People and Planet and good business

Bert-Ola Bergstrand

A short question

Is there any good business out there? And

if so, what is a good business?

What will I tell?

• Short background about me

• My interpretation on whats going on out there

• Examples on Social Entrepreneurship (Sweden, and some more..)

• Reflection about past and the future

Bert-Ola Bergstrand

Company analysis at G. Uni.Social Capital Forum CSR Västsverige Living Bridges PlanetSocial Capital MarketsPeople and Planet HoldingAll WinHelsinki Sustainability Center

”The Social Wave”

• Social Media • Social Innovation• Social Capital• Social Business• Social Investment• Social Change• ……• ……

Expressions on social change

• Social Enterprise, Social Innovation, CSI, Sharing Economy

• Social Currencies, Creative Commons • Burning man, Jelly Week, • Dreamicon Valley, The Hub, Ontario state• SoCap, Sustainatopia, Rebuilt 21, FuturePerfect• Appreciative inquire, The Unboss Leadership, • Happines Index, Blended value, SROI,

Sverigebarometern• B-Labs, GIIR• Mission Markets, Impact Exchange Asia, Social

Venture Exchange

Platforms for supporting next generation business and resilient societies

http://www.ogunte.com, http://www.socentix.com, http://www.volans.com/volans/., http://www.tallbergfoundation.org/, http://solabs.org/, http://www.hubbayarea.com http://www.ideasproject.com/index.jspa, http://www.unconvention.co.in/, http://www.facebook.com/pages/Social-Bancorp/183421055082853, http://groaction.com/, http://www.joyliving.net, http://www.biomen.org, http://the-hub.net/, http://www.williamjamesfoundation.org, http://www.sitawi.com.br, http://www.globalgiving.org/projects/sitawi-loan-fund-for-social-enterprises-in-brazil , http://www.socialcapitalmarkets.net, http://w1sd0m.net, http://www.globalsustainabilityjam.org/,, http://www.globalservicejam.org/, http://www.openworld.com/, http://factory.makesense.org/comingsoon, http://www.mygoodact.com/, http://www.makinglocalfoodwork.co.uk, http://thefinancelab.ning.com/, http://mindtimemaps.com, http://mindtime.com, http://www.wecreate.cc/, http://collabcafewelly.tumblr.com, http://nationbuilder.com/, http://wwww.socialenterpriseeurope.co.uk/, http://techaloo.com/, , www.relayfoundation.org, www.opencsr.com, http://www.goodfornothing.com/about/,http://www.opportunejobs.com, http://www.p-ced.com, http://www.seeditproject.com/, http://www.i-open.org/, http://www.co-society.com/about/our-story, http://www.kennisland.nl/en/, http://bundlr.com/b/education3, http://incentivize.us/, http://p2pfoundation.net/, http://www.sensorica.co/, http://www.jci.cc/guests/, http://www.harva.co.in/, http://www.gramweb.net/, http://solucionesverdes.co/, http://www.dreamacademia.at/, http://www.collectiveself.com/frequently-asked-questions/what-is-a-friendship-incubator, http://www.blue-planet-life.org/en/welcome.html, , http://globalimpactcollective.org/, http://www.leadersinstitute.com.au, http://www.rehan.com/, http://www.idec2013.org/ http://www.mediapoint.md/, http://greensmyles.com/, http://www.bagosphere.com/, http://shapeshifters.net/, http://portal.educar.org/, http://www.coffeeshopgurus.com/, http://www.communityled.co.za/, http://www.lgtvp.com/, http://www.azimpremjifoundation.org http://dreamups.org/, http://producism.org/, http://metacurrency.org/, http://www.ingenesist.com/, http://p2pfoundation.net/, http://www.arthaplatform.com, http://www.eq-cap.com/, http://www.livingmandala.com, http://maximpact.com/, http://www.mindmeister.com/190131707/living-bridges-planet, http://reconomy.net/, http://www.akhuwat.org.pk/, https://www.coursera.org, ,http://www.iachievegroup.com/, http://pashafund.com/, http://dreamups.org, http://www.innovativepeople.eu/, http://www.fsg.org/, http://www.giftingprosperity.com/, http://trap.it/2cLMAE, http://about.me/reachscale.com, http://www.thecitizensmedia.com/, http://wechangeworlds.com/, http://www.coolmeia.org/, http://www.molequedeideias.net/, http://www.silo.is/3x11/, http://www.cloud9startups.com/, , http://iluvmyplanet.com/press.html, http://www.buckybox.com/, http://www.societal-innovation.org/, http://createachangenow.org/, http://defindia.net/, http://thealternative.in/, http://www.dreamitventures.com/, http://www.svx.ca/, http://jellyweek.tumblr.com/, http://funkybusinessberlin.de/index_en.html, http://www.uterus-myomatosus.net, http://www.WishesWell.com/invite, http://www.bankofideas.org.uk/, http://beyondsustainabilitymag.net/, http://socialforesight.net, http://thesociallab.dk/, http://www.jci.cc, , http://www.yesworld.org, http://seedfreedom.in/, http://www.partnershipforchange.net/, http://www.icaf.org, http://www.thinkimpact.com/, http://changeinc.tigweb.org/, http://www.sekem.com/, http://www.peers.org/, http://www.greenpag.es, http://www.fairtravel.com/, http://www.youcancook.org.uk/, http://backpackfarm.com, http://www.openworldcafe.com/, http://www.joyliving.no, , http://www.wessociety.com/, http://www.idea.com.gr/, http://www.betterworldbooks.com, http://www.makechange.tv, http://www.treeswaterpeople.org/, http://www.intolife.no/, http://www.terracycle.net/en-US/

