people with disabilities as market participants and expanding accessible ict markets
DESCRIPTION
Presentation of my Career Plan Presented in Brussels, Belgium 25/11/2011TRANSCRIPT
Introduction to EU Policy Environment
People with Disabilities as Market Participants and Expanding Accessible ICT
Markets
Robert HuffakerEarly Stage Researcher
25/11/2011
Overview
Technosite introduction
Purpose of research
Research questions to be pursued
Methodology & timeline
Anticipated problems, issues and research barriers
Six Month Secondment
WP 2.4 Building the Business Case for eAccessibility
Technosite
National Organisation of the Spanish Blind Foundation
Horizontal ICT accessibility consultancy, research, development and innovation.
Leading several EU projects, networks and studies concerning accessibility:
• Cloud4all • Apsis4all• Atis4all• Economic assesment of eAccessibility (072)• Monitoring eAccessibility (066)
WP 2.4 Building the Business Case for eAccessibility
Purpose of research
Explore EU disability law/policy reform options via
UNCRPD
Emphasize the significance of social inclusion &
accessibility
Research eAccessibility’s “Business Case”
Explore market potential for the ICT sector to grow
its global reach provided its products and services
become accessible
WP 2.4 Building the Business Case for eAccessibility
Research questions
What are the:
– main ICT obstacles & opportunities faced by
PwD?
– accessibility and usability issues?
– training needs of disabled users in accessing
these services?
How can accessibility & usability issues be resolved
to foster compliance?
What are the implications of industry-standard
developments and legal legislation on ensuring
eAccessibility?
WP 2.4 Building the Business Case for eAccessibility
Research questions
How is the Business Case of eAccessibility currently
being accepted?
What are the existing good practice models?
Where are the savings or expenditures of firms
investing in eAccessible goods and services?
What can main stake holders do?
WP 2.4 Building the Business Case for eAccessibility
Methodology & timeline
Search & analysis sources Macroeconomic Microeconomic Statistical
Strategic analysis Drivers Effects Stakeholders
Cost-benefit analysis (CBA) Derived from accessible
technologies
Development of economic data Combine existing statistics
for CBA
Preparing Recommendations:
Legislative, economic and business model
Interaction with other researchers
WP 2.4 Building the Business Case for eAccessibility
Anticipated research barriers Scarcity of data and indicators on the impact of
accessible ICT for PwD in daily life like:
education
employment
recreation
Multiple use of languages in gathering data
Ensuring web accessibility from scratch vs.
redesign?
Is it possible to isolate web accessibility cost from
the whole web development cost?
WP 2.4 Building the Business Case for eAccessibility
Six Month Secondment
Trade association for the European ICT
sector
Network-wide events on eAccessiblity from
the private sector perspective
WP 2.4 Building the Business Case for eAccessibility
THANK YOU!
Robert Huffaker
Early Stage Researcher (Technosite)
http://es.linkedin.com/in/robhuffaker