perch interactive - hardwired 11
DESCRIPTION
PERCH founder and CEO Jared Schiffman presented at June's edition of Hardwired NYC. PERCH turns any surface into an interactive display.TRANSCRIPT
THE FUTURE OF RETAIL
JARED SCHIFFMAN!FOUNDER!
!
HARDWIRED NYC!JUNE 15, 2014!
!
www.perchinteractive.com!@perchnyc
+ Founded in June 2012!+ PERCH transforms any surface into an interactive
retail experience!+ Enables retailers to activate existing stores!+ Enables brands to extend marketing campaigns
into stores!+ First to market and patent pending (Dec 2012)
OVERVIEW
TEAMJared Schiffman!Founder & CEO!!MIT Computer Science 1999!MIT Media Lab 2001!Co-Founder of Potion Design LLC!Co-Founder of Notion LLC
Tamar Ziv!Senior Software!Developer
Neo Barc!Industrial!Designer
Merche Blasco!Designer /!Developer
Kate Watson!Senior Producer
Ivana Basic!Graphic!Designer
!Financial Consultancy Starting April 2014
TECHNOLOGY
PERCH!HARDWARE
PERCH!SOFTWARE
PERCH!CLOUD++
TECHNOLOGY
PERCH!HARDWARE
PERCH!SOFTWARE
PERCH!CLOUD++
Easy to Install!Mounts Above Table!
Works on Any Surface!Multiple Form Factors
TECHNOLOGY
PERCH!HARDWARE
PERCH!SOFTWARE
PERCH!CLOUD++
Projector!Computer!3D Sensor!
Custom Enclosure
TECHNOLOGY
PERCH!HARDWARE
PERCH!SOFTWARE
PERCH!CLOUD++
Produces Realtime Graphics!Tracks Hands & Products!Generates Analytics Data!Syncs with PERCH Cloud
TECHNOLOGY
PERCH!HARDWARE
PERCH!SOFTWARE
PERCH!CLOUD++
C++!OpenGL!Pocode!OpenCV
TECHNOLOGY
PERCH!HARDWARE
PERCH!SOFTWARE
PERCH!CLOUD++
Account Management!Remote Monitoring!Records Analytics!Media Distribution
TECHNOLOGY
PERCH!HARDWARE
PERCH!SOFTWARE
PERCH!CLOUD++
Ruby on Rails!Google Charts!
Heroku!Amazon AWS
TECHNOLOGY - SENSING+ Define ideal operation!+ Note over- and under-sensitive behavior!+ Test sensing in actual conditions!+ Get others (non-engineers) to test sensing!+ Account for noise in both space and time!+ Reduce latency wherever possible
TECHNOLOGY - RESOURCES+ www.mcmaster.com!+ www.emachineshop.com!+ www.protocase.com!+ www.projectorcentral.com!+ www.southsidedb.com!+ patson corp. powder coaters
+ Think about packaging early on!+ Be liberal with ventilation - know your heat!+ Make no assumptions about installation site!+ A little press goes a long way!+ Don’t sell software - just bundle it!+ Price it like hardware of comparable size!+ For B2B, prepare for long sales cycle!+ After first sale, think about next one
LESSONS LEARNED
+ How to hire a great sales team!+ How to go from one product to many!+ How to approach international distribution!+ How to balance work and life
LESSONS TO BE LEARNED
THE FUTURE OF RETAIL
JARED SCHIFFMAN!FOUNDER!
!
HARDWIRED NYC!JUNE 15, 2014!
!
www.perchinteractive.com!@perchnyc