, http://www.enspiral.com, http://www.purpose.com, http://www.luontoportti.com, , http://www.digitalgreen.org

Why these changes?

• System problems – Health, Environment, Work, Education..

• Social Tech• Financial system

Trust in institutions …Edelman Trust Barometer, World Value Survey

A new operating logic – The unlinear networked

Society

From an operating mode based on ”closed, selective and controlling mechanisms, to an open random and supportive mode” (T, Powers, Alan Moore, Marina Gorbis, John Hagel, Leif Edvinsson)Ex:- Risk is lower in distributed networks- Valuchain ”Prosument” - Transaction costs are lower

Opens up for new business opportunities…

Logic of Business model

Problem Social Enterprise Blended Value

Unemployment

Emission

Social Exclusion

Social Enterprise

Economic Value

Ecological Value

Social Value

Examples on Social Entrepreneurship/Social

InnovationSwedish Case Health, Aging population…..Exclusion Local economies (Rural and Urban)

Bergsjön 15 000 people91 percent with foreign backgroundHigh unemployment/Few investments (Lots of projects!!

The first Community-based tourism network in Sweden, where guest meet the people of a metropolitan area.

The aim is to use CBT forsustainable development in a so called disadvantage area

creating conditions where people together with their ownresources create services that brings income to the area.

In the future we will see groups of local people and stakeholders who have developed enterprises, project and activities that gives jobs empowerment and space for social entrepreneurship.

The first Community-based tourism network in Sweden, where guest meet the people of a metropolitan area.

The aim is to use CBT forsustainable development in a so called disadvantage area

creating conditions where people together with their ownresources create services that brings income to the area.

In the future we will see groups of local people and stakeholders who have developed enterprises, project and activities that gives jobs empowerment and space for social entrepreneurship.

We will see:Groups of local stakeholders who offers seminars and workshops about eg CBT, social entrepreneurship, the local area, personal storytelling etc.

Local stakeholders who provide events for businesses

Bed & Breakfast and holiday appartment

Social entrepreneurship, seminars, activities

We will see:Residents who offer “Home stay” B&B and Friends and family accommodations

Guest who visit and stay in the area, renting a Tikitut rum for a holiday or business trip.

Groups of local stakeholders who offers activities that are based on their own resources and the areas recourses

The important in this work is the co-production aspect. All services and activities are created together with the local stakeholders. A bottom up initiative for sustainable development.

