pepsicoke

8/8/2019 pepsicoke

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Presented By Aabhash Poddar (9001)

Abhishek Ruia (9004)

Amey Hazare (9016)Bhumi Harwani (9032)Darshita Trivedi (9040)

Falak Gandhi (9046)Heena Ochani (9056)

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` Market size

` Market growth

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` Pepsi is one of the most well known brandsavailable in nearly 200 countries.

` PepsiCo offers the worlds largest portfolio of

billion-dollar food and beverage brands, including18 different product lines each generating more than$1 billion in annual retail sales

` Established its Business operations in India in 1989,

PepsiCo India and its partners have invested morethan USD 1 billion since the company wasestablished in the country.

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` PepsiCo India provides direct and indirectemployment to 150,000 people including suppliersand distributors.

` It has more than 41 bottling plants in India, of which 13 are company owned & 28 franchisee owned

` 3 State-of-the-art food plants in Punjab,Maharashtra and West Bengal

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` Coca-Cola, the corporation nourishing the globalcommunity with the worlds largest selling softdrink concentrates since 1886, returned to India in

1993 after a 16 year hiatus, giving a new thumbs upto the Indian soft drink market.

` Coca-Cola India is among the countrys topinternational investors, having invested more than

US$ 1 billion in India in the first decade.

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` The business system of the Company directly employs approximately 6,000 people, and indirectly creates employment for more than 125,000 people in

related industries through its vast procurement,supply, and distribution system

` The Indian operations comprises of 50 bottlingoperations, 25 owned by the Company, with another

25 being owned by franchisees.

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` To find out weather the influx of fruit based drinkspose a threat to the aerated soft drinks.

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` The study will help to analyse the customers exactneeds & wants.

` It includes detailed data on market size and

segmentation, textual analysis of the key trends,demographic information, and descriptions of theleading companies like Pepsi & Coca-Cola.

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` Research is the systematic design, collection,analysis and reporting of data.

` Research comprises of defining and redefining

problems, formulating hypothesis, collecting,organizing, evaluating data, making deduction andreaching to conclusion whether they fit into theformulation of hypothesis.

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` Primary source- Questionnaire method

` Secondary source- Internet

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Sampling

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Random Sampling Method Non Random Sampling Method

Simple Random Sampling Purposive Sampling

Stratified Sampling Quota Sampling

Systematic Sampling Convenience Sampling

Multi Stage Sampling Cluster Sampling

Sequential Sampling

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` The sampling universe is MET .

` Sample size taken is for 200 students (120-emba,80-mms).

` The sampling method Simple random sampling.` Sampling Tool - Questionnaire for consumer

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Preference of

brand

Factors leading to

purchase theproduct

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Factors creating abrand image

Frequency of

consumption

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Reasons forswitching

Preference inflavors

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Quality of the

product

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Coke Pepsi Total

Yes, got it

right

7 7 14

No, got it wrong

12 20 32

Total 19 27 46

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` Ho Volunteers are not able to identify the brand of cold drink.

` H1 - Volunteers are able to identify the brand of colddrink.

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N1 = 19 P1 = 7/19 = O.368

N2 = 27 P2 = 7/27 = 0.259

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` P = (N1P1 + N2P2) (N1 + N2)

= (7 + 7) 46

= 0.304

` q = 1 P= 1 0.304

= 0.696

` SE = Pq × [(N1+N2) ÷ (N1 ×N2)]

=0.304 ×0.696 × [46 ÷ (19 × 27)]= 0.138

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` Z = (P1 P2) / SE

= (0.368 0.259)

= 0.791

` Table vale of Z at 5% level of significance = 1.96ZCal < ZTab

` Since the calculated value of Z is less than the

Table value of Z we accept H0.` Decision : Volunteers are not able to identify

the cold drink.

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` Both quantitative and qualitative methods of dataanalysis have been used.

` Interpretation means drawing interference from the

collected facts after analytical study.

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` Consumer preference of Coca Cola is better becausethey owned some brand which has very good brandimage in India.

`

Quality & taste of Coca Colas product got betterresponse from respondents as compare to Pepsi.

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` Thus it can be concluded that soft drink industry inIndia is growing day by day.

` According to the research we have observed thatconsumer preference as well as market share of Coca

Cola is higher than Pepsi in Mumbai market.` This thing also applicable for all over the Indian

market also. Our hypothesis was based on theconsumer preference of Pepsi & Coca Cola.

` After gathering all the facts & figures we concludethat consumers preference of Coca Cola is betterthan Pepsi.

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