people analytics: breaking myths with agility and passion | talent connect 2016
TRANSCRIPT
Breaking Myths with Agility and Passion
Piyush Mathur SVP People Analytics
Doug Shagam VP Enterprise Analytics
PANEL HOUSEHOLDS
6.7 BILLION STORE TRANSACTIONS EACH MONTH 34 MILLION
RETAIL ITEMS
1.7 MILLION STORE VISITS EACH MONTH
BUYER
250K
TV ONLINE
MEANINGFUL PARTNERSHIPS
1.6 TRILLION IMPRESSIONS PER YR
U.S. TV VIEWERS
24X7 MONITORING OF 9,000 STATIONS AT 900 U.S. SITES
1.7 BILLION VIEWING RECORDS EACH MONTH
MOBILE
SURVEYS FROM
500,000+ MOBILE USERS
7 MILLION WEB EVENTS DAILY FROM MOBILE DEVICES
For over 90 years, we have been at the forefront of measuring consumers around the world, helping clients drive better business decisions and profitable growth over time.
We are fortunate to do this with over 44,000 associates with a presence in 107 markets.
Our Own
Associates
Our Clients’
Businesses
Big Data Expertise
World-class Analytics
Action from Insights
Our
people
analytics
journey
Before
2015
Classic Story
of the
Shoemaker’s
Son
Early
2015
Early
2016
Laying the
foundation
First Impact on
the Business
Late
2016
Sharing our
People Analytics
story with others
“I’m not sure where to even begin”
Make sure you are answering a critical question for your business
Belief Attrition seems high
Proof One US Bus. voluntary turnover is at XX%,
which is higher than the company average
Business
Case Every point of attrition costs us $5 million
“Estimating financial impact is difficult”
Keep it simple when quantifying the opportunity
# of associates for every 1 pt of attrition
Average salary by level
x
Weighted based on tenure and level
x
Band 1-4 Band 5-6 Band 7-8
<1 year 50% 40% 25%
>1 year 75% 50% 40%
ex:
400
$200k
~50%
“Our data isn’t good enough to work with”
Start with the data you have, and keep adding to the foundation
Level
150 Variables
Added
Still
improving!
20 Preliminary
Variables
Office
Location
Manager’s
Rating
Demos
Span of
Control
Vacation
Time
Commute
Time ERG
Involvement
NLSN
Cares
“We need to grow our associates vertically”
Growing associates laterally is also important to retain talent
MORE LIKELY TO QUIT LESS LIKELY TO QUIT
Career
Movement
Performance
Engagement
Hiring
Relative voluntary attrition likelihood
Promoted
Lateral Move
4 rating (vs. 3-rating)
Manager rating (one point increase)
Client Onsite location (vs. all others)
No rating (not here long enough to receive rating)
“Our end goal is to uncover great insights”
Focus must be on creating outcomes and driving action
109 40% ½ Project expanded to seven additional countries evaluating over 20,000 employees
8M
“I like that this isn’t just a weather report,
but rather a weather forecast” Vicki Gardner, SVP
Digital Enablement
“I don’t have the resources to do People Analytics”
All you need are basic tools (excel) and passionate associates
“I don’t have the resources to do People Analytics”
All you need are basic tools (excel) and passionate associates
Answer a critical business question
Use the data and resources that you have
Tell a compelling story- and drive action!
1
2
3
Our
people
analytics
journey Feb
2016
July
2016
Women in
Leadership
Analysis
Rehire
“Boomerang”
Analysis
October
2016
Our shoes still
have some holes
in them…
University
Recruiting
Analysis
Strategic
Workforce
Planning
March
2016
May
2016