people coaching works company profile

8/9/2019 People Coaching Works Company Profile

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An Introduction of

People Coaching Works Sdn Bhd

(627222-X)

(Formerly known as Mobiletivation Sdn Bhd)

Contact DetailsContact DetailsContact DetailsContact Details

Mr. Murphy LUMMr. Murphy LUMMr. Murphy LUMMr. Murphy LUM CMC (Aust), DMS (UK), ITP (USA), TTT (Mal), ACB, ALBChief Executive Coach/Principal Performance Consultant

25-03, Jalan Kenari 19ABandar Puchong Jaya47170 PuchongSelangor Darul Ehsan, MALAYSIA

Hotline: 016Hotline: 016Hotline: 016Hotline: 016----244 8530244 8530244 8530244 8530Email: [email protected]

Website: http:///www.coachingworks.com.my

COMPANY

PROFILE


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All proposal information contain in this document are the sole property of PCW and therefore represents intellectual

property and copyright belonging to PCW. Proposal information shall be used only for the expected and agreed purpose(s)

and shall not be used for any other purpose or disclose to any third party under any circumstances whatsoever without

permission from PCW.


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WHY CONDUCT LEARNING &WHY CONDUCT LEARNING &WHY CONDUCT LEARNING &WHY CONDUCT LEARNING &

DEVELOPMENT ACTIVITIES?DEVELOPMENT ACTIVITIES?DEVELOPMENT ACTIVITIES?DEVELOPMENT ACTIVITIES?

AtPeople Coaching Works, we choose to become

our clients learning partner to jointly understand

the business requirements, learning needs,

addressing the inconspicuous blind spots and

solving them simply, based on our diverse

experiences and research support in performing

the same process with our existing clients.

HUMAN RESOURCES PRACTITIONERS areincessantly disappointed by the poor impact of

training in effecting positive change in

employeesperformance level. We have heard, we

have seen and we appreciate the concerns of

human resources practitioners in arranging the

next training sessions.

At People Coaching Works, we are an avid

believer in the potentials of organisational

development activities. We tasked ourselves to

decipher the learning application conundrum, in

order to produce comprehensive learning

solutions that really work for the business, the

team and the individual.

In conclusion, our purpose of existence is very

simple to add impetus that drives

organisations to become best-in-class, visionary

and a market-leader through an integrated

coaching & learning solution.


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OPERATIONAL GUIDING PRINCIPLESOPERATIONAL GUIDING PRINCIPLESOPERATIONAL GUIDING PRINCIPLESOPERATIONAL GUIDING PRINCIPLES

PCWLEARNING&DEVELOPMENTVALUECHAINPCWLEARNING&DEVELOPMENTVALUECHAINPCWLEARNING&DEVELOPMENTVALUECHAINPCWLEARNING&DEVELOPMENTVALUECHAIN

People Coaching Works is committed to ensure that the learning initiatives are relevant to

the business and effective for its workforce. We have been studying the organisational

learning process since 2003 and the outcome of it is the PCW Learning & Development

Value Chain as described below. By having an in-depth understanding and knowing how

to extract value from it, we are able to design our learning solutions using the PCW LEARN

methodology, which has proven to be effective for our clients.

Stage

1Stage2

Stage3

Stage

4

Stage5

Stage

6

Stage7

Stage8

Learning has been treated as an ad-hoc

eventfor far too long. Enough said! Itis about time that learning should be

treated as a process and be included as

a strategic purpose that can genuinely

help the organisation become great,

best-in-class, visionary and market leader!

