people driven innovation with design people af henrik mathiassen design-people
DESCRIPTION
Oplægget blev holdt ved InfinIT-arrangementet Temadag om integrering af usability-arbejde i agile udviklingsprocesser, der blev afholdt den 6. maj 2014. Læs mere om arrangementet her: http://infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/hvordan_kombineres_agil_udvikling_og_usability-arbejde.htmTRANSCRIPT
Maj 2014
People driven innovation with design-people
Rasmus Falkenberginnovation director & partner
Henrik Mathiassendesign director & partner
Founded in 2005,an international team of design researchers, strategy and innovation experts, design psychologists, user experience designers, product designers and digital designers...
design-people
Creating business with people-driven innovation... inspired by women
Our mission
10.000 hours3 years
driven by design-people
1500 women
http://www.femaleinteraction.com/
Research, results & guidelines - all in one book
The Innovation staircase
Incremental
RadicalValue & meaning
Benefits & experience
Interaction & usability
Style & performance
Market driven
User driven
People driven
Genderdriven
gender know-how = level of innovation
Some of our clients
So far, we carried out user research here
design-people services
Strategy Exploration Innovation Design
Lisa is listening to music on her home audio system while planning a dinner party she is hosting.
She receives a song recommenda-tion from her friend. She drags the song to her own music library and plays the song - great memories.
Lisa’s daughter comes home and the music is playing while they are talking.
Later Lisa is in her bedroom getting ready for the party.
She turns on her favourite radio station from the tunecase remote.
When Lisa is done she goes to the living room to prepare aperitifs.
Lisa likes the song playing on the radio. She touches “I-like” to save it directly. Then she creates a playlist for the evening.
Lisa loves how music creates at-mosphere but she closes the tune-case so the screen will not become centre of attention.
Lisa and her friends enjoy a glass of wine, while the tunecase pro-vides music over the speakers.
• Prioritize user profiles
• Establish corporate user experience benchmarks throughout the customer journey
design-people services
Strategy Exploration Innovation Design
Lisa is listening to music on her home audio system while planning a dinner party she is hosting.
She receives a song recommenda-tion from her friend. She drags the song to her own music library and plays the song - great memories.
Lisa’s daughter comes home and the music is playing while they are talking.
Later Lisa is in her bedroom getting ready for the party.
She turns on her favourite radio station from the tunecase remote.
When Lisa is done she goes to the living room to prepare aperitifs.
Lisa likes the song playing on the radio. She touches “I-like” to save it directly. Then she creates a playlist for the evening.
Lisa loves how music creates at-mosphere but she closes the tune-case so the screen will not become centre of attention.
Lisa and her friends enjoy a glass of wine, while the tunecase pro-vides music over the speakers.
• Conduct real life user studies with both existing and not-yet-users
• Map out motivations, barriers and innovation potentials
design-people services
Strategy Exploration Innovation Design
Lisa is listening to music on her home audio system while planning a dinner party she is hosting.
She receives a song recommenda-tion from her friend. She drags the song to her own music library and plays the song - great memories.
Lisa’s daughter comes home and the music is playing while they are talking.
Later Lisa is in her bedroom getting ready for the party.
She turns on her favourite radio station from the tunecase remote.
When Lisa is done she goes to the living room to prepare aperitifs.
Lisa likes the song playing on the radio. She touches “I-like” to save it directly. Then she creates a playlist for the evening.
Lisa loves how music creates at-mosphere but she closes the tune-case so the screen will not become centre of attention.
Lisa and her friends enjoy a glass of wine, while the tunecase pro-vides music over the speakers.
• Benefit and scenario-driven concept development
• Early stage concept feedback with key stakeholders
• Frame benefit story
design-people services
Strategy Exploration Innovation Design
Lisa is listening to music on her home audio system while planning a dinner party she is hosting.
She receives a song recommenda-tion from her friend. She drags the song to her own music library and plays the song - great memories.
Lisa’s daughter comes home and the music is playing while they are talking.
Later Lisa is in her bedroom getting ready for the party.
She turns on her favourite radio station from the tunecase remote.
When Lisa is done she goes to the living room to prepare aperitifs.
Lisa likes the song playing on the radio. She touches “I-like” to save it directly. Then she creates a playlist for the evening.
Lisa loves how music creates at-mosphere but she closes the tune-case so the screen will not become centre of attention.
Lisa and her friends enjoy a glass of wine, while the tunecase pro-vides music over the speakers.
• Situative ease of use & branded interaction design
• (Gender) responsive product design
• Communications, POS, supporting benefit story & design DNA
design-people services
Lisa is listening to music on her home audio system while planning a dinner party she is hosting.
She receives a song recommenda-tion from her friend. She drags the song to her own music library and plays the song - great memories.
Lisa’s daughter comes home and the music is playing while they are talking.
Later Lisa is in her bedroom getting ready for the party.
She turns on her favourite radio station from the tunecase remote.
When Lisa is done she goes to the living room to prepare aperitifs.
Lisa likes the song playing on the radio. She touches “I-like” to save it directly. Then she creates a playlist for the evening.
Lisa loves how music creates at-mosphere but she closes the tune-case so the screen will not become centre of attention.
Lisa and her friends enjoy a glass of wine, while the tunecase pro-vides music over the speakers.
the foundation for the complete user experience
Nilfisk Advance - People driven compact industrial vacuums
Vifa Copenhagen wireless speaker
Danfoss thermostat
communication+
Airmaster ventilation panel
Kamstrup - Multical flowmeter
Kamstrup - Meter Management Software
Save
System logs
Meter con�g Meter service Radio
Tari� con�gException daysImport from DB Performance
Job List
Job results
Export Jobs SchedulingSystem log
Add Users Remove Users View database Encryption Copy Edit Preview Show/hideRun On
Heat Cooling Electricity VEEWater
Previous window
Next window Tile vertically Tile horizontally
Job settingsMonitor
Grid loss
Logout
Collect Send New... Print Search Close Delete
Cancel Accept
Update / refresh
Next PrevSearch for meters
Add/ remove meter group
Customer info
Collect stored settings
Full ScreenLoad contr. Street lights
Alarm
Alarmstatus
Cut PasteSynchronise Meter Export to / Import from mapSelect all / deselect all Information User pro�le Events
Report
Con�g. Users
Groups
Meter data
Visualize
Kamstrup - implementation
Female Interaction - Danfoss”Female interaction made it all the way into the very value proposition of our company.”
Søren Hesseldahl, Danfoss
Female Interaction - Danfoss caseIndoor Climate Control System
UI Showcase I August 2013 I www.design-people.dk
Hounö - Visual Cooking
Hounö - Visual Cooking
Epoke