people sourcing certifications-info-session
TRANSCRIPT
Info on the Program
http://sourcingcertification.com
Q&A on the Program
Q&A on Sourcing
People Sourcing is finding information
about professionals.
We do People Sourcing so that (either
we or our business partners) get on the
phone with just the right people and at
the right time. People Sourcing makes a
cold call warm.
We call the discipline “People Sourcing”
Recruiters call it “Sourcing”, “Candidate
Sourcing”, “Talent Sourcing”, “Internet
Recruiting”, “Searching”, “Social
Recruiting”; Sales people are not familiar
with the term “Sourcing” and call it
“Name Generation” or “Lead
Generation“.
The People Sourcing Certification
Program is the next-generation
international online training and
certification program that
covers everything necessary to find
information about professionals.
The Program: › covers all the material that anyone
searching for professionals on the Internet needs
› assures that attendees practice and master the skills they learn
› teach the principals and ideas of people sourcing along with the rules and templates
› the certification is a proof of true hands-on people sourcing skills
› At the same time it’s affordable
The Program is taught online. All time
zones are accommodated. The Program
lasts for 5 weeks.
Participants are provided with:
› Video-recordings; slides; and extra materials
to keep
› Practice tasks; online support; interactive
Q&A
› Final exams
Two levels:
› CPSP-1 - Certified People Sourcing
Professional Level 1
› CPSP-2 - Certified People Sourcing Professional Level 2
Level 1 is recommended for all Recruiters, Sales, Business Development professionals, for beginner-to-intermediate Sourcers, and for advanced Sourcers who want to get a refresher
Level 2 is recommended for advanced Sourcers and anybody who wants to take their People Sourcing skills to the next level › We recommend taking the Level 2 in the round
after the level 1
Program starts with Material Delivery: three 90-min lectures on: › Search Engines
› Social Networks
› Productivity Tools Techniques’ Integration for Best Practices
Practice Month
Test Week
Level Two goes at a faster pace and provides deeper coverage than Level One
Level One
› June 4, 2013 (Tue): Materials are delivered
› June 4-July 2: Practice Month
› July 3-July 9: Test Week
Level Two
› June 11, 2013 (Tue): Materials are delivered
› June 12-July 9: Practice Month
› July 10-July 15: Test Week
The Certification is gaining recognition as the industry standard in the training and in the assessment of people sourcing professionals
As the Program Graduate you and your team will get to the next level in your People Sourcing practice (next slide)
The Certification Final Exams serve as a baseline in the assessment for the People Sourcing proficiency for everyone
You will: › be able to follow the best practices in our
industry, increasing productivity and team work
› be able to source target profiles in a variety of industries and locations without a need to retrain
› discover hidden profiles that you couldn’t before
› know how pre-quality professionals for a call, to get on the phone only with the right people
› know how to get additional information to make a phone call warm
› get ahead of the competition that is on the hunt for the same qualified professionals
Everyone who goes through the program
will experience more enjoyment and less
frustration while people sourcing.
Level I. Session 1. Search
žAbout PeopleSourcing
žSearch Engines
• The Boolean logic
• The Fundamentals of Google Search
–Syntax rules: the core operators; X-raying; special characters
–Settings and Options
• Strategies and Best Practices
–Excluding false positives
–Searching process
• Search Engines Comparison
• Bing overview
• Metasearch engines
žInternet Research
• Terminology research
• Finding target companies
• Job Title research
• Where do the potential leads “hang out”?
–Memberships
–Events
Level II. Session 1. Search žSearch Engines
• How Search Engines Work
• Deep and Surface Web
• Real Time Web
žGoogle Search
• Syntax rules
• Fill In the Blanks: The Asterisk
• Related
• Controlling the Display
• Searching Verbatim
• Excluding Junk Results
• Custom Search Engines
• Captchas
žSearching Without Google
• Search Engines Comparison
• Bing/Yahoo syntax
• Blekko
• DuckDuckGo
• Exalead
žHow to Find
• Resumes and CVs
• Social Profiles
• Lists of Prospects
žSearching Publications
žSemantic Search
Level I. Session 2. Social Networks
žIntroduction to Social Networks
• “Social” Recruiting Advantages
• Communicating options
–Call or email?
žThe Top Networks
žLinkedIn In-depth
• LinkedIn vs. Job Boards
• Levels of membership
• How to properly use people search
• Uncovering Hidden names
• How to Communicate with Members
• What can be revealed by X-raying
žFacebook
• People search applications
žGoogle-Plus
• What Google-plus means for your business
• People search techniques
žTwitter techniques for branding
žSummary
Level II. Session 2. Social Networks
�Social Recruiting” Advantages
žLinkedIn In-depth
• How to Communicate with Members
• X-raying
• LinkedIn Signal
• Recently Updated Profiles
• LinkedIn Secret Productivity Tips
žCross-referencing with
• Google-Plus
žGoogle-Plus Peoplesourcing
• Techniques and Limitations
žPeople Search on Twitter
žMore Networks
• Quora
• Meetup
žBlogs
žAssessing Networks
Level I. Session 3. Tools žWhat makes peoplesourcing productive • What can be automated • What about the phone?
