By: Alejandra Castro

Type of product or services:

Beverages

Brand:

PEPSI

Campaign Name:

Pepsi Refresh Project

What is the concept chosen to differentiate the product or service?

• Tell the people that they can help their community with providing ideas.

What is the slogan?

• Thousands of ideas. Millions in grants.

Execution elements:

Characters : People of

communities

Images : People helping other persons

Texts : The slogan

Music : -

Execution Aspects:

Size : 0:46 seconds

Target Audience

• Young adults and adults.

Desired Positioning

• Have the best beverages.

Key Promise or benefit

• Pepsi is giving away millions to found great ideas

Communication Tone

• Emotional

What does it say?

• promote a new idea that has a positive impact on their community, state, or the nation.

How it is said?

• In a very convincing way to the people that want to help.

Whom is it addressed to?

• To the people that have ideas to help their community

When is it said?

• When you want to help other people.

Where is it said?

• In every home.

You can see all

the ideas of

any people.

You can vote for

the best idea.

It is very convincing

It might not remain valid for a log period of time.

It helps other people.