for the Indiana Department of Transportation’s research program, jointly administered with Purdue University, showed benefit‐cost ratios ranging from as high as 220 to as low as 3 to 1. The average benefit‐cost ratio for nine projects, collectively, was an amazing 59:1. In 2009 a similar analyses was performed with an average benefit‐cost ratio of 32:1. But it is more than just good economics. Research, for example, is producing safer highways and construction zones for its customers and workforce, saving future maintenance expenses, developing longer lasting materials, introducing new technology and processes, developing environmentally friendly solutions, to Indiana’s waste problems, promoting economic growth, bringing on‐line faster and more economical facilities.”

Excerpted from the June 14, 2011, congressional testimony of John Halikowski (Director of Arizona DOT)

We are proud of this attribution, but it is important to back this up with direct measures of impact

Measuring Impact:One size does not fit all

Metrics include:• Mapping into Executive Staff priorities• Saving Dollars• Prioritizing Capital Program• Safety• Outcome Assessment• Extending Infrastructure Life• Leveraging University Resources• Environmental impact• National Recognition of Impact

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Elevator Speech Messages for Executive Staff• Damagewise implementation increased billings from $1.4M in 2010 to $7.1M in FY 2014 (Net increase in annual billings of 500% over 5 years)

• Three million tons of recycled pavement used in 2012

• One million tires recycled as light weight fill 2010‐2012

• Implementation of signal retiming method on one 8 mile corridor resulted in directly measured annual user cost benefits of $2.7M

• Reduction in target crashes by 45% along 100 miles centerline rumble stripes constructed in 2013‐2014.

• Paint truck utilization project estimated operational savings of 9% per mile while reducing trucks from 4 to 2 in two districts. Other four districts are implementing in 2014.

Communication and Dissemination Formats

• JTRP Technical Reports• Electronic repository (e‐Pubs)• Print on Demand• e‐Books

• Posters• Pocket Portfolios• Electronic Media: Website, Twitter, Flickr, Newsletters

• Video Abstracts• Conferences, Presentations, and Workshops

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JTRP Technical Reports

2010

2014

Professionally Typeset Reports

Reports are also available as

Print on Demand

Free Download

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http://dx.doi.org/10.5703/1288284315209 http://dx.doi.org/10.5703/12882843152014


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Increasing Technical Report Impact

E‐Books are available starting with the

2014 JTRP Report Series.

e‐Pubs includes Video Abstracts associated with JTRP Technical Reports.

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Free Download of e‐Book version of JTRP Reports

JTRP Technical Report Downloads

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1,972

21,943 28,67936,775

60,455

108,170

190,215

254,899

197,424

0

50,000

100,000

150,000

200,000

250,000

300,000

2006 2007 2008 2009 2010 2011 2012 2013 2014

900,532 total downloads as of

7/18/2014

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e‐Pubs Time Lapse VideoPresented at Purdue Trustee Meeting, May 2014

http://tinyurl.com/PUWWImpact

http://docs.lib.purdue.edu/jtrpsuppm/4/

Virtual Weigh Station QA/QC

August 10, 2000

WIM Reading 112,340Portable Scales 111,350Legal ~73,280 (short trailer)

Trooper gets an email every month with download count.

Now Deputy Commissioner also gets download email each

month

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But…not ever body we need to engage with will read our technical reports Particularly the winter ops guys

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Posters Share ImpactIndianapolis TMC

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Posters Share ImpactCrawfordsville District and Research Division

Poster Frames will be installed in all districts

this summer.

Posters Share ImpactFHWA Indiana Division

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Posters Share ImpactINDOT Central Office

Posters share impact in Indiana

Multiple Displays throughout the State are Refreshed Regularly

o INDOT Offices

o FHWA Office

o Purdue Locations

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and beyond….from West Coast

to East Coast

Wow, those posters are amazing! I made sure

that one poster is sitting on the desk of Bill

Dudley, president & CEO of the company.Pat McVicker,

Bechtel CorporationReston, VA

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POCKET PORTFOLIO CARDS

On display at Indiana Department of Transportation Central Office.

