performance marketing awards 2014
DESCRIPTION
ÂTRANSCRIPT
HOSTED BY IN ASSOCIATION WITH
“It seems like only yesterday that we last celebrated the performance marketing industry’s successes.”In reality, time had flown by and we found ourselves in the Grosvenor’s Great Room once again, celebrating another incredibly healthy 12 months of achievements and creativity in Performance.
Winning a Performance Marketing Award in today’s environment really is an honour. A high level of competition from stakeholders old and new has seen the industry revel in technology advances that are enabling more budgets to be aligned to the performance channel.
In the words of one of this year’s prestigious judges, “It is far more difficult to win a Performance Marketing Award now than it was four years ago.”
Speaking of the judges, these industry veterans deserve my thanks and indeed, gratitude. It takes a lot of time and patience to review, assess and offer the high standard of critique that the Performance Marketing Awards strives for.
This year’s judging day showcased a significant level of excitement towards the evolution of the performance marketing industry and the importance of delivering value, ever present in all those shortlisted entries.
I would like to offer my warmest of thanks to our co sponsors this year, Webgains, and to our supporting sponsors for joining us in 2014.
Finally, all that there is left for me to do is say congratulations to all the companies and individuals who were shortlisted, highly commended and whom received a Performance Marketing Award. I am certain this book of the night accurately demonstrates the creativity of an entire industry.
––
Sarah Parsonage Managing Director PerformanceIN
Hal C
rutten
den
Ho
st of tH
e Perfo
rman
Ce marketin
g aw
ards 2014
Hal Cruttenden is a seasoned comedian, actor and writer. His credits stretch from Eastenders and The Madness of King George all the way to Comedy Rocks and The Rob Brydon Show.
Hal is unashamedly suburban, by his own admission teetering on the edge of a mid-life crisis.
According to The Scotsman ‘he takes the personal and the ridiculous, and whizzes them into a delicious comedy smoothie that’s sweet with a hint of sharpness.’ His camp delivery belies his status as a married man and a father, all of which is on show when it comes to patio furniture and one-upmanship with the neighbours.
Hal has appeared on Michael McIntyre’s Comedy Roadshow, The Omid Djalili Show and John Bishop’s Only Joking. He’s toured with Brydon and Sean Lock, popped up in Kavanagh QC and Mrs Dalloway, and performed stand-up almost everywhere from Belgium to Bahrain – winning rave reviews at Montreal’s Just For Laughs.
It seems that it is barely five minutes since we were here last year, celebrating the best of 2012. While the year moves quickly, there has been no shortage of developments in the last twelve months. Looking back on 2013, the maturation and progression of the industry is clear and it is a delight to be co-sponsoring an event which is all about giving the industry the recognition it deserves.
As much as it is about appreciation of the industry as a whole, the Performance Marketing Awards is also about recognition of the individual achievements and developments which have taken place over the last year. Performance marketing has always been an inherently progressive field, but that is
not a trait we should take for granted; it is only through ensuring we make a space for innovation and experimentation that we can continue to drive the industry forward for all stakeholders and deliver the meaningful results we know are possible.
Ultimately, though, tonight is about celebration; after a year of hard work, now is the time to let our hair down, catch up with our industry partners, and celebrate the best that the industry has to offer.
To cut a long story short, have fun tonight, you deserve it!
––
The Webgains Team
FrOm Our SpONSOr
pANEL2014
Every year we invite a select number of hand-picked judges to identify the entries that are a cut above the rest. This year, 16 candidates did just that.
CLAuDIO ANNICCHIArICO
Fiat
Head of Digital, CRM & Data
JONATHAN BEESTON
Adobe
Director, New Product Innovation
DAN BuNYAN
pwC
PwC Strategy – Manager
HugH DurkIN
PMD Emerging Partnerships Lead EMEA
DArrEN gOLDIE
Havas media
Chief Development Officer & Managing Partner
LEO HArrISON
Squawka
Co-founder
rICHArD HArTIgAN
Industry Manager
rICHIE JONES
park resorts
Sales & Marketing Director (CMO)
CArOLINE muLvIHILL
BT
Head of Affiliates BT Consumer Division
JON mYErS
marin Software
Commercial Director – EMEA
JASON NOrrIS
LOvEFiLm
Amazon Partnership Manager
JOSIE SHAH
Hotels.com
Director, Partner Marketing
rOSS SLEIgHT
Somo
Chief Strategy Officer
mICHAEL STECkLEr
Criteo
EVP, Global Business Operations
JErEmY WAITE
Adobe
Head of Social Strategy EMEA
CIAN WEErESINgHE
The guardian
Head of Growth Hacking
WINNErS
HIGHLY COMMENDEDYieldify
SHORTLISTED ENTRIES
MediaVest with FeedSpark for CreditCardvuOutbrainSkimlinks EditorSociomantic LabsVe – Neilson Online Abandonment ConversionYieldify
THIrD-pArTYpErFOrmANCE mArkETINgINNOvATION
“...a depth of insight... that has never before been available as a sole offering.”
