MAI

Trân Thi Mai

Huynh Thi Thuy Kiêu

Nguyên Thi Hông Vân

Ha Hông Hân

Trinh Hông Tiên

MAI

CONTENT:

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COMPANY

PROFILE

MAI

COMPANY PROFILE

1880s

1898

1902

1965

1988

20011. History:

• Making recipe for the soft drink

• Coining the name "Pepsi-Cola"

• Merger with Frito-Lay, Inc.

• The acquisition of Tropicana

• Merger with Quaker Oats

• Creating the Pepsi-Cola Company

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COMPANY PROFILE

a. Mission:

2. Mission and Vision:

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• Providing consumers with convenient, affordable products.

• Investing for long- term position, sustainable growth.

COMPANY PROFILE

b. Vision:

2. Mission and Vision:

• Providing a wide range of foods and beverages.

• Finding ways to minimize impact on environment.

• Investing in the local Communities .

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PRODUCT LINE

KIÊU

PRODUCT LINE

Drinks

Juices Cold Drinks Other Beverages

1. Product Line:

KIÊU

PRODUCT LINE

Food

NutsBreakfast Cereal Snack Foods

1. Product Line:

KIÊU

PRODUCT LINE

1. Product Line:

PepsiCo

PepsiCo Americas

Food (PAF)

Frito-Lay North

America (FLNA)

Quaker Foods North

America (QFNA)

Latin Americas

Foods (LAF)

PepsiCo Americas Beverage (PAB)

Pepsi Americas Bottling

(PAB)

Pepsi Bottling

Group (PBG)

PepsiCo International

(PI)

United Kingdom and

Europe (UKEU)

Middle East, Africa, and

Asia (MEAA)

KIÊU

COMPANY PROFILE

FRITO-LAY NORTH AMERICA

1961 The Frito Company

The Lay Company

Frito – Lay, Inc.

Today

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• Frito-Lay North America (FLNA)

• Making some of the most popular snacks in the U.S

COMPANY PROFILE

QUAKER FOODS NORTH AMERICA

• Symbols of quality, great taste and nutrition

PepsiCoThe Quaker

Oats Company

2001

• Some of its best-known and beloved brands

KIÊU

COMPANY PROFILE

LATIN AMERICA FOODS

• Including all PepsiCo food and snack businesses in Latin America

global leader in the cookies market

exporting more than 16 countries

producing pastries, oats, cereals…

the most loved snack brand in MX.

the name brand for :

o potato chips

o several local brands KIÊU

COMPANY PROFILE

KIÊU

PEPSICO AMERICAS BEVERAGES

Pepsi - Cola TropicanaNaked Juice

N.A Coffee Partnership

• First created as a refreshing and energizing tonic

• One of the world’s most iconic

• Recognizing consumer brands

COMPANY PROFILE

KIÊU

PEPSICO AMERICAS BEVERAGES

Pepsi - Cola TropicanaNaked Juice

N.A Coffee Partnership

• Enjoying the fresh taste of pure, not-from-concentrate

• The juice + Tropicana pure premium => the company's flagship product.

COMPANY PROFILE

KIÊU

PEPSICO AMERICAS BEVERAGES

Pepsi - Cola TropicanaNaked Juice

N.A Coffee Partnership

• In 2007, PepsiCo acquired Naked Juice

• a premium juice company in the U.S

COMPANY PROFILE

KIÊU

PEPSICO AMERICAS BEVERAGES

Pepsi - Cola TropicanaNaked Juice

N.A Coffee Partnership

• Enjoying the fresh taste of pure, not-from-concentrate

• The juice + Tropicana pure premium => the company's flagship product.

COMPANY PROFILE

KIÊU

PEPSICO EUROPE

• All beverage, food and snack businesses in Europe & south Africa

In 2011, acquisition of Wimm-Bill-Dann, Russia's leading branded food-and-beverage company=> making #1 food , beverage

business in Russia.

COMPANY PROFILE

KIÊU

PEPSICO EUROPE

• All beverage, food and snack businesses in Europe & south Africa

In 2010, the PepsiCo brand Marbo opened a potato chip

COMPANY PROFILE

PEPSICO ASIA, MIDDLE EAST & AFRICA

KIÊU

PRODUCT LINE

2. Product Detail:

Good For You

Better For You

Fun For You

VÂN

PRODUCT LINE

2. Product Detail:Good For You

• Nutritious products:

fruits, vegetables whole grains low-fat dairy nuts, seeds & key nutrients

limits on sodium, sugar and saturated fat

fueling your body, your performance & your lifestyle

VÂN

Juices Beverages

Breakfast Cereal

Snacks

Hummus YogurtVÂN

Juices

Breakfast CerealVÂN

100 % juice smoothies made from

real fruit

Making with heart-healthy whole grain

oats

PRODUCT LINE

2. Product Detail:

Better For You

• Offering snacks baked with:

lower fat content

snacks with whole grains

• Beverages with:

fewer or zero calories

less added sugar

All you need to do is enjoy

VÂN

VÂN

VÂN

Potato crisp with zero trans fat

zero – calorie enhanced water beverage with

antioxidant and other vitamins

PRODUCT LINE

2. Product Detail:Fun For You

• Traditional sodas and snacks

• “The best thing you can give your cravings is exactly what they want”(PepsiCo)

The food and beverages your taste buds will appreciate

VÂN

VÂN

VÂN

Seasoned with

delicious deli –

inspired flavors

The bold, refreshing

and robust

cola

COMPANY STRATEGY

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COMPANY STRATEGY

1. Marketing:

=>PepsiCo believe expertise Vietnam beverage business.

• Vietnam’s an important part of PepsiCo’s strategy.

• PepsiCo expands products through investment across portfolio.

• Vietnam’s an attractive growth market.

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COMPANY STRATEGY

Middle East

Nigeria

PakistanColumbia

Brazil

Argentina

Egypt

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COMPANY STRATEGY

1. Marketing:

Target market:

Distribution:

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VIDEO CLIP:

COMPANY STRATEGY

2. Advertising:

Our advertising reflects this in possible waysHÂN

COMPANY STRATEGY

2. Advertising:

• There are 3 types advertisement:

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VIDEO CLIP:

COMPANY STRATEGY

2. Advertising:

• PepsiCo confidence new great taste

PepsiCo advertising campaigns and marketing programs

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COMPANY STRATEGY

2. Advertising:

• PepsiCo activates league, team localized in-store promotions.

• PepsiCo has grown in advertisement and campaigns

PepsiCo’s strategy plants to kick out competitors.

SLOGAN:

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CONCLUSION

TIÊN

CONCLUSION

TIÊN

ShareholdersProfitable

1. Future plan:

CONCLUSION

TIÊN

2. Keys to success:

New policies

CONCLUSION

TIÊN

Innovation Reformulation

3. Business lesson:

CONCLUSION

TIÊN

Innovation Reformulation

3. Business lesson:

CONCLUSION

TIÊN

4. Achievement :

22Top

GLOBAL BRANDS/ $ 1 billion each

In 200 COUNTRIES

CONCLUSION

TIÊN

5. PepsiCo's values:

Delivering

Acting

Building

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