Pocket Portfolio Cards

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Sharing Impact through Electronic Media

Social Media

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Outline




5. Dialog

South Split Project Video Production

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http://youtu.be/CUWF3H_Gk_Q

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>20 Million Views

>1.4 Million Views

SOUTH SPLIT PROJECT ANNOUNCEMENT:Virginia Ave. Bridge Hits

SOUTH SPLIT PROJECT UPDATE:Virginia Ave. Steel Beam Installation

DAMAGEWISE IMPLEMENTATION:News Media Circulation

Impact of Video Abstracts is huge, but not directly quantifiable with ROI

Defined the need to the

public

Demonstrated progress to public.

Led to two Gov. Public Sector Achievement

Awards

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Damage to State Property

2010 2011 2012 2013 2014Annualized Billings $1.4 $2.4 $4.1 $4.7 $7.1

$0.0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

Dol

lars

in M

illio

ns

Annualized Billings

AnnualizedBillings

000’s in Millions

*

INDOT Annualized Billings Continue to Exceed Previous Years; thereby Improving Resources Returned to the State by Over $2.7 Million Annually.

* Does not include extraordinary $1.0mm in DSP coming from INDOT’s Traffic Management Center.

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DamageWise Reception“Pink Tag Appreciation”

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Conferences, Presentations, Workshops

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Road School Presentations on e‐Pubs

Posters are new for 2014

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Road School Presentation Downloads35,821 Total as of 7/16/2014

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1,855

4,6945,947

3,429

2,133

4,999

4,832

2,823

3,319

1,790

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2011 2012 2013 2014

2011 Road School 2012 Road School

2013 Road School 2014 Road School

SPR‐3722: Striping Truck Utilization at Crawfordsville and Greenfield

Project Period: 1/1/2013 to 12/31/2013 (completed project)

Principal Investigators: Jim Handy and Jon Padfield

Paint Striping Truck Saving Dollars

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http://alturl.com/wrok3

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Paint Truck Reception, 2/17/2014

This has huge motivational impact for future collaboration

SPR‐3528: Alternatives to Raised Pavement Markers (RPM's)

Project Period: 1/1/2011 to 1/30/2014

Principal Investigator: Darcy Bullock

Painted Rumble Stripes Executive Staff Priorities

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JTRP PROJECTPAINTED RUMBLE STRIPESNow part of the 2013 INDOT Goals

IMPLEMENTATION RECOGNITIONPeer Exchange with MI/INDOT ES was critical for advancing

https://www.youtube.com/watch?v=bpuJgTDAIg8

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SPR‐2857: Tire Shred Backfill in MSE Walls and Embankment

Principal Investigators: Monica Prezzi and Rodrigo Salgado

Recycled Tires Environmental Impact

RECYCLE TIRES AS EMBANKMENT FILLTire shred‐soil mixture backfill is a low‐cost material used in construction projects and provides several advantages over traditional backfill materials:

1. Good drainage2. High shear strength3. Low compacted unit weight 4. Low lateral pressure exerted on retaining structures

It can also be used to shore up slopes prone to landslides and as a backfill behind retaining walls.

Governor’s Public Service Achievement Award

1 MILLIONTIRES FROM2010 - 2012

COSTSREDUCTION

LANDFILLINGMATERIALSPROJECTS

OF

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SPR‐2143: Use of Reclaimed Asphalt Pavement (RAP) Under

Superpave Specifications

SPR‐3018: Evaluation of Reclaimed Asphalt Pavement for

Surface Mixtures

Principal Investigator: Rebecca McDaniel

RAP: Reclaimed Asphalt Pavement

Environmental Impact

RECYCLING MILLED PAVEMENT

Reclaimed asphalt pavement (RAP) is an attractivereplacement for a portion of the virgin aggregatesand asphalt liquid. Incorporating milled pavementalso reduces the need for disposal of the asphaltthat contains valuable aggregate and asphalt. JTRP’sparticipation in a regional, multi‐state researcheffort led to new specifications that becameeffective in 2010. Of more than 3 MILLION TONS ofhot‐mixed asphalt placed in 2012, INDOT used over600,000 TONS of recycled asphalt pavement.

The projected cost savings for INDOT is

in contract costs annually.