Over the course of 2013, Mediavest, in collaboration with Feedspark, worked to develop a highly innovative tool that enabled finance advertisers across the performance marketing industry to monitor in real time, and in extensive detail, the credit card market in the UK.
CreditCardvu was launched. It provided advertisers and their agencies with a depth of insight into ranking, rate change monitoring, competitor analysis, market price trends and compliance monitoring that has never before been available as a sole offering.
Judges noted the complexity of today’s UK credit card market and the commercial need for a product such as CreditCardvu, commending the impressive use of Feedspark’s technology in order to collate a wealth of data, which was then fully churned into a tailored offering for each advertiser.
mediavest with FeedSpark for CreditCardvu
HIGHLY COMMENDED7thingsmedia with Furniture Village
SHORTLISTED ENTRIES
7thingsmedia with Furniture VillageCarat for Clydesdale BankNet Media Planet The Power of Now: TV-OnlineOmnicom Media Group with Hewlett PackardPerformics for RBS GroupTrend Micro and DigitasLBitwentysix digital for DamartViking in conjunction with Summit & Tradedoubler
BEST AgENCY-LEDpErFOrmANCE mArkETINg CAmpAIgN
“Net media planet used real-time paid search strategies that were deemed ahead of the curve by judges”
With on-demand TV viewing increasing at pace, traditional TV advertising with paid search through the use of media schedules no longer works effectively. Net Media Planet created a brand new technology solution that intelligently combined TV advertising with paid search to overcome this emerging business challenge for its client, Superdrug.
Monitoring live on-site user engagement as viewers watched TV, Net Media Planet responded instantly through paid search - capturing real-time increases in product demand from TV advertising.
In response to new business challenges, Net Media Planet used real-time paid search strategies that were deemed ahead of the curve by judges.
NEWAUDIENCESMASSIVESCALE
On Twitter @Content_Click
Online ContentClick.com
On the Phone 01225 430 090
On Email [email protected]
We enable brands to join relevant
conversations and generate targeted traffic on a pay-per-click basis.
Get in touch to scale your audience today.
Net media planet The Power of Now: TV-Online
HIGHLY COMMENDEDVoucherCodes.co.uk with The Body Shop
SHORTLISTED ENTRIES
7thingsmedia with Liberty Londonaffilinet with Thomas Cook GroupChalk Social with Warehouse Style Me If You CaniProspect for GM & VauxhallmyThings for Shop DirectNext Jump & Hotels.comTradedoubler & Tesco.com for the Hudl CampaignVoucherCodes.co.uk with The Body Shop
BEST BrAND ENgAgEmENT CAmpAIgN
“...delivering the best of what branding, engagement and direct response can offer in a single campaign”
myThings worked with Shop Direct digital department store brands Very.co.uk and Littlewoods to create a retargeted video advertising campaign in which the actual video was personalised in real time.
By combining programmatic video ad optimisation, smart use of targeting and personalisation data a truly innovative brand engagement campaign was created that showcased impressive incremental ROI.
Judges commended the impressive campaign, delivering the best of what branding, engagement and direct response can offer in a single campaign whilst tying into Shop Direct’s cross-channel marketing activities.
myThings for Shop Direct
O2 would like to congratulate all of the nominees and winners at the Performance Marketing Awards, 2014
BEST mOBILE mArkETINg CAmpAIgN
HIGHLY COMMENDEDSomo and Very.co.uk Christmas Campaign
SHORTLISTED ENTRIES
Domino’s & Affiliate WindowmyThings for Littlewoods.comSomo and Very.co.uk Christmas CampaignTopCashback, Mobile and Snap & SaveTradedoubler & The Body Shop
“...Tradedoubler & The Body Shop worked to deliver a seamless experience between all customer touch points”
Throughout 2013, Tradedoubler and The Body Shop succeeded in developing a mature integrated and truly omnichannel programme. Not only joining up desktop, mobile and in-store sales channels, but also harnessed mobile digital wallet technology Passbook.