Stage 1Stage 1Stage 1Stage 1 Competency GapCompetency GapCompetency GapCompetency Gap

AssessmentAssessmentAssessmentAssessment

Stage 2Stage 2Stage 2Stage 2 Key LKey LKey LKey Learningearningearningearning &&&&

DDDDevelopmentevelopmentevelopmentevelopment Objective(s)Objective(s)Objective(s)Objective(s)

(KLDO)(KLDO)(KLDO)(KLDO)

Stage 3Stage 3Stage 3Stage 3 Integrated LearningIntegrated LearningIntegrated LearningIntegrated Learning

PlanPlanPlanPlan

Stage 4Stage 4Stage 4Stage 4 Learning ReadinessLearning ReadinessLearning ReadinessLearning Readiness

Stage 5Stage 5Stage 5Stage 5 PrePrePrePre----coursecoursecoursecourse

AssignmentAssignmentAssignmentAssignment

Stage 6Stage 6Stage 6Stage 6 Learning SolutionLearning SolutionLearning SolutionLearning Solution

DeliveryDeliveryDeliveryDelivery

Stage 7Stage 7Stage 7Stage 7 Applied Learning &Applied Learning &Applied Learning &Applied Learning &

Follow upFollow upFollow upFollow up

Stage 8Stage 8Stage 8Stage 8 Track Efficiency &Track Efficiency &Track Efficiency &Track Efficiency &

Evaluate EffectivenessEvaluate EffectivenessEvaluate EffectivenessEvaluate Effectiveness


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PCWPCWPCWPCWLEARNFRAMEWORKLEARNFRAMEWORKLEARNFRAMEWORKLEARNFRAMEWORK

People Coaching Works invests significant amount of resources to ensure real value is

added to support our clients agenda of effective workforce development. To fulfil that, two

key areas come to mind aided understanding of the relevant skills & knowledge to be transferred;

and contextual application made easy in the workplace. This approach or methodology has sincebeen known as the PCW LEARN FRAMEWORK. A simplified explanation is found below;

LESSON

(concept

sharing)

EXPERIENCE

(what

happened?)

ASSIMILATE

(what's

important?)

REFLECTION

(create

meaning)

NEXT STEP

(action

planning)

Essential concepts relating to the

KLDO are collated andshared with

participants viavariousmeansthat

accommodates visual learners,

auditory learners and kinaesthetic

learners. The key focus area here is

RELEVANTknowledge, skills and

abilities acquisition.

When the key concepts are duly

delivered, participants progressed to

experiential learning setting to

attempt working on either their own

cases/issues or generic cases/issues.

The key focus area in this phase is to

nderstand what had happened

and ow did they

eaction/respond o the situation.

Teaching moments (also known as

debriefing) is what this phase all about.

Participants uniquely differentiate and

prioritise what is important/ elevant to

them and what is not, given the

ssues/challenges they commonly

encounter. The more active the

articipants are in this phase the more

value the will benefit from it.

An much neglected but essential

activity hat allows participants to have

personal reflection time is required to

individually create the meaningwithin

the context of their unique working

cases. This is where participants put

all the pieces together based on

their own work situations and conclude

ow and when to a l their new- ound

Participants shall wrap up the learning

process by formulating a pragmatic action

plan (known as SKIP TM to address

ertinent, recurring and cancerous daily

work challenges. When hey report back to

work, they would already have a solution o

solve those challenges. They would be able to

experience improved performance results

faster than before!!


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WHYCHOOSEWHYCHOOSEWHYCHOOSEWHYCHOOSEPPPPEOPLEEOPLEEOPLEEOPLECCCCOACHINGOACHINGOACHINGOACHING

WWWWORKSORKSORKSORKSASYOURLEARNINGASYOURLEARNINGASYOURLEARNINGASYOURLEARNING

PARTNER?PARTNER?PARTNER?PARTNER?

As a DivisionalAs a DivisionalAs a DivisionalAs a Divisional

Manager, and managerManager, and managerManager, and managerManager, and manager

of managers, I wasof managers, I wasof managers, I wasof managers, I was

looking for a programlooking for a programlooking for a programlooking for a program

that would make athat would make athat would make athat would make asignificant difference insignificant difference insignificant difference insignificant difference in

the way my mangersthe way my mangersthe way my mangersthe way my mangers

thought about improvingthought about improvingthought about improvingthought about improving

the performance of theirthe performance of theirthe performance of theirthe performance of their

staff and their unitsstaff and their unitsstaff and their unitsstaff and their units

performance has a whole.performance has a whole.performance has a whole.performance has a whole.