žPeople Finders • Pipl; Zoominfo; Jigsaw žX-raying vs. searching “inside” • How to X-ray membership sites žParsing, Sorting, and Filtering Tools • Email Extractors • Browser Extensions
žFinding contact information • Verification • Xobni �Distributed profiles and “Dream Software” ž[Teamwork.] Saving and sharing searches žSearching Internationally žPosting Jobs
žPutting it all together • Step-by-step Peoplesourcing Scenarios žKeep and improve your peoplesourcing skills
Level II. Session 3. Tools
žWhat Can and Cannot be Automated
žHow People Finders work
žLead Generation
žPeople Finders
žX-raying Membership Sites
žFinding Contact Information
žCross-Referencing
• The Find Friends Function
žBrowser Add-Ons
• Outwit Hub
žEmail Add-Ons
žExcel in Sourcing
�Distributed Profiles and “Dream Software”
žCross-Posting Jobs
žKeep and improve your peoplesourcing skills
At least six “office hours” online sessions
Practice assignments; discussing example test questions
Private group for discussions and sharing the materials
One month of Q&A
Test:
› 60 questions for Level 1
› 80 questions for Level 2
You will need to complete the test within
48 hours. The Test needs to be taken
within the Test Week. It can be taken
twice.
Steve Seay Porter, TX
Eileen Norton Manassas, VA
Gene Currie Alexandria, VA
Miriam Mealy Butler, PA
Gail Gerson Chicago, IL
Michelle Rea Stockholm, Sweden
Fiona Nelson Carmel, IN
Naresh NOL Andhra Pradesh, India
Megan Bird Atlanta, GA
Carolyn Yarbrough Cartersville, GA
Keith Stewart Flower Mound, TX
Clodagh Davis Kilcoole, Ireland
Nancy Warfield El Cerrito, CA
Stacey Smith Washougal, WA
› (*partial list)
Christopher Cruz San Diego, CA
Jing Wang Vancouver, BC, Canada
Roland Lancelot Pavamani Bangalore, India
Cathy Ou Sunnyvale, CA
Jung Kim Lake Forest, CA Sally Ahn Bellevue, WA
Alexa Betz Redmond, WA
Beth Smoots River Forest, IL
Katie Wilber Bellevue, WA Jean-Pierre Rudulier Maule, France
Heather Bain Sioux falls, SD
› (*partial list)
Certification Package
› Level One $799
› Level Two $799
› Group Discounts: see the site
› Previously enrolled $200
› Previously certified $100
* Subject to change for future attendees
All But Tests (the materials, the slides, and
video-recordings):
› Level One $399.00
› Level Two $399
› Both Levels $499
› Upgrade to full program: the difference in
price
Our team was raving about your
program at the end of the day
yesterday and how it compares to
others. Congratulations on getting that
up and running!
I feel that you pulled together and
verified information that can be found
in numerous places into one concept
and it finally ‘clicked’ for me.
For advanced sourcers, Level II was just
right offering technical explanations and
behind the scenes solutions to utilizing
your sourcing data more efficiently.
In reviewing Level I, I would recommend
that course to EVERY Recruiter using a
computer.
What are the dates for the next training?
What is the cost?
I will probably not be able to attend when you are giving the presentation live but would like to view them after work and take your test afterwards. Is it possible?
How do I access the program materials?
Will other dates be available in the future?
Is it possible to study on my own and only pay for the testing?
Is it possible to buy the materials only and perhaps join the program and go through testing later?
How is this certification different from AIRS?
Would the Level 1 be appropriate for a true beginner of sourcing?
How do I decide which level to sign up for?
How much time will I need to dedicate to study?
How many points do I have to pass the test and get certified?
Please email me for a questionnaire;
most people do know their “level”
Some guidelines:
› Do you use advanced search operators?
› Do you know how Google search has
changed in the past 6 months?
› Do you use many functions/advanced dialogs on LinkedIn?
› Do you use browser extensions?
http://sourcingcertification.com/webinars/
Sign up for the Program & receive one
recording of your choice: Boolean Strings Basics
Google-Based People Sourcing
How to Extract Candidates and Leads from
Productivity Tools and Techniques for Internet
Sourcing
People Sourcing Essentials for LinkedIn
Boolean Search on LinkedIn
People Sourcing on Google-Plus
Contact me at
510-233-9493 (PDT)
Customer Support Manager George Glikman
510-384-8262
Site: http://sourcingcertification.com