With customer experience and brand interaction at front of mind, Tradedoubler & The Body Shop worked to deliver a seamless experience between all customer touch points alongside a smart marketing plan that was fully adapted based on context and device type to maximise the impact of sales and marketing efforts.
Judges commended the impressive figures around in-store footfall within a well executed mobile marketing campaign.
Tradedoubler & The Body Shop
HIGHLY COMMENDEDaffilinet with Tesco Kitchens
SHORTLISTED ENTRIES
affilinet with Tesco KitchensDiscountvouchers in conjunction with LivingSocialtwentysix digital for BrighthouseVe – Three Pre-Submit Re-Engagement CampaignVizeum and MalibuVoucherCodes.co.uk Black Friday Campaign
BEST EmAIL mArkETINg CAmpAIgN
“...impressed by an increase in engagement levels that far exceeded industry averages.”
Malibu teamed up with Vizeum to develop a digital strategy to support and promote the Malibutique, a pop-up boutique and cocktail bar that recreates the ‘getting ready moment’ before a night out.
Data about Malibu and partner products gathered at the event was fed directly into the email database and attendees received entirely personalised emails post event, specific to these preferences. All of the data was captured and acted upon in real time and rules were setup in advance to ensure campaigns were relevant to the user’s experience.
By sharing meaningful and relevant messages, event attendees recruited new visitors to the Malibu website, social and partner pages. Malibu acquired a robust database, with judges impressed by an increase in engagement levels that far exceeded industry averages.
vizeum and malibu
performancein.com
INside performance Advertising
NEWSFEATurES
CASE STuDIES OpINIONSrEpOrTS
AFFILIATEANALYTICS
DISpLAY EmAIL
LEAD gENErATIONmOBILESEArCHSOCIAL
HIGHLY COMMENDEDvouchercloud – Ocado: Checkout our success
SHORTLISTED ENTRIES
Convertr MediaFitness First & Affiliate WindowMindshare AutomotiveMindshare with BPvouchercloud – Ocado: Checkout our successYieldify with M&co
BEST LEAD gENErATION CAmpAIgN
“...drive a consistent pipeline of high quality data, delivered quickly into Fiat group’s lead management process.”
The Fiat Group utilised Convertr technology to streamline the process of acquiring and delivering real time leads, direct to their dealer network.
Convertr technology allowed Fiat Group to set out their own quality assurance scoring dependant on the brand and model of the car. Alongside this they used unique algorithms to match relevant and strongly performing publishers to each car brand and model. The result was a level of lead verification in line with the key customisable acquisition metric, with leads delivered in real time straight to Fiat’s nearest dealer.
Judges were impressed with the Convertr platforms’ ability to drive a consistent pipeline of high-quality data, delivered quickly into Fiat Group’s lead management process, alongside success in blending the group’s online and offline lead processes.
lola
gr
ov
eD
EM
AN
D.
DE
LI
VE
RE
D
We value your [email protected]
Convertr media
HIGHLY COMMENDED7thingsmedia
SHORTLISTED ENTRIES
7thingsmediaHavas Media GroupNeo@OgilvyOptimus Performance MarketingR.O.EYEStream:20United Digital Group
BEST AgENCY
“...r.O.EYE showcased a significant rate of both client retention and new client wins”
R.O.EYE has been named winners of the hotly contested Best Agency category.
R.O.EYE remains heavily involved in all aspects of the performance marketing industry, operating out of their Manchester and London hubs. A well-versed educator in the space, the performance marketing agency has continually pushed the benefits of performance to a hefty number of new-to-industry advertisers and across in a series of digital events across the UK.
Gaining lots of ground in 2013, R.O.EYE showcased a significant rate of both client retention and new client wins and judges were impressed with how the agency kicked on throughout 2013.
New Tabr.O.EYE
HIGHLY COMMENDEDEE in conjunction with Affiliate Window & MEC
SHORTLISTED ENTRIES
7thingsmedia with Furniture VillageConvertr MediaEE in conjunction with Affiliate Window & MECiProspect for Hive by British GasNetReferSociomantic LabsTradedoubler & Morrisons CellarTradedoubler & Venere
BEST NEW ENTrANT
“Tradedoubler used product uSp’s to educate its publishers, turning them into brand advocates who in turn educated customers.”