The program puThe program puThe program puThe program putttt

together bytogether bytogether bytogether by MurphyMurphyMurphyMurphy LumLumLumLummade a significantmade a significantmade a significantmade a significant

difference to thedifference to thedifference to thedifference to the

performance outcomesperformance outcomesperformance outcomesperformance outcomes

achieved by my managers;achieved by my managers;achieved by my managers;achieved by my managers;

with a particular highlightwith a particular highlightwith a particular highlightwith a particular highlight

being the development ofbeing the development ofbeing the development ofbeing the development of

coaching skills and thecoaching skills and thecoaching skills and thecoaching skills and the

deployment of a coachingdeployment of a coachingdeployment of a coachingdeployment of a coachingapproach to leadership.approach to leadership.approach to leadership.approach to leadership.

If I measured theIf I measured theIf I measured theIf I measured the successsuccesssuccesssuccess

of the program in terms ofof the program in terms ofof the program in terms ofof the program in terms of

changed behavior andchanged behavior andchanged behavior andchanged behavior and

business outcomes, Ibusiness outcomes, Ibusiness outcomes, Ibusiness outcomes, I

reflect on the program asreflect on the program asreflect on the program asreflect on the program as

being a completebeing a completebeing a completebeing a complete

success.success.success.success.

Lewis C F

General Manager

A multinational telco

based in Cyberjaya

Consistent training

effectiveness as a result of

SMARTER objectives

being formulated

Business driven training

programs based on

strategically aligned

learning needs diagnosis

Highly effective training

delivery outcome via our

tested and proven

LEARN framework

Success via a common

framework & language for

busy executives to apply

new learning via SKIP

framework

Learning accountability is

promoted due to increase in

performance and productivity

measured by improvised

method of evaluation


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FOUNDER,CHIEFEXECUTIVECOACH,MASTERTRAINERFOUNDER,CHIEFEXECUTIVECOACH,MASTERTRAINERFOUNDER,CHIEFEXECUTIVECOACH,MASTERTRAINERFOUNDER,CHIEFEXECUTIVECOACH,MASTERTRAINERMURPHYLMURPHYLMURPHYLMURPHYLUMUMUMUM

CMC(Aust), DMS (UK), ITP (USA), TTT (Mal) ACB, ALB

MR.MURPHY LUMs lifelong mission is to continuously learn from life experiences,

to consistently create exciting learning activities & programs based on personal &

borrowed wisdom; and to perpetually share them with others through hiscoaching, mentoring, consulting & counselling skills & experiences.

Murphy is also known to be a passionate life-long learner, explorer & practitioner by his

peers and clients. He graduated from many world-class institutions including the prestigious

Behavioral Coaching Institute of Sydney. He earned a prestigious accolade as a Certified

Master Coach (Behavioral Change),wherehewas personally coached & supervised by the co-

founder of the Institute, Dr. Suzanne Skiffington, who is recognized for many years as the worlds

leading authority and educator in behavioral-based, professional leadership coach!

Murphy has also contributed immensely to the community. He was a member of the YoungEntrepreneurs Association of Malaysia (PUMM); the Technopreneur Association of Malaysia (TeAM); the

National Business Director for the Junior Chamber Malaysia from 2001/2002; the48th Presidentfor the

Kuala Lumpur Junior Chamber; the Vice President Education of Sunway Toastmasters Club from

2005/2006. Murphy was unanimously elected as the President of Sunway Toastmasters Club and led it

to be the Presidents Distinguished ClubPresidents Distinguished ClubPresidents Distinguished ClubPresidents Distinguished Club by achieving every single growth KPI set by Toastmasters

International, USA!

