people are the content congres contentmarketing & webredactie 2016

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VICE PEOPLE ARE THE CONTENT VERSA

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Page 1: People are the Content Congres Contentmarketing & Webredactie 2016

VICEPEOPLE ARE THE CONTENT

VERSA

Page 2: People are the Content Congres Contentmarketing & Webredactie 2016
Page 3: People are the Content Congres Contentmarketing & Webredactie 2016

IF YOU TALKED TO PEOPLE THE WAY ADVERTISING TALKED TO PEOPLE, THEY'D PUNCH YOU IN THE FACE.

Page 4: People are the Content Congres Contentmarketing & Webredactie 2016

ALWAYS ON & RELEVANT.MENSELIJKE MARKETING.

VICE

VERSA

Page 5: People are the Content Congres Contentmarketing & Webredactie 2016

VRAGEN, LUISTEREN & ONDERZOEKEN.

Page 6: People are the Content Congres Contentmarketing & Webredactie 2016

ONLINE REPUTATIEMANAGEMENT IS KEY.

Page 7: People are the Content Congres Contentmarketing & Webredactie 2016

SCHUIF KENNIS EN PERSOONLIJKHEID NAAR VOREN.

Page 8: People are the Content Congres Contentmarketing & Webredactie 2016

DE MENS ALS MERK. PERSONAL BRANDING.

Page 9: People are the Content Congres Contentmarketing & Webredactie 2016

VERSA

VICE

Page 10: People are the Content Congres Contentmarketing & Webredactie 2016

BOUW AUTORITEIT MET SOCIAL MEDIA. MENSEN WILLEN PRATEN MET MENSEN.

Page 11: People are the Content Congres Contentmarketing & Webredactie 2016

0%ORGANISCH BEREIK

Page 12: People are the Content Congres Contentmarketing & Webredactie 2016

92%VERTROUWEN VRIENDEN & FAMILIE

Page 13: People are the Content Congres Contentmarketing & Webredactie 2016

EARNED MEDIA FIRST. IT'S YOUR HERO CONTENT.

Page 14: People are the Content Congres Contentmarketing & Webredactie 2016

MEDEWERKERS

MERKWERKERS

EMPLOYER

ADVOCACY

VERSA

VICE

Page 15: People are the Content Congres Contentmarketing & Webredactie 2016

"3 VAN DE 4 POSTS

ZOUDEN NIET OVER JE

PRODUCTEN OF

DIENSTEN MOETEN

GAAN" VICE

VERSA

Page 16: People are the Content Congres Contentmarketing & Webredactie 2016

THE ONLY WAY IS UP

70% CUREREN30% CREEREN

Page 17: People are the Content Congres Contentmarketing & Webredactie 2016

VERTROUWEN, VRIJHEID, TRAINING & TOOLS.

Page 18: People are the Content Congres Contentmarketing & Webredactie 2016

DUSSS...

1. ONDERZOEK & STRATEGIE

2. CONTENT TILT & DOMEINEN

3. AMBASSADEURS WERVEN & TRAINEN

4. CONTENTCREATIE & CURATIE

5. DELEN = FACILITEREN & TOOLS

6. BEREIK & ENGAGEMENT

7. LEER & OPTIMALISEER

DE 7 STAPPEN

VERSA

VICE

Page 19: People are the Content Congres Contentmarketing & Webredactie 2016

DENISE VAN IERSEL

CONTENTMARKETING, PR & PERSONAL BRANDING

Serve the world with your brand

denise.viceversacommunicatie.nl@onlinedenise06 111 79 381

VICE

VERSA