Tradedoubler teamed up with Morrisons for the launch of Morrisons Cellar, with the challenge of not only gaining market share in the highly competitive online wine market place; but also taking a household brand and building its reputation in the digital space.
Without resorting to discounting, Tradedoubler set out to use the products’ USP’s to educate its publishers, turning them into brand advocates that in turn educated customers.
Unique on-site content, offering a vast range of recipes, a robust feed, accommodating comparison and high-end content sites and competitive CPAs were used as part of Morrisons’ unique offering, vitally important when entering an already well-established vertical.
Tradedoubler & morrisons Cellar
HIGHLY COMMENDEDvouchercloud – Full Body Search
SHORTLISTED ENTRIES
7thingsmedia with TessutiiCrossing with UNIQLOiProspect for BAYVJVWEB & Microsoft Store UK, a new keyword approachMEC with EEStarcom MediaVest: Driving DemandStarcom MediaVest: Lodging ResultstheMediaFlow with the HIPPOBAGvouchercloud – Full Body Search
BEST SEArCH CAmpAIgN
“By going hyper-local to deliver more return on ppC spend, iprospect took BAYv data to create a geographical campaign...”
iProspect was tasked with improving efficiency at Buy As You View (BAYV), who sell electrical goods and home furniture on a weekly repayment basis, following acquisition.
By going hyper-local to deliver more return on PPC spend, iProspect took BAYV data to create a geographical campaign that would be precise enough to mirror BAYV’s service footprint.
iProspect meticulously plotted geographical locations and transferred them onto Google Maps. A bespoke AdWords script was then created that enabled the optimised geographical data to reach each PPC campaign.
iprospect for BAYv
HIGHLY COMMENDEDConvertr MediaNokia & FusePump BuyNow Solution
SHORTLISTED ENTRIES
affilinet with DebenhamsConvertr MediaDC Storm and House of FraserF&F Clothing Performance Display with CriteoInsight – Demonstrating the Value of PerformanceLinkdex Publisher DiscoveryNokia & FusePump BuyNow SolutionQuidco and Shop Direct collaboration
BEST uSE OF DATA
2013 was a key year for F&F Clothing Online (part of Tesco PLC). With high targets and market competitiveness increasing there was a need to optimise and innovate their offer more than they had ever done before.
Working with Criteo, data was fully analysed and a significant opportunity to increase revenue and deliver an enhanced customer experience without raising associated costs was identified. The data was fully assessed using split, A/B, inventory, and overlaying tests before it was fully rolled out.
Driving incremental growth and yielding both short and long term benefits for F&F Clothing as well as the consumer, judges were impressed with the efficiency gains made from close collaboration between parties.
“...judges were impressed with the efficiency gains made from close collaboration between parties.”
DRIVENBY
DATAData sits at the core of our business and drives everything we do. Our mission is to help online advertisers achieve the best performance through digital marketing products and services that use data management, user profiling, targeting and optimisation to deliver unbeatable campaign performance.
020 7821 6864
www.crimtan.com
Establish new sales opportunities
Dynamic & video creative
Deliver across multiple devices
Leverage your user data
F&F Clothing performance Display with Criteo
HIGHLY COMMENDEDGDM & Eventim
SHORTLISTED ENTRIES
Crave & Lamb – Cheltenham Fever At CoralF&F Clothing Performance Display with CriteoGDM & EventimSociomantic Labs
BEST uSE OF DISpLAY
“...well backed with clever use of technology and real time bidding to deliver a very impressive rOI.”
A very time-limited and saturated marketing event, the Cheltenham Festival is big business for bookmakers every year. Crave & Lamb set to work on minimising wastage from current digital media buying activity, whilst ensuring there was a collective increase in transparency and efficiency.
Through effective assessment of insight and trends, Crave & Lamb’s unique approach to client Coral meant it was able to monetise players through a successful combination of internal customer marketing and display retargeting.
Judges said that the entry was ‘simply excellent’, with clever use of technology and real-time bidding to deliver a very impressive ROI.
Crave & Lamb Cheltenham Fever At Coral
BEST uSE OF pErFOrmANCE mArkETINgAS pArT OF A muLTICHANNEL CAmpAIgN
HIGHLY COMMENDEDO2
SHORTLISTED ENTRIES
Commission Junction and ArgosJVWEB & Microsoft Store: When diversity means ROIO2Rakuten Marketing and Rakuten Play.comTradedoubler & SeatwaveTradedoubler & Tesco.comtwentysix digital for BrighthouseVoucherCodes.co.uk with Marks & Spencer
“...extended reach of incremental sales through a multi-faceted strategy.”
