people power m p
DESCRIPTION
A presentation explain about history of Kaskus and how kaskus can motivate kaskuser to be evangelist and how we think in term of technology and marketingTRANSCRIPT
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PEOPLE POWER
Danny Oei Wirianto
Twitter: @dwirianto
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KASKUS Milestone
KASKUS founded in Seattle, USA by Andrew Darwis
KASKUS move to Jakarta and officially
revamp the brand with 350,000 members
- Pass 1.1 Million members- 17 Millions Visitor/month
- Break 350 Million Pageviews
-Focus on Marketplace- Focus on Payment System- Focus on Mobile Platform
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7th users in the world for Facebook
2nd users in the world access FRIENDSTER
10th users in the world use twitter
1st loyalists in the world for
“More than 60% internet Indonesia Population
spend their time to Social media =
+/- 25 Million Users
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Entertain Me!Entertain Me!
CuriousCurious
Hear Me
Out!
Hear Me
Out!
In Group
In Group
What is in it for
me?
What is in it for
me?
Easy.I am Lazy
Easy.I am Lazy
User = Human
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One To One
engagement Influential
engagement
Engagement
build Experience through
Engagement
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“Computer & Mobile is a TOOL”
Elegant organization: Help Community to do what they want to do better.
“Be A Platform for People to BUILD on the top of it”
“Think Distributed: Can’t expected Customer COME to you”
Simplify: Keep It Simple Stupid (K.I.S.S)
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Customer x Customer = CommunityLife is public and so do your business
• Knowing customer conversation• Talk with your consumer• Be presence where your customer • Listen to all your bad press, PR & consumer dissatisfaction.• Your customers are your ad agency
Your worst customer is your best friendYour best customer is your partner
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Twitter: dwirianto
Thank You
Thank You