$10-15 million

TONSOF RECYCLED

ASPHALT PAVEMENTIN 2012

20%OF HMA

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SPR‐3223: Long‐Term Behavior of Integral Abutment Bridges


Principal Investigator: Robert Frosch

Integral Abutment Safety

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Business Owner Comments

This research is one of the most significant projects that I have been a part of in my years at INDOT. We can now easily and with little effort build our way out of seismic risk as we replace older structures. The integral structures will remain in place for an extended period of time by getting rid of the joints. Large structures may have joints but the joint is located off of the bridge. Randy Strain, December 2012

SPR‐3531: Traffic Operation Mobility Measures


SPR‐3821: Real Time Traffic Mobility Measures


Principal Investigator: Darcy Bullock

MobilityPrioritizing

Capital Program and Safety

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We invest a lot of

resources counting traffic to

model system performance

Challenge

JTRP/INDOT Executive Staff/PU Library

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Ohio DOT Peer Exchange(Mobility 2012)

0

300

600

900

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2100

2400

2700

262.2

261.3

259.7

255.9

247.5

234.7

230.2

205.5

196.5

188.5

175.7

169.2

150.2

142.3

139.2

133.7

129.6

124.9

123.8

119.3

116.5

115.4

113.6

113.1

111.7

111.0

109.8

106.7

101.6

95.2

83.8

76.4

64.3

55.9

41.6

34.1

24.1

16.4

8.0

5.3

2.9

2.2

1.3

0.8

0.5

0.0

Mile Distance from Ken

tucky State Line

Exit 123: I‐465

Exit 106: I‐465

Exit 6: I‐265

Exit 253: US 30 (Merrillville)

Exit 230: SR 10 (Roselawn)

Exit 201: US 24 (Remington)

Exit 140: SR 32 (Lebanon)

Exit 90: SR 44 (Franklin)

Exit 68: SR 46 (Columbus)

Exit 50: US 50 (Seymour)

Exit 29: SR 56 (Scottsburg)

KY State Line

Exit 172: SR 26 (Lafayette)

Exit 110: I‐70

Exit 112: I‐70

Hours of Speed < 45 mph

Exit 259: I‐80/94 DEC

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Hours of Segment Speed < 45mph, by month

Almost 2600 hrs in a year

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94 near Chicago

I‐65 Near Indy

465

Congestion Hours: All Indiana Interstates [90 Million Records]

Applications of Mobility DataWinter Weather Impact

January 2014 Performance

I‐69 Winter Ops Video

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0

500

1000

1500

2000

2500

JAN '11

JAN '12

JAN '13

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FEB '11

FEB '12

FEB '13

MAR '11

MAR '12

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APR '11

APR '12

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MAY '11

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MAY '13

JUN '11

JUN '12

JUN '13

JUL '11

JUL '12

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AUG '11

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SEP '11

SEP '12

SEP '13

OCT '11

OCT '12

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Delay F

I‐465 I‐94 I‐69 I‐70 I‐65 I‐74 I‐64

Jan 2014 Summary2011, 2012, 2013, Jan. 2014

0

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Distance W

eighted Congestion Hours

I‐465 I‐94 I‐69 I‐70 I‐65 I‐74 I‐64

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JAN '11

JAN '12

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APR '12

APR '13

MAY '11

MAY '12

MAY '13

JUN '11

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JUL '11

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OCT '11

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Congestion Hours

I‐465 I‐94 I‐69 I‐70 I‐65 I‐74 I‐64

Congestion Hours

Distance Weighted Congestion Hours

Delay F

“The Future of Surface Transportation”Congressional Testimony, June 18, 2014

Troy WoodruffChief of Staff

Indiana Department of Transportation

National Impact:Testimony highlighted INDOT and JTRP collaboration in areas of Mobility and Traffic Operations

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Outline




5. Dialog

Performance metric and project benefit calculations

Marketing research and research report format

Darcy Bullock, P.E.Professor of Civil Engineering &

Joint Transportation Research Program Director

Purdue University

West Lafayette, IN

[email protected]

Your investment is having IMPACT

performance metric and project yourbenefit calculations...

Documents