In December 2013, VoucherCodes.co.uk and Marks & Spencer collaborated on a multichannel campaign that drove a significant sum of revenue within a short period, delivering an impressive amount of in-store sales, but also uplifting online revenue during peak season trading.
Mobile, email, social and display were all utilised to great effect during the collaboration, one that allowed M&S to receive a combination of highly targeted users and an extended reach of incremental sales through a multi-faceted strategy.
Judges were impressed with the campaign results and also the internal profile that this raised across the M&S business for the performance marketing industry.
voucherCodes.co.uk with Marks & Spencer
HIGHLY COMMENDEDiProspect for Asda
SHORTLISTED ENTRIES
iProspect for AsdaiProspect for Tourism IrelandNectarPegasus with Bio-OilR.O.EYE with UK Barn Finds for eBayTopCashback.co.uk with Sky and #skychristmasmovies
BEST uSE OF SOCIAL mEDIA
“The competition proved to be an innovative way of increasing awareness via partner websites.”
The ‘Megapoints Treasure Hunt’ was an online competition designed to utilise social media to promote and further the reach of the Nectar coalition campaign - built by Freestyle.
The campaign ran during October 2013, involving 11 participating brands. Nectar cardholders were invited to play the game via Nectar’s website or Facebook page, from where they were given a series of clues to find objects on Nectar partner sites - with a range of prizes donated by partners.
Huge coordination was required for the Treasure Hunt launch between Nectar and the participating brands, as it involved sending content live within a very short space of time. The competition proved to be an innovative way of increasing awareness, together with social shares and links to Nectar messaging.
Europe'sLeading
PerformanceMarketingConference
Series
Berlin 24–25 June 2014
London28-29 October 2014
To find out more visitperformancemarketinginsights.com
Inspirational keynotes, thought-leading sessions and
contentious panel debates tackling the biggest topics in
performance advertising - from attribution to multichannel; personalisation to customer journey; device marketing to
display.
Nectar
HIGHLY COMMENDEDNeo@Ogilvy for Sony Europevouchercloud – Thinking globally, acting locally
SHORTLISTED ENTRIES
CAKEDigitasLBi and Etihad AirwaysJVWEB goes worldwide for Microsoft StoreNeo@Ogilvy for Sony EuropeNokia & FusePump BuyNow SolutionPerformance Horizon GroupRetailMeNot, Inc.The Hut Group & The zanox Groupvouchercloud – Thinking globally, acting locally
gLOBAL EXCELLENCEIN pErFOrmANCE mArkETINg
“They devised an ambitious growth strategy... comfortably exceeding campaign objectives”
DigitasLBi leveraged its blended digital offering and extensive global on-the-ground presence to completely overhaul Etihad Airways’ affiliate activity.
It devised an ambitious growth strategy with an emphasis on global affiliate and direct recruitment, launching affiliate campaigns in new territories, expanding direct partner activity and optimising metasearch partners. Dedicated support and cross-channel collaboration provided key global activity learnings and performance trends for international territories.
Through advanced reporting, affiliates and direct partners were able to refine and refocus their activities on the best performing global routes, comfortably exceeding campaign objectives.
DigitasLBi and Etihad Airways
Celebrating world class innovation and expertise
Congratulations to all the nominees and winners at this year’s awards from everyone at OMG.
Use our expertise and insights to help you reach, engage and acquire customers, across the globe. Visit omgpm.com and discover how we can help you.
omgpm.com | UK +44 (0)1603 697700
OMG Network World class ways to increase sales.
OMG ComparePersonal finance comparison made easy.
OMG RewardsAttract new customers and reward loyalty.
OMG LeadsInnovative lead generation campaigns.
OMG Performance Marketing
HIGHLY COMMENDEDThe Tradedoubler Product Panel
SHORTLISTED ENTRIES
Affiliate Window for Device ReportingAffiliate Window for MyAWIgnitionOne LiveMarketerOMG RewardsThe Tradedoubler Product PanelTradedoubler Meta Data Project
NETWOrkINNOvATION
“...facilitating a large number of new programme relationships and an impressive increase in revenue...”
‘Making affiliate marketing easier’ for publishers was the overarching theme for Affiliate Window’s MyAW entry.
