Performance analysis

Q1 2015 SALES REVIEW Presented To:

Eng. ASSEM IBRAHEEM

Alex seeds Chef executive officer

Presented By Sayed Abdalah

JAN 2015

FEB 2015

MAR 2015

SAYED ABDALAH

Agenda

Solo vision

Chief executive officer instructions Eng. Assem Ibraheem

Regions achievement quarter one 2015 ( Jan // Feb // March )

( sales / cost / profit & loss / cost per cartoon )

Cost percentage versus sales volume

Sales V.S cost per LE

Incentive & rewarding systems

Conclusion

2

SAYED ABDALAH

Our vision

To be the dominant company in the Egyptian edible oil market with our best brands through our strategy and our production capability and our cost leadership approach

3

SAYED ABDALAH

Chief executive officer instructions

Eng. Assem Ibraheem

Focus on our competitive price to reduce the new entrance

Continuing with our policy which is cash and carry with limited exceptions

Clear our credits and bad debts

Using the market high demand to create a huge distribution map across

all the country regions and channels

Increasing our productivity

2015 is the year which we will build our brands regardless to any reasons

SAYED ABDALAH

Sales volume per cartoon (Jan // Feb // March )

Jan-15 Feb-15 Mar-150

50,000

100,000

150,000

200,000

250,000

300,000

350,000

164,741

296,811

311,999

cartoon

SAYED ABDALAH

Alex & Delta

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

89,501

140,935

121,234

Cairo & Upper Egypt

Jan-

15

Feb-

15

Mar

-15

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

59,601

119,115

154,701

Jan-

15

Feb-

15

Mar

-15

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

15,640

36,761 36,063

Public sector & Chains

Regions Sales volume per cartoon (Jan // Feb // March )

SAYED ABDALAH

Region Jan-15 Feb-15 Mar-15 Total

Alex & Delta 351,985 511,687 447,154 1,310,826

Cairo & Upper Egypt

155,106 415,594 598,827 1,169,527

public sector & chains

-28,917 138,862 77,723 187,668

Total 478,174 1,066,143 1,123,704 2,668,021

Regions profit & loss (Jan // Feb // March )

SAYED ABDALAH

Total Monthly Cost per LE (Jan // Feb // March )

Jan-15 Feb-15 Mar-150

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

549,402

721,715

889,185

L E

SAYED ABDALAH

sales volumecocst per LE

05,000,000

10,000,00015,000,00020,000,00025,000,00030,000,00035,000,000

Jan-15

Feb-15

Mar-15

14,411,722

549,402

28,127,812

721,715

32,260,628

889,185

9Total Monthly Cost V.S sales per LE (Jan // Feb // March )

CRT cost 2.54 CRT cost 2.30

CRT cost 3.16

SAYED ABDALAH

Alex & Delta

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

159,945

231,689

307,547

Cairo & Upper Egypt

Jan-

15

Feb-

15

Mar

-15

0

50,000

100,000

150,000

200,000

250,000

197,557

175,985

135,325

Jan-

15

Feb-

15

Mar

-15

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

162,684

275,640

348,615

Public sector & Chains

Regions Cost (Jan // Feb // March )

SAYED ABDALAH

Sales versus Cost % (Jan // Feb // March )Region Jan-15 Feb-15 Mar-15 Total

Alex & Delta 2.07% 2.07% 2.45% 2.27%Cairo &

Upper Egypt 3.17% 2.45% 2.18% 2.48%public sector

& chains 12.74% 4.06% 3.62% 4.96%

Total 4.39% 2.57% 2.76% 2.68%

SAYED ABDALAH

Alex & Delta

Jan-

15

Feb-

15

Mar

-15

0.00

0.50

1.00

1.50

2.00

2.50

3.00

1.79 1.64

2.54

Cairo & Upper Egypt

Jan-

15

Feb-

15

Mar

-15

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

11.85

3.99 3.49

Jan-

15

Feb-

15

Mar

-15

0.00

0.50

1.00

1.50

2.00

2.50

3.00 2.732.31 2.25

Public sector & Chains

Regions Cost per cartoon (Jan // Feb // March )

SAYED ABDALAH

Regions Cost per cartoon (Jan // Feb // March )

Region Jan-15 Feb-15 Mar-15 Total

Alex & Delta 1.79 1.64 2.54 3.16

Cairo & Upper Egypt

2.73 2.31 2.25 2.30

public sector & chains

11.85 3.99 3.49 2.54

Total 3.16 2.30 2.54 2.59

SAYED ABDALAH

To avoid any staff frustration we need to apply the rule as jack welch said reward the doer after setting a clear target and clear priorities therefore we need to :-

create reward system to insure that our staff are fully satisfied and motivated

My opinion either to create new one or look at our related market systems like any other company

14Incentive & rewarding systems

SAYED ABDALAH

Common market approach

If you need to gain money you must pay , scarify with your

effort and time. Set sales target for each sales person based on that target must be

( challenging / realistic / achievable )

When we setting a target we must ensure that target operationally

applicable

Incentive based on achievement

Setting a target based on forecasted sales volume and production

capability

Focusing on how to motivate people not only with money

Any extra incentive must include all the staff from the worker to the

sales manager

15Incentive & rewarding systems

SAYED ABDALAH

Suggested approach

If you need to gain money you must pay , scarify with your

effort and time.

Setting an incentive per each sales cartoon for example X

piaster

This amount will distribute monthly all over the staff based

on managerial role

16Incentive & rewarding systems

SAYED ABDALAH

As we promise you Eng. Assem Ibraheem we will be the

edible oil market leader by the end of 2015 with our best

brands especially SOLO and our best frying oil shataraa

solo sales

team

17conclusion

Thank you