With the growing of the project local stakeholders and guest will name the demands that are in the area and the demands that the guest have. Together, also with the public and private sector, will the citizen develop and create services that answers to those demands.

The important in this work is the co-production aspect. All services and activities are created together with the local stakeholders. A bottom up initiative for sustainable development.

With the growing of the project local stakeholders and guest will name the demands that are in the area and the demands that the guest have. Together, also with the public and private sector, will the citizen develop and create services that answers to those demands.

A small village at the Arctic Circle in Sweden

with a strong community spirit. More than 60 companies,

5 village owned companies and 40 non profit organisations

on 800 inhabitants.

Here is some examples

Lapland Vuollerim Welcomes You

Nominated for Best Outdoor Product of the

Year – 3 years in a row!Nomination to

World Responsible

Tourism Awards 2013 The Blue Light Festival

One example of the local

grassroots initiatives to strength the

local economy.

Polcirkeln

Genuine everyday lifestyles activities together with the locals.

A socially responsible business own by villagers. We reinvest 100% into the local economy and resources.

From a grassroots initiative to a tourist company on export

50 tourism activities and packages available for booking.

House jumping dinner together with villagers

The Blue Light Festival

Guinness World Record 2013Through immense teamwork, the

villagers managed 2.651 ice lanterns

First week in February every year

Youth projectNytänk – to think new

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Problems

Farmers have limited access to modern agriculture technologies(the ratio of farmers to agents is 2000: 1).

Decreased farmer yield and income.

Decreased farmer autonomy.

Opportunities

High mobile phone penetration in rural households.

Improving access to financial services

Enhancing access to markets

Provision of agricultural information.

Platforms connecting farmers, Agric NGOs, distributors

Solutions

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Offering improved information access and communication pathways for smallholder farmers and agricultural stakeholders.

Business Model Half-yearly subscriptions from NGOs

Low-hanging fruit: NGOs reach large groups of farmers and IT staff require little training

Monthly subscriptions from Fish farmers

Monthly subscriptions from Nucleus Farmers

Monthly subscription from Agribusinesses

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Other cases

•http://mittliv.com/ (Integration)

•http://adoptabee.se/blog/in-english/ (Environment)

•Ashoka Youth Ventures (International program)

Business Value - Income

Value of:

IdentityHappinessInspirationEthicsCommunity

Reflections – Value - Communication

Better World Books – Business model case

http://www.betterworldbooks.com/

Blue Ventures

WHO: Blue Ventures is a UK non-profit social enterprise, $1.5M annual revenue, 30% annual growth

WHAT: innovate marine conservation with ecotourism, fisheries management, aquaculture and blue carbon in Madagascar and now also Belize, Fiji & Mauritius

Conservation Impact: established & replicating largest community-managed marine reserve in Indian Ocean

Social Impact: rural poor adopting new sustainable livelihoods: sea cucumbers, tourism

 

What rules will apply in the future?

• Build local wealth and assets• Add more value than you extract• Share risk and return amongst

investors, entrepreneurs and communities

• Involve communities in design, governance and ownership of enterprises (Morgan Simon,Toniic Impact Investor Network)

The power of well-delivered data

• Microfinance has grown into a multi-billion dollar asset class extending financial services to the world’s poor because sufficient data was made available to investors to unfold a new way to understand risk and opportunity

• Well communicated data, science & stories will unleash pent up demand to accelerate investment and business practices.

Crowdsourcing for good

Global JellyWeek – Working togheter on local issues around the worldhttps://maps.google.com/maps/ms?msid=201022410259825423682.0004ccb50b50bb9ca552b&msa=0&ll=15.284185,-63.984375&spn=140.717051,345.585938

Examples

Geeks Gone Globalhttp://geeksgoneglobal.com/outcomes/

EdgeRyders http://lote.edgeryders.eu/

Where do you find me?

bert-ola.bergstrand@socialcapitalforum.se

http://www.facebook.com/#!/bertola.bergstrand

https://twitter.com/ContChange

http://livingbridgesplanet.wordpress.com

http://www.linkedin.com/profile/view?id=78180374&trk=tab_pro