Creating a browser plugin that allows for full access to offers, deals, and the ability to easily post across multiple publishing platforms, MyAW was released and offered publishers the ability to create links, benefit from one-click shares and one-click signup to new programmes and be alerted to all relevant voucher and offer promotions with relevant advertisers was all included in the one-stop browser extension.
In addition to increasing efficiency, the extension has received significant uptake from Affiliate Window’s publisher base, facilitating a large number of new programme relationships and an impressive increase in revenue, which was fully attributed to MyAW.
5.2 m app downloads
globally
11 m offers redeemed
3.8 m users
available in over 16 territories worldwide
EUROPE’S NO.1money saving platform
Affiliate Window for MyAW
HIGHLY COMMENDEDCrave & Lamb – Cheltenham Fever At Coral
SHORTLISTED ENTRIES
BT, Quidco & Affiliate WindowCrave & Lamb - Cheltenham Fever At CoralDomino’s The Support GroupNokia & FusePump BuyNow SolutionPerformics for RBS Group
ADvErTISEr INNOvATION
“...judges also commended the entry for the impressive rOI that the solution delivered.”
In a competitive smartphone marketing where e-commerce is becoming even more of a priority, Nokia’s objectives had shifted and resulted in more focus on its direct marketing activity.
Working to create a stronger link between its marketing activity and online sales, Nokia sought the expertise of FusePump to produce a ‘Buy Now Solution’ which retrieves offers for Nokia products from partner sites, displaying them on the nokia.com website and allowing Nokia to see actual sales and conversion rates.
The ‘Buy Now Solution’ enabled Nokia to fully get to grips with its marketing activity and judges also commended the entry for the impressive ROI that the solution delivered.
Nokia & Fusepump BuyNow Solution
HIGHLY COMMENDEDQuidco
SHORTLISTED ENTRIES
Fix Links for The Zoo ProjectFOUND transforming Red5’s Feeds for Search SuccessNext Jump & John Lewis Gift GuideQuidcoSaleCycle & Matalan with On-Site RemarketingTopCashback launches Snap & Save with O2Yieldify with Tesco
puBLISHErINNOvATION
“...complex real time browsing and sales data was coupled with behavioural, transactional and search data to personalise the shopping experience...”
Over the peak Christmas shopping period, Next Jump partnered with John Lewis to leverage data insights that assisted shoppers to perfect their Christmas gifting experience.
The Gift Guide was a customised engineered build for John Lewis, from which several key data points were touched to construct a personalisation engine. This mammoth piece of bespoke development work created an interactive shopping experience for consumers, with a sophisticated algorithm to make the product increasingly intelligent.
Judges were impressed with how complex real-time browsing and sales data bonded with behavioural, transactional and search data to personalise the shopping experience and show users the most relevant products.
Next Jump & John Lewis Gift Guide
HIGHLY COMMENDEDBT & Affiliate Window
SHORTLISTED ENTRIES
7thingsmedia with Furniture VillageBT & Affiliate WindowCommission Junction and HomebaseCommission Junction and TUIDixons & Affiliate WindowJohn Lewis & Affiliate WindowMADE.COMOMG for Confused.comTradedoubler & Morrisons Cellar
BEST mANAgED AFFILIATE prOgrAmmE
“...a weighty increase in revenue that comprehensively smashed targets.”
The TUI programme at commission junction has been rewarded with the much-vaunted best managed affiliate programme.
A well run and seasoned programme that integrates all commercial activity, data learnings and consumer analysis to continually understand the brand’s audience and apply a strong marketing strategy accordingly was evident within the entry.
Additional measures undertaken in 2013 included deeper analysis of user behaviours and paths to conversion, resulting in a significant increase in informed decisions and ultimately a far superior ROI was generated.
There were many more aspects of the TUI programme that impressed the judges, alongside a weighty increase in revenue that comprehensively smashed targets.
Commission Junction and TuI
Neo@OgilvyPart of Ogilvy & Mather -
A WPP company10 Cabot SquareLondon E14 4QB
www.neoogilvy.com
Please contact [email protected]
to learn how our passion and expertise can help
drive your business results
Global Expertise
Partnership Development
Technology & Data
Growth
HIGHLY COMMENDEDPerformics for RBS Group in partnership with OMG
SHORTLISTED ENTRIES
Aviva & Affiliate WindowChurchill Car InsuranceNeo@Ogilvy for American ExpressOMG for Legal & GeneralPerformics for RBS Group in partnership with OMGvouchercloud – A nod in the right direction
THE FINANCE AWArD
“performance programme success was key to Legal & general’s surge up the insurance rankings during 2013...”
Achieving a considerable amount in a short space of time, Legal & General’s network migration resulted in sales volume growth that overachieved against target, whilst ensuring watertight legal compliance.
Legal & General has also driven the insurance category forward by implementing a creative strategy with certain publisher demographics to increase value and revenue for the programme.
Performance programme success was key to Legal & General’s surge up the insurance rankings during 2013 and judges were fully impressed with the gains made across the areas of revenue and publisher management.
Omg for Legal & General
HIGHLY COMMENDEDNike with Webgainsvouchercloud – Joules: A strategy set in stone
SHORTLISTED ENTRIES
7thingsmedia with Furniture VillageCommission Junction and ArgosCommission Junction and HomebaseDixons Retail & Affiliate WindowHarveys Furniture with R.O.EYEJohn Lewis & Affiliate WindowNike with Webgainsvouchercloud – Joules: A strategy set in stone
THE rETAIL AWArD
“...driving impressive rOI well above agreed targets.”
Tasked with creating an affiliate programme for Furniture Village, 7thingsmedia devised a multichannel strategy, which identified significant untapped opportunities within key publisher and consumer segments.
Seeing opportunities outside of running the standard commission increase, 7thingsmedia implemented a data-led approach, tackling three key areas and driving impressive ROI well above agreed targets.
In a very competitive category, judges commended the entry for it’s clever data-led segmented approach running across the entire campaign.
7thingsmedia with Furniture Village
HIGHLY COMMENDEDTradedoubler & Hotels.com
SHORTLISTED ENTRIES
7thingsmedia with James Villa HolidaysCarat for NetflightsCommission Junction and TUIResorthoppa & Affiliate WindowTopCashback.co.ukTradedoubler & Hotels.com
THE TrAvEL & LEISurE AWArD
“...allowed publishers to generate continuous revenue and keep TuI front of mind outside of the key travel season.”
Commission Junction delivered impressive revenue growth for TUI. It integrated all commercial activity, data learnings and consumer analysis - using the performance space as the starting point to make more informed and profitable decisions across all marketing channels.
CJ implemented a hybrid commission structure which allowed publishers to generate continuous revenue and keep TUI front of mind outside of the key travel season.
Judges commented on the complex path to conversion data analysis, which even took macro-economic issues and weather into consideration for unusual peaks and troughs in revenue.
Commission Junction and TuI
This year Neverblue celebrates ten
strong years in the performance
marketing industry.
One of the world’s most trusted performance networks
Deliver 40 billion impressions and 10 billion clicks annually
Largest compliance team in the industry
Targeted global distribution and reach
HIGHLY COMMENDEDBT & Affiliate Window
SHORTLISTED ENTRIES
BT & Affiliate WindowCarphone Warehouse Online SolutionsOmnicom Media Group with Hewlett PackardTopCashback.co.ukuSwitch.comVodafone & Affiliate Window
THE TECHNOLOgY & TELECOmS AWArD
“...saw uSwitch gain market share while others recoiled.”
uSwitch demonstrated how their use of agile methodology allowed them to remain fleet of foot despite driving huge volume, and deliver cutting-edge technology to stay ahead of market developments.
In undertaking a new approach to understanding attribution, uSwitch was able to gain a better understanding of the customer and the market, conducting nationally representative research into the broadband industry.
Judges were impressed with agile delivery techniques, reducing delivery risk and time to market – particularly the reaction to Google’s Enhanced Campaigns, which saw uSwitch gain market share while others dwindled.
uSwitch.com
HIGHLY COMMENDEDAmy Todd – Account Manager: MEC Global
SHORTLISTED ENTRIES
Ami Spencer Head of AffiliatesAmy Lucas Senior Account Manager Amy Todd Account Manager Lauren Forbes Key Account ManagerShaun Hobbs Account ManagerWilliam Goff Head of Client Delivery
HOTSHOT rISINg STAr AWArD
“...voting process promoted his pragmatic, positive and collaborative approach to client management.”
As head of client delivery for SaaS platform Performance Horizon Group, Will Goff’s remit covers managing a team of global client delivery specialists that cater for some of the world’s largest clients.
Described as a hard-working, dedicated and knowledgeable member of Performance Horizon Group’s staff, Will has travelled and worked across Europe, North America and JAPAC resulting in a challenging role that has to take into account different cultures and local market dynamics.
Comments left for Will during the voting process promoted his pragmatic, positive and collaborative approach to client management.
Will Goff Head of Client Delivery at Performance Horizon Group
SHORTLISTED ENTRIES
ASDABTDebenhamsExpediaJD GroupJohn LewisLivingSocialThe Hut GroupVery.co.uk
INDuSTrY CHOICE OF ADvErTISEr
“Strong partnerships, well-managed, open to ideas and always willing to consider proposals...”
Strong partnerships, well managed, open to ideas and always willing to consider proposals were just a few of the many reasons John Lewis was selected as this year’s Industry Choice of Advertiser.
As a well-known brand with extremely strong marketing campaigns, all above the line and in-store creative is aligned with the affiliate programme to ensure a smooth customer journey.
The continuous year-on-year growth of the affiliate programme also resonated with voters.
“ It takes a lot of work to figure out how to look so good”Andy Warhol
London | New York | SingaporeAffiliates | Display | Lead Generation | Mobile | PPC | SEO | Social Media
Digital Media Agency
John Lewis
SHORTLISTED ENTRIES
GDM DigitalQuidcoSavooShopstyleStylenestTopCashback.co.ukVe InteractivevouchercloudVoucherCodes.co.ukYieldify
INDuSTrY CHOICE OF puBLISHEr
“good reach, quality traffic and notable success in optimisation for clients...”
Good reach, quality traffic and notable success in optimisation for clients has led to GDM Digital winning this year’s Industry Choice of Publisher award.
Through ‘fantastic’ support and account management, easy integration and a significant, increase in programme performance regardless of account size, GDM Digital has been touted as one of the most responsive and savvy publishers around in today’s market.
GDM have acted professionally in the promotion of clients both in the UK and internationally, are at the forefront of technology and consistently pass this knowledge onto their client base.
gDm Digital
“ It takes a lot of work to figure out how to look so good”Andy Warhol
London | New York | SingaporeAffiliates | Display | Lead Generation | Mobile | PPC | SEO | Social Media
Digital Media Agency
SHORTLISTED ENTRIES
Affiliate WindowaffilinetCommission JunctionRakuten MarketingTradedoublerWebgains
INDuSTrY CHOICE OF NETWOrk
“...user experience of Affiliate Window’s platform was highly acclaimed by voters, as was the account management, service and overall performance...”
Recognised by the wider industry of publishers, advertisers and agencies, this year’s Industry Choice of Network award has gone to Affiliate Window.
The user experience of Affiliate Window’s platform was highly acclaimed by voters, as was the account management, service and overall performance from the network’s employees over the past 12 months.
One voter described Affiliate Window as ‘an extension of their own team, nothing is too much trouble. They provide invaluable market data and insights and are a pleasure to work with.’
Affiliate Window
“ It takes a lot of work to figure out how to look so good”Andy Warhol
London | New York | SingaporeAffiliates | Display | Lead Generation | Mobile | PPC | SEO | Social Media
Digital Media Agency
HIGHLY COMMENDEDTradedoubler & The Body Shop
grAND prIX AWArD
Malibu teamed up with Vizeum to develop a digital strategy to support and promote a series of Malibu offline events.
Malibu teamed up with Vizeum to develop a digital
strategy to support and promote the Malibutique – a pop-up boutique and cocktail bar that recreates the ‘getting ready moment’ before a night out.
Data about Malibu and partner products gathered at the event was fed directly into the email database and attendees received entirely personalised emails post event, specific to these preferences. All of the data was captured and acted upon in real time and rules were set up in advance to ensure campaigns were relevant to the user’s experience.
By sharing meaningful and relevant messages, event attendees recruited new visitors to the Malibu website, social and partner pages and Malibu acquired a robust database. Judges praised and increase in engagement levels that far exceeded industry averages.
Visit: www.iabuk.net Follow us: @iabukEmail us: [email protected] us: 020 7050 6969
Defining the future of digital
advertising
vizeum and malibu
“...judges impressed by an increase in engagement levels that far exceeded industry averages.”
We help advertisers engage with their audience in realtime, on a massive scale and across all connected devices.
A biddable media company
www.GDMdigital.com
By harnessing the latest demand side technology, we run cutting edge performance display campaigns for over 1000 advertisers through direct, agency and affiliate based relationships.