people centered design for social & economic...
TRANSCRIPT
Emerging Futures Lab 2015
People Centered Design for Social & Economic Development
Policies, Programmes and Interventions Designed Top Down
What is the Challenge we Face?
Our Approach
Puts People First
Representative sample selected through rigorous secondary research & analysis
Methods: A Day in the Life
Methods: Indepth Interviews
Immersion: Understanding the Social Ecosystem
Immersion: Context and Environment
Seeks to Uncover Assumptions, Patterns, People’s Needs
Our Approach
Structured Methods for Analysis and Synthesis
Sample Synthesized Profile for Financial Inclusion
Behavioural Insights Vs Assumptions
Our Approach
Frames the Context
Holistic Perspective
Identifying Constraints and Conditions
One size may not fit all
Describe and Demarcate Segments
People's Needs and Context Inform the Design Challenge
Our Approach
Insights are Actionable Immediately
Facilitates Stakeholder Involvement
Conceptual Designs Visualized
Research Outcomes Customized for Stakeholders
Rapid prototyping allows us to iterate & respond to user needs, if required
