perfect communication model for new-age marketing

BRANDING / WEB / DIGITAL

creat iv i ty never ends!

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Have you ever wondered why you haven’t achieved your marketing goals yet?

Maybe the communication

model you chose was wrong….

BRANDING / WEB / DIGITAL [email protected] www.designjuice.inBRANDING / WEB / DIGITAL [email protected] www.designjuice.in

Was your message

CATCHY ENOUGH?

Are you sure you went for theRIGHT BRAND SOURCE?

TARGET AUDIENCE?Did you do enough research on your


Here is something that will help you!...

Don’t Worry!


Communication Model

For New age

Marketing


“To Effectively Communicate we must realize

that we are all different in the way

we perceive the world and use this

understanding as a guide to our

communication with others”

- Tony Robbins

BRANDING / WEB / DIGITAL [email protected] www.designjuice.in

achieve…

Let us now

go on to understand the

Models of Communication

that technology has

helped us


achieve…

Machine

to M

achine

Person to Person

Machine toPerson

Personto Machine


Yet, the basics of every communication model

remain the same…


The FAST

The BRAND

MediumThe KILLER

Message

Source


The KILLER

“Marketing is no longer about the stuff you make;

It is about the stories you tell!”

Message


Needs to be simple, crisp and to the point.

Needs to Capture the attention of your target audience.

Needs to be about your Customers.

The Message that you create..The KILLER


Needs to answer two main questions for your customers

- Why should they buy your product / service?

- Why should they buy this product / service from you?

The Message that you create..


“Even the best of themessages can be a waste of timeif it is not communicated effectively”

The FASTMedium


Should be the best way to reach your target audience

- Create a customer persona.

- Find out the medium your audience are comfortable with.

The Medium that you choose…The FASTMedium


The Medium that you choose…Should not blow your budget.


Should convey your message in the best way possible

- Make sure the message is easily understandable by your audience

- Keep in mind the ideas, beliefs, religious faith and

level of knowledge of your audience

The Medium that you choose…


The BRAND

“A Brand is no longer what we tell the consumer it is; It is what the consumers tell each other it is”

Source


Has to understand your business.

Has to believe in you.

Has to support you in the best way.

Has to guide you towards achieving success.

The Message that you create..


Go with an experienced and

reputed Brand Source after going through

their website, reading their reviews and

interacting with a few of their clients


The

DO’SBRANDING / WEB / DIGITAL [email protected] www.designjuice.inBRANDING / WEB / DIGITAL [email protected] www.designjuice.in

Address your audience directly.

Be honest, open and positive.

Message should be Relevant.

Make Audience Interaction easier.

Keep it Catchy and Responsive.

The

DO’S


The

DON’TS


Don’t Hog for Attention Forcefully.

Don’t be Negative in your approach.

Don’t Complicate your Message.

Don’t Promise things you can’t Offer.

Don’t Ignore Suggestions if any.DON’TSThe

DON’TS


A Thorough Understanding of the

Target Market and Lots of time

is what you will need to develop

the perfect communication model

for your business.


A short-cut to this would be

to hire an excellent branding agency

that has a rich experience

in developing marketing and

communication models

for various kinds of business.


Branding

Content Strategy

Corporate Identity

Marketing Collaterals

Sales Collaterals

Print Advertisements

Information Design

Search Engine Optimization (SEO)

Social Media Marketing

Pay Per Click (PPC)

Social Media Campaigns

Website Strategic Planning

Website Design & Development

Website Maintenance

Content Management System

Web Applications Development

UI / Applications

BRANDING WEB DIGITAL


#1454/A, 13th Main, 11th Cross, WOC Road, Mahalakshmipuram, Bangalore - 560 086

CALL US FOR FREE CONSULTATION

+91.888 46 999 11/22

[email protected] www.designjuice.in

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creat iv i ty never ends!

perfect communication model for new-age marketing

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