Performance Assessment in 2009Region III

Presented byDir Ronnie Tiotuico

Summary of Accomplishments

Over and Beyond the Call of Duty1. Distribution of 200 computers2. Livelihood for Pampanga Deaf Ass. 3. Assistance to Center for Women and Children4. Relief Operation for typhoon victims

Mt. Pinatubo Tragedy – death for 3 foreigners and 4 local guides / Travel advisory (Aug 6)

New Projects

• Human Influenza Simulation Exercise / DOT ComPlan / Task Force (Avian Flu and H1N1)

• New organizations: CVBs, Nueva Ecija hotels and resorts, Ass. of Tourism Officers of Bulacan, travel agents ass., Phil Marketing Ass.,

• MATTA participation (Malaysia)• Training for Aetas in Clark (Livelihood)• WoW Central Luzon in Intramuros• New Tourism Act 2009 (dialogues)

New projects

• North Phils Tourism and Travel Fair (annual)• New product – birdwatching in Bataan and

Subic• New Tourism markers by NPVB

Regular Activities

Seminars Conducted1. Lifesaving and First Aid Training2. Costumer Care Seminar3. Tour-guiding4. Tourism Awareness

Fam Trips: Korean, Hongkong, Singaporean agents, Pampanga Media Ass.

Festivals: Hot-air Balloon, Pawikan, Sabutan, Giant Lantern, Horse Festival, Mango Festival etc.

Regular Activities

Information Technology1. Laptop for every Region III staff2. www.visitmyphilippines.com3. Web development assistance (hotels)

DMIA Information Counter1. Passenger arrival figures2. Assistance to hotels, agents, VIPs, etc.

Production of brochures and posters

The Long and Short….

Involvement in humanitarian projects / Livelihood opportunities

Increase in visitor arrivals in Region III thru DMIA and accommodation establishments

Manpower skills training in LGUs and tourism facilities

Increase in accreditation of TOEs / collectionMore festivals in 2009More tourism-related organizations (NGOs)

Three Milestones… We call our own!

The Rewards

Two International Awards / One National AwardPATA Gold AwardASEAN Ecotourism AwardKalakbay Award

Kabuhayan sa Turismo Program included in the WTO Compendium of Tourism Best Practices

Marketing Plan 2010

We will continue: 1.Doing the North Phils Expo in Clark2.Produce North Phil brochures and maps3.Doing tour packages for stakeholders4.Making our presence felt at the DMIA5.Doing fam trips for media and agents6.Identify new products and attractions

Marketing 2009

We will start to:1.Create new events (agri-tourism fairs)2.Strengthen North Phils alliance3.Revise our AVP4.Re-design www.visitmyphilippines.com5.Focus on promoting other regions in CL6.Promote Tourism Act of 2009 and its benefits