PRESENTED BY:-NOOR AFIDAH BINTI HAMIDINURUL AZIAH BINTI KHAMISNUR JIHAN BINTI HAMDAN

NUR EZREEZAN BT MOHD AZHAR CHEN PAN

CASE: PERDUE FARM INC.

.

(i) Background of the

company

Perdue Farms is a major chicken

processing company based in

Salisbury, Maryland, United

States with annual sales in excess

of $4.6B

Overview

Type Private

Industry Poultry

Founded 1920

Founder(s)Arthur W. Perdue

Pearl Perdue

Headquarters Salisbury, Maryland

Key People Jim Perdue, Chairman

Products Poultry, Chicken

Revenue More than $4.6 billion

Employees 20,987

Parent FPP Family Investments, Inc.

Website www.perdue.com.

History

Origin And War Era

Post-war Growth

Full Integration

Perdue Today

(ii) Problems identified

in the Perdue Farm

Failed to achieve standard

Too much emphasis on one side

Time and forecasting

Overcapacity

(iii) Sources of Problems

Lack of proper planning

pollution of the environment

Low market presence

(iv) Alternative Solutions,

Their Respective Advantages

and Disadvantages

Alternative Solutions

Alternative solutions for Failed to achieve standard

Alternative 1: Sign a strict contract with the host country’s

poultry farmer

Advantages:

Reduce costs

Reduce the difficult to achieve standard.

Disadvantages:

The disadvantage is the host country farmer may learn the skills of growing

poultry and it will cause a strong competition.

Alternative solutions for Failed to achieve standard

Alternative 1: Sign a strict contract with the host country’s

poultry farmer

Advantages:

Reduce costs

Reduce the difficult to achieve standard.

Disadvantages:

The disadvantage is the host country farmer may learn the skills of growing

poultry and it will cause a strong competition.

Alternative 2: create an inspection department

Advantages:

Increase the rate of product achieve standard

Satisfied customer demand

Help company increase sales and revenue and retain more loyal

customers

Disadvantages:

Inspection need a long time

High costs.

Alternative solutions for too much emphasis on one side

Alternative 1: Creation and Innovation

Advantages

Attract large customer

Increase the sales

Be easily to stay on the top of the market

Disadvantages

High cost

Face risk

Alternative 2: make sure the direction of Research

Advantages:

Follow the market

increase the sales and reduce the costs

Disadvantages:

Difficult to find right direction to research

Alternative solutions of Time and forecasting and

Overcapacity

Alternative 1: Just in time

Advantages:

Save investment

Follow the mission

Disadvantages:

Need a good coordination

Impact on customer satisfaction and sales.

Alternative 2: Recruit knowledge and

professional employees

Advantages:

Be good for forecasting and solving any issues

Help company reduce losses

Disadvantages:

High costs

(v) Chosen Alternative and its

Justification

SELECTED ALTERNATIVE AND

JUSTIFICATION

Alternative solutions for Failed to achieve standard

increase the quality and yield grade quality

increase sales and reduce the risk

very important because there are a lot of

competition in the breeding external

Alternative 2: Create an inspection department

Compared to alternative 1 Express strict contract with

the host country poultry farmer :-

is not appropriate because the company has had its

own with a controlled breeding.

Monitoring is essential to every poultry farmer to

ensure the achievement standards.

Alternative solutions for too much emphasis on one side

To ensure product quality and customersatisfaction as well

improve productivity and be able to supplyproducts to customers

innovation to diversity in medicine, science,advertising and technology is very important inproviding quality products and services toconsumers

Alternative 1: Creation and innovation

Compared to alternative 2, make sure the direction of research:-

Perdue Farms company is recognized as the industry leader in applying research and technology to provide quality products and service to customers

So the emphasis on one side is no problem as they have every specialist in any department such as, microbiology, genetics, nutrition and veterinary science.

Alternative solutions of Time and forecasting and

Overcapacity.

To ensure that operations run smoothly to the destination and to clients

is important in supply round inventory always there for retailers or customers

phrase "fresh young chicken"

Consumers want fresh products so time to stock supplied to customers is important

Alternative 1: Just in time

Alternative 2; Recruit knowledge and

professional employees;-

Does not need to be implemented because the

company has the expertise in each department

assigned to other firms also provide english

language classes to employees who are lack

fluent in this language

It is better give them orientation training and

enable them to improve the efficiency and

skills in a particular field.

(vi) Conclusion

The obvious conclusion that can be seen from Perdue Farm is: -

They do not easily give up the business that they do. itstarted on a small scale, but because of the seriousness andeffort Arrangements are successfully fledged a majorbusiness in the market.

They are also very willing to take risks, especially inexploring new markets. They successfully developedpiecemeal chance and do not mind taking a long time tosucceed.

The right mix of tradition and innovation, with the people'sright forces. Perdue mission field is to improve the qualitiesof life with great food and agricultural products. By stayingqualities truth value, Integrity, trustful and cooperative, theybelieve, their customers all over the world receive theproducts are of high qualities.

Their mission is to create value for their products and services that will

establish Perdue as global food supplier selection. Focus on generating,

innovative value-added products and provide services that exceed customer

expectations are the driving force behind their growth. Instead, Perdue

associates, customers, suppliers and partners have become a team,

supplying the world market with value-added products and commodities.

This case study provides us with a lesson that Mr. Arthur Perdue start a

small business, but for their commitment and hard work, he was able to

make this business successful. In addition, this case tells us that when the

new blood entering into the business; he tried to bring innovation in

business. This gives the business a new direction. The three generations

have made small business into a billion-dollar industry.

Therefore, the farm owner Perdue, believe that they want to be so easy to

do business with their customers, so they will not have any reason to do

business with other people.

Thank you