Career-wise, he started out as a cost accountant in a Tumasek Pewter Sdn Bhd in 1992 and

in 1994; his entrepreneurial spirit led him to become the understudy of a top management

consultant in this region. Being a quick learner, Murphy set up his practice own consultancy

practice, 4i Resources in 1996, focusing on business process and systems optimisation. In 1999, he

was head hunted to be a principal consultant for Cybertouch Sdn Bhd. In 2003, he was headhuntedagain to be the Managing Director ofAgiga WorldCom Sdn Bhd,. In 2004, he started his own human

potential development company known as Mobiletivation Sdn Bhdand changed its name to People

Coaching Works Sdn Bhd in 2005 to reflect its core competencies in leadership coaching.

These are international clients that has benefited from Murphys work.

Telecommunication Electronics Others

Automotive Manufacturing

PRINCIPALPRINCIPALPRINCIPALPRINCIPAL


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CONSCONSCONSCONSULTANT,MASTERTRAINERULTANT,MASTERTRAINERULTANT,MASTERTRAINERULTANT,MASTERTRAINERSSSSRAJRAJRAJRAJ

MBA Training & HRD (USA), BBA, CIM-UK, Dip Training Management (UK)

Raj, the connoisseur in Sales Training is a much sought after trainer and a stand on motivator.

He brings life to the stage with his inimitable style of facilitation, which disallows a moment of

dullness even in after lunch presentation.

Raj is a licensed and accredited facilitator in Occupational & Behavioural Psychometrics (S&H

Australia). He holds various qualifications such as MBA Training & HRD (USA) and also a

Member of American Management Association, Chartered Institute of Personnel Development

(UK), Canadian Chartered Institute of Business Administration.

Raj has more than 20 years experience in diverse sales disciplines and sales management

designations. After being exposed to different sales positions, his inherent passion for training

was ignited when he was seconded to Will, Sydney the only Asian in a team of international

trainers who successfully developed 40 modules which is now used globally in BAT companies.

These are various clients that has benefited from Rajs work.

SENIORCONSULTANTSENIORCONSULTANTSENIORCONSULTANTSENIORCONSULTANT,TRAINER,TRAINER,TRAINER,TRAINER----TIMOTHYTIMOTHYTIMOTHYTIMOTHY

MBA (Organization Behaviour) Australia, BBA (RMIT) Australia, D.I.M.P (MIM), L.T.C.L (London)

Timothy holds an MBA, specializing in Organization Behavior from the University of Newcastle,

Australia. The combination of his academic background and vast corporate experience made

him a sought after facilitator in disciplines such as strategic team enhancement,

communication skills, strategic human resource development and customer service.

Citibank, Deutsch Bank, Maybank, B Braun, Schering-Plough, Concorde Hotel, Prince Hotel,

Siemens, Pantai Medical, Kompakar Group and institutes of higher learning.

One of Tims greatest aspirations is to be able to develop and nurture the potential of younger

generations to create a brighter future for themselves. He has already begun this journey in

his involvement in non-profit work as a speaker for youth conferences in Malaysia and in NewSouth Wales Australia.

These are various clients that has benefited from Timothys work.


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PLEASECONTACTUSPLEASECONTACTUSPLEASECONTACTUSPLEASECONTACTUS

As you would probably have found out by now that our passion, inspiration and

commitment lies in what we do. The reward we are seeking for is a satisfied client

because the objectives set for the learning and development interventions have been

fulfilled. And that, we know we can do, based on our methodologies.

Please feel free to contact us on your people performance issues and needs on the

details found below and we look forward to becoming your organisational learning

and development partner!

Mr. Murphy LUM CMC (Aust), DMS (UK), ITP (USA), TTT (Mal), CTM, ALB

Chief Executive Coach/Master Trainer

People Coaching Works Sdn Bhd (formerly known as Mobiletivation Sdn Bhd)

Hotline:- +6016 244 8530

Email:- [email protected]

people